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How 1% Improvements Can Translate Into Millions Of Dollars

Enrollment Resources illustrates how little effort it actually takes to be more successful than your competition

Original Photo by Patrick Perkins on Unsplash

I have a story about ‘1%’ and how it can be the difference between mediocrity and excellence for a school.

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[Podcast] The Anatomy Of A Rockstar DOA

The role of an Admissions Director is not to grow sales, but to grow their people! Click play now to learn the 10 essential things every DOA needs to successfully build a dynamic Admissions team while also driving revenue and team development. Read more

[Podcast] Enrollment During High Employment Conditions

Your pool of leads could be shrinking, and fast. According to the Bureau of Labor Statistics, United States unemployment was just 3.9% in April. If your marketing is focused on people looking for work, then you need to take another look at today’s education market.

In this episode, the Enrollment Resources Panel explores alternative ways to fill your Career School’s lead funnel when it seems like everyone already has a job. Click to listen to Enrollment During High Employment Conditions: How to adapt to today’s education market. Read more

[Bite-Sized Big Ideas] A Peek Around The Corner

Get the big ideas we at Enrollment Resources believe leaders in the Education space should be thinking about in a bite-sized article or audio clip.

2 minute read

Audio available

The US has ratified a travel ban on several countries and it appears, by extension, to be making it tougher for students from other countries to feel welcome in the US. For example, the emerging trade war with China: Chinese authorities are publicly considering popping tariffs on students who want to study in the United States. Also, it appears the denial of US postgraduate Working Visas are making it tougher for grads to stay on and work at externships.

If there indeed is a contraction of international students, how will this play out? Listen or read after the jump! Read more

Beware the Pettiness of Marketing Agencies

The pettiness of marketing agencies

Photo by Kev Seto on Unsplash

One of my staff just spent the weekend rebuilding a new clients’ AdWords campaign that was “mysteriously” deleted without notice or cause.

What happened?

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Why Andrew Will Never Get Fired From His VP Marketing Position

I gave a talk at a Marketing Conference recently. I began by asking a question of the participants that went something like this:

Imagine you are running a marketing department (most in the room were) and you’re allowed only one excellent skill set (the rest being meh) to help you as you try and meet your objectives. Which of these would it be?

  • Tremendous design skills
  • Tremendous copywriting or persuasive communication skills
  • The ability to split test
  • Building brand through excellent social media campaigns
  • The ability to find pools of interest, media buying

After allowing the audience to debate amongst themselves for a few minutes, I asked for ‘pitches.’ Some said Design was crucial to get people to notice ads at all; others said Copywriting was crucial to present an argument for someone to take action. I heard a compelling argument about how filling a trout pond with more trout gives you a better shot at catching fish, i.e., Media Buying. And there was some gibberish about Social Media. Read more

[Podcast] Lost Revenue Finder Live

We have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself.

We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live.

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Podcast

Podcast #45: The Anatomy Of A Rockstar DOA

The role of an Admissions Director is not to grow sales, but to grow their people! Click play now to learn the 10 essential things every DOA needs to successfully build a dynamic Admissions team while also driving revenue and team development. Read more

Podcast #44: Enrollment During High Employment Conditions

Your pool of leads could be shrinking, and fast. According to the Bureau of Labor Statistics, United States unemployment was just 3.9% in April. If your marketing is focused on people looking for work, then you need to take another look at today’s education market.

In this episode, the Enrollment Resources Panel explores alternative ways to fill your Career School’s lead funnel when it seems like everyone already has a job. Click to listen to Enrollment During High Employment Conditions: How to adapt to today’s education market. Read more

Podcast #43: Lost Revenue Finder Live

We have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself.

We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live. Join Shane Sparks and Gregg Meiklejohn as they show a few brave volunteers how tiny tweaks to their Enrollment Management process can potentially recoup them millions of dollars in revenue. Read more

Podcast #42: How to Create a Culture Of Innovation

Innovation is the best way to give your school a lasting and defendable competitive advantage. Yet most schools operate in largely the same manner as their competitors, preserving stale processes simply because “that’s how things have always been done.” Wouldn’t you rather your school be known as the Apple Computer or Tesla of your sector?

Join Shane Sparks, Gregg Meiklejohn and Tom King of Enrollment Resources as they explore how you can create a culture of innovation at your school.

Podcast #41: 24 Tips on How to Create a World-Class Enrollment Process – Part 5

The final part of our “24 Tips on How to Create a World-Class Enrollment Process” series drills into how to get the most from your Enrollment Retention and Career Services efforts. Retain your students, provide them value, and make sure you give them the best opportunity for career placement with these best-practice tips, including:

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Podcast #40: 24 Tips on How to Create a World-Class Enrollment Process – Part 4

The fourth instalment of “24 Tips on How to Create a World-Class Enrollment Process” focuses on the Interview to Start Ratio. Our panelists jump into how your school can optimize your interview-to-sit ratio in an ethical way. Listen for thought-starters like these:

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Podcast #39: 24 Tips on How to Create a World-Class Enrollment Process – Part 3

Part three of “24 Tips on How to Create a World-Class Enrollment Process” explores how to build a culture that obsesses about a positive first impression. Our panelists provide valuable, actionable tips that will help your school create a great first impression. Here’s a peek:

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