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Tweaking Tiny Processes in Your Enrollment Management Funnel

In this video, Gregg Meiklejohn and Sterling Simpson will demonstrate how tweaking a couple tiny processes in your Enrollment Management Funnel can make significant improvements to your school’s bottom line. They will take you through how our fictional “Gregg’s Beauty School” tweaked a couple of tiny processes and blew results out of the water.

See:

  • How improving the internet contact rate by 5% can improve the Enrollment Revenue of a small Cosmetology School by $53,000 a month.
  • How improving the ‘Show Rate” by 5% can increase monthly revenue by $41,000 a month
  • And much more…

Watch this walkthrough, then go press the link and run some scenario planning for yourself!

To do your own Lost Revenue Finder click here!

AI-generated transcript here

The Enrollment Builder Best-Practice Virtual Conference Summer Summit

Join us on August 10th for what we think will be the most useful and comprehensive Enrollment Management conference you’ve ever attended.

The Enrollment Builder Best-Practice Virtual Conference

Summer Summit

August 10th from 10 am to 12:30 pm PST

Save The Date!

It’s totally free — our Semi-Annual Conference is upon us. Save the date and enjoy some top notch content and masterminding.

Send your team to the breakout rooms that matter to them the most. Admissions, Lead Gen Marketing, and a new track we’re calling Spitballing, where we’ll talk about testing and paid search.. 

We intend to offer you more value than any other Enrollment Management conference you’ve experienced. You’ll take reams of notes. We want to send you back to your School with quality thought-starters you can put to work immediately, without the help of gurus or hotshot consultants.

There is a finite amount of space for participants, so share this link now with whom you feel should attend, then sign up right away. We will share the full agenda within a week so that you can organize your team’s “Insight Plan of Attack.” 

 

Register Now!

Here’s a peek at some of the sessions planned for you:

  • Our Newest Split Testing Reveals
  • Where Marketing Ends and Admissions Begins
  • How To Strive to be like Elton Musk or Steve Jobs
  • Paid Search – Apples and Elephants

Remember, forward this invitation to those within your School whom you think could benefit from smart conversations on how to build Enrollments in troubled times and beyond.

January Mastermind For ER Clients And Friends

Our next Mastermind for ER Clients and Friends will be held on Thursday, January 28th, at 11 am PST / 2 pm EST. Join Tom King, SVP of Strategic Initiatives, to learn how to incorporate four essential best practices for virtual admissions into your Virtual Admissions Pathway presentation.

Takeaways include:

  • How to avoid the pitfalls of the Excessive Content Rule.
  • How to frame yourself on camera to influence your audience’s opinion of you including the six frames that create a negative impression!
  • What Albert Mehrabian’s 7-38-55 Rule has to do with virtual communications.
  • How Cognitive Load is negatively affecting both your virtual and in-person sales.

The Mastermind for ER Clients and Friends is a chance to have your questions answered, share your success stories, and learn from others. Send any questions you have ahead of time to your ER Rep, and we will make sure to address them on the call.

If you are close to becoming even a small-purchase client, you can access this training series for free. Check your email for the login information or reach out to your ER Rep.

Are You Ready For A Strong January?

Are you ready to support your high-intent Explorers in January? - A post from Enrollment Resources

Typically this time of year, schools would start to see declines in leads through paid search advertising and inquiries from prospective students through their website as folks get busy preparing for the holidays.

But, as we have all witnessed, 2020 has been anything but typical.

Read more

The Enrollment Builder Best-Practice Virtual Conference

The Enrollment Builder Best-Practice Virtual ConferenceWe’re wrapping this year up with what we think will be the most useful and comprehensive Enrollment Management conference you’ve ever attended.

What: The Enrollment Builder Best-Practice Virtual Conference
When: December 15th from from 10 am to 1:30 pm PST
Cost: Free
Register Here

Read more

November Mastermind For ER Clients And Friends

Our next Mastermind for ER Clients and Friends will be held on Tuesday, November 24th at 11 am PST / 2 pm EST. Join Tammy Miles, our Director of Paid Search Marketing, and me to explore YOUR landing pages for lessons in how to apply the latest in industry best practices.

Takeaways include:

  1. The 5 keys to creating landing pages that convert
  2. Specific ways to improve your copy
  3. The best practice landing page tools you need to increase your conversion rates

The Mastermind for ER Clients and Friends is a chance to have your questions answered, share your success stories, and learn from others. Send any questions you have ahead of time to your ER Rep, and we will make sure to address them on the call.

If you are close to becoming even a small-purchase client, you can access this training series for free. Check your email for the login information or reach out to your ER Rep.

Now What? Enrollment Management Lessons (So Far) [Panel]

Now What? Enrollment Management Lessons (So Far) - A webinar from Enrollment Resources

The pandemic has significantly disrupted the Enrollment Management Process. In this new world, very few Marketing, Admissions, and Retention best practices still hold up without innovative modifications.

At the start of this crisis, most schools needed a way to survive; concrete ways to keep Admissions staff connected and efficient in this brand new, often piecemeal, remote environment.

Six months into this upheaval, schools now need to position themselves to weather the next storm — whatever that may be.

Now What? Enrollment Management Lessons (So Far)
Date: Thursday, October 29th, 2020
Time: 11 a.m. PST / 2 p.m. EST
Presenters: Gregg Meiklejohn, Shane Sparks, and Tom King

Register Now!

Our April webinar prepared you to organize an immediate and effective Remote Admissions Program. In Thursday’s discussion, we share the Enrollment Management lessons we’ve learned so far through supporting our clients these past several challenging months. We’ll also explore what may come next and how schools can prepare.

Takeaways include:

  • Real-world results. What did the last six months look like for schools that took advantage of the Remote Admissions Pathway in Virtual Adviser?
  • Research. The key elements helping schools through the mess in terms of Marketing, Admissions, and Retention.
  • What worked and what didn’t. What we think will work for the next six months – and what to avoid.
  • Looking ahead. Positioning for the next wave of COVID, price destruction via online education, the U.S. elections, and more.
  • Tips and ideas. Enough to save or lift revenues a combined 20% right after you leave the webinar.

Have questions you’d like covered by the panel? Please include them in your registration. We will ensure the panel spends time on them!

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