[Case Study] Federico Beauty Institute – Enrollment Management
Partnership with Enrollment Resources Brings Beauty School Reduced Costs & Increased Enrollment
Federico Beauty Institute is a third-generation, family-owned and operated beauty institution that has taught Cosmetology, Esthetics and Barbering in California for over 60 years. Tired of having their advertising leads siphoned by large schools with higher ad budgets and more brand presence, the team at Federico reached out to an agency.
With the agency’s assistance the school established some online presence including pay-per-click advertising. The agency helped the school get into online marketing, but they also owned everything – from landing pages to Google Adwords campaigns. Read more