I recently heard the most egregious example of lead fraud in my life from a client in DC. One of his admissions rep called on a prospect who, in a fit of anger, let him know that the day prior he’d been on the phone to refinance a loan, and that the operator had asked if he’d ever thought about going back to school. The next day he received 30 phone calls from schools.
That’s what now constitutes a “lead” in the edu space. God help you.