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9 Ways to Immediately Increase Lead Flow During the Pandemic

Increasing Lead Flow

We’d all like to quickly and dramatically convert lead flow in our interesting times

Gregg Meiklejohn, CEO of Enrollment Resources will share some ideas on how schools can increase their lead flow, even during this next COVID wave.

We are all trying to convince Explorers, who may be pulling back on their spending out of fear, to make a big decision about their futures. As leaders, we need to be able to show them how this is a time where they need to be learning, improving, and expanding.

We know it’s a hard sell, and together we can find ways to show them how they are, in fact, in a great position to recover and upgrade their skills.

What are your solutions to mitigate this hesitation?

Come with your challenges and solutions, let’s see what actions we can take now.

Takeaways include:

  • Real-world results. What did the last six months look like for schools?
  • What we think will work for the next six months – and what to avoid.
  • Looking ahead. Positioning for the next wave of COVID
  • Tips and ideas. Enough to save or lift revenues a combined 20% right after you leave the webinar.

Conversion Breakthrough Boot Camps At CECU

We are excited to be co-hosting our popular Marketing and Admissions boot camps on June 2nd in conjunction with the 2019 CECU Annual Convention.

What: Conversion Breakthroughs for Admissions Teams and Conversion Breakthroughs for Marketing Teams
Where: The Hyatt Regency in New Orleans, LA
When: June 2nd from 1 p.m. to 4 p.m.
Cost: Free!

Entry is free for both CECU Annual Convention registrants AND non-registrants. That’s right — get yourself to our New Orleans classroom for either the Conversion Breakthroughs for Admissions Teams or Conversion Breakthroughs for Marketing Teams.

Conversion Breakthroughs for Admissions Teams

Facilitators: Tom King and Scott Spitolnick of Enrollment Resources Inc

Facilitators Tom and Scott will show participants how small tweaks to the Admissions process can create significant lifts in new enrollments, improving enrollment metrics and revenue along the way.

The sessions are fully interactive with participants working together, asking questions and, if need be, challenging information presented by our facilitators. You’ll have fun, make some friends and learn tons.

Here’s what you can expect:

  • How Admissions Advisers can add tremendous value for prospective students.
  • Appointment Setting optimization tactics revealed: Convert more leads to appointments immediately after the conference (like, NOW) and have fun doing so.
  • The perfect Interview and Tour: Create a bulletproof process to convert Interviews to Enrollments. Expect lots of sharing of ideas in this robust and rowdy session.
  • The DOA Little Black Book: Hey there DOAs — Here are some breakthroughs in managing and coaching your Admissions team that you can put to work right after the conference.

Post-boot camp bonus: Bring your current Admissions scripts and talking points with you, and Tom King will give you on-the-fly-suggestions after boot camp.

Register Now!

Conversion Breakthroughs for Marketing Teams

Facilitators: Sterling Simpson and Gregg Meiklejohn of Enrollment Resources Inc

Demand Marketing operates on a razor-thin performance margin. In EDU Marketing, all the spoils go to those who outperform their opponents by as little as 1%.

In this Marketing boot camp, Facilitators Sterling and Gregg will teach you how to tweak your inquiry generation efforts without having to throw money at the challenge. Being in front by 1% does not require resources as much as it requires patience and discipline as you dedicate to a culture of split testing.

You will leave with a laundry list of best practices related to testing colors, photos, words, and turns of phrase. (It’s incredible how a tiny tweak to a landing page can create significant benefits!)

The sessions are fully interactive with participants working together, asking questions and, if need be, challenging information presented by our facilitators. You’ll have fun, make some friends and learn tons.

Here’s what you can expect:

  • 20 Reasons your School is Great: A primer [Brainstorm Session]
  • How top performing schools develop conversion rich websites – Can you improve organic inquiries by 30% by just moving around a few words? Let’s find out. Try these 13 split tests for yourself immediately after the conference.
  • How to write top-shelf direct response ad copy. Learn tricks and formulas used by big-shot copywriters. Use what you’ve learned immediately after the conference.
  • A primer on the ROI of Google, Facebook, Instagram and Pinterest, and what appears to be around the corner.

At the end of the boot camp, Sterling will take some time to review your websites and give you a few specific tips to take away.

Register today for your preferred track and be prepared to learn!

[Podcast] Lost Revenue Finder Live

Enrollment Management Round Table with Enrollment ResourcesWe have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself.

We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live.

Read more

[Podcast] How To Create A Culture of Innovation

Enrollment Management Round Table with Enrollment ResourcesAn innovative school has a lasting and defendable competitive advantage.

So why are so many schools shuffling through the same stale enrollment management processes as their competition? Simply because it’s “how things have always been done”?

16 years ago, co-founders Shane Sparks and Gregg Meiklejohn committed to creating and nurturing a culture of innovation at Enrollment Resources. The benefits have been — and continue to be — boundless.

Read more

[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 5

Enrollment Management Round Table with Enrollment ResourcesThe final instalment of our “24 Tips on How to Create a World-Class Enrollment Process” series drills into how to get the most from your Enrollment Retention and Career Services efforts. Retain your students, provide them value, and make sure you give them the best opportunity for career placement with these best-practice tips…

Read more

Oh my gosh, it’s right under my nose

From the Desk of Tom King, Cleveland, Ohio  increasing enrollments.

I can remember clearly the day, eight years ago, I first learned how I could increase our school’s revenue 30-40% without spending to any additional money to do so.

When I first met the folks at Enrollment Resources and listened to their 30-40% revenue increase claims, I rolled my eyes and thought, “here we go with yet another too-good-to-be-true pitch.” At the time, I’d been struggling to find ways to improve our revenue and, of course, increasing our marketing budget was not an option.

How could some laid back guys from Canada help me out?

First, they had the ‘guts’ to guarantee the results

During that first meeting I spoke with Enrollment Resources co-founder Shane Sparks. I remember him saying: “Look Tom, there are promises or proof. Here’s our promise: When we are finished working with you after a few weeks, if we can’t find you 20x our fee in increased revenue OR you just simply feel you didn’t get enough value, I want you to adjust the invoice to whatever you deem to be fair…even $0.”

That got my attention. Guys who make lofty claims and back them up are rare, especially in Career Ed.

A History Lesson Put Things in Context, now the Guarantee Made Sense

Shane then gave some context to his bold claim, insisting on giving me a short history lesson about a guy named Edward Deming. I’m paraphrasing, but here’s a summary:

After the Allies won the Second World War, they shrewdly created something called the Marshall Plan, where they set about to reconstruct the economies of both Germany and Italy.

A year later the Allies defeated Japan and then set about to help them reconstruct their economy. They decided to ship over to Japan a controversial American Economist, Edward Deming to help with Japan’s reconstruction. Deming had developed a new economic theory called Choke Point Theory. He stated that any process could only move as quickly as the weakest part of the process, the weakest link. His view was if there was a choke point, most of the resources invested downstream of the weak link were flushed. Open the weakest part of any process and magically everything works a lot better!

The Japanese Industrialists, battered from the war, were all ears and enthusiastically followed his economic laws. They also embraced another father of the Quality movement, Joseph Moses Juran, who shared his ‘Law of the Precious Few’ which was all about focusing on powerful leverage activities while putting no effort into useless activity. To make a long story short, Deming and Juran’s disciples such as Toyota, Mitsubishi, Sony to name a few, created the world’s second largest economy. Not bad.

You want to be like Toyota, Tom?

OK, now I was intrigued…

Shane went on to explain: “Tom, what my partner Gregg and I did was take Deming and Juran’s core ideas and applied them to Career Education, specifically Enrollment Management. We can do for you what Deming did for Toyota. Do you want to be like Toyota, Tom?”

I came to understand how a management system borne of Japanese manufacturing sector could be used so effectively in my Marketing and Admission departments here in Cleveland. We went through what he called an “Enrollment Management Scorecard” where we broke down every tactic and task in our Enrollment Management process and compared my school’s performance to North American Best Practices. While many of the things we identified I was aware of, I also remember there were opportunities isolated for me that “I didn’t know I didn’t know.” It was an amazing exercise in clarity.

I stayed with the principles taught to me eight years ago by Enrollment Resources and am pleased to say over 8 years, I increased the enrollment of my school by over 650% while keeping within my budgets. It was a great ride!

Now I have an exciting new challenge. I get to share the Scorecard with you. I am now part of Enrollment Resources, leading schools like yours through their proprietary Scorecard process.

Let’s Take a Test Drive

Full Disclosure: one reason for our excellent guarantee is when we start the Scorecard process, we are not 100% sure we can help you. There are just too many external variables we are not aware of when we start. So, here is what’s fair. I’ll take you through the first one or two Scorecard sessions, no strings attached. It will become evident very quickly if we can help you.

What I promise you is this; even if we can’t help, you ‘will’ take away three or four free actionable items that you can easily implement yourself without any outside help. That’s your downside. I want to make this ‘performance improvement test drive’ a valuable experience for you, as your time is valuable.

The next step

Contact me to set up some time for us to talk and let’s see if I can help you increase your enrollment 30-40% without you having to buy advertising, hire additional staff, or increase your budget… Email [email protected] or call 216-577-8296

[Podcast ] Seven Low Cost Tips To Increase Your Next Intake

Did you meet your January targets? How are you planning on meeting them?

Adding in those last few students to an intake can turn underwhelming intake numbers into full enrollment.

In this short, yet packed webinar, Enrollment Resources co-founders Gregg Meiklejohn and Shane Sparks shared seven simple process improvements you can implement immediately at little or no cost. Terry Zaleski of CNYSCS.com also said a few words explaining Why State Associations are Important to the Success of Your School.

Check out our Podcast #30 “Seven Low Cost Tips To Increase Your Next Intake” to learn helpful education marketing strategies. With 1 click you’ll have access to over 30 podcasts featuring industry insiders espousing their wisdom to you – for free!

Listen to the Podcast Now!

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Podcast

9 Ways to Immediately Increase Lead Flow During the Pandemic

Increasing Lead Flow

We’d all like to quickly and dramatically convert lead flow in our interesting times

Gregg Meiklejohn, CEO of Enrollment Resources will share some ideas on how schools can increase their lead flow, even during this next COVID wave.

We are all trying to convince Explorers, who may be pulling back on their spending out of fear, to make a big decision about their futures. As leaders, we need to be able to show them how this is a time where they need to be learning, improving, and expanding.

We know it’s a hard sell, and together we can find ways to show them how they are, in fact, in a great position to recover and upgrade their skills.

What are your solutions to mitigate this hesitation?

Come with your challenges and solutions, let’s see what actions we can take now.

Takeaways include:

  • Real-world results. What did the last six months look like for schools?
  • What we think will work for the next six months – and what to avoid.
  • Looking ahead. Positioning for the next wave of COVID
  • Tips and ideas. Enough to save or lift revenues a combined 20% right after you leave the webinar.

Conversion Breakthrough Boot Camps At CECU

We are excited to be co-hosting our popular Marketing and Admissions boot camps on June 2nd in conjunction with the 2019 CECU Annual Convention.

What: Conversion Breakthroughs for Admissions Teams and Conversion Breakthroughs for Marketing Teams
Where: The Hyatt Regency in New Orleans, LA
When: June 2nd from 1 p.m. to 4 p.m.
Cost: Free!

Entry is free for both CECU Annual Convention registrants AND non-registrants. That’s right — get yourself to our New Orleans classroom for either the Conversion Breakthroughs for Admissions Teams or Conversion Breakthroughs for Marketing Teams.

Conversion Breakthroughs for Admissions Teams

Facilitators: Tom King and Scott Spitolnick of Enrollment Resources Inc

Facilitators Tom and Scott will show participants how small tweaks to the Admissions process can create significant lifts in new enrollments, improving enrollment metrics and revenue along the way.

The sessions are fully interactive with participants working together, asking questions and, if need be, challenging information presented by our facilitators. You’ll have fun, make some friends and learn tons.

Here’s what you can expect:

  • How Admissions Advisers can add tremendous value for prospective students.
  • Appointment Setting optimization tactics revealed: Convert more leads to appointments immediately after the conference (like, NOW) and have fun doing so.
  • The perfect Interview and Tour: Create a bulletproof process to convert Interviews to Enrollments. Expect lots of sharing of ideas in this robust and rowdy session.
  • The DOA Little Black Book: Hey there DOAs — Here are some breakthroughs in managing and coaching your Admissions team that you can put to work right after the conference.

Post-boot camp bonus: Bring your current Admissions scripts and talking points with you, and Tom King will give you on-the-fly-suggestions after boot camp.

Register Now!

Conversion Breakthroughs for Marketing Teams

Facilitators: Sterling Simpson and Gregg Meiklejohn of Enrollment Resources Inc

Demand Marketing operates on a razor-thin performance margin. In EDU Marketing, all the spoils go to those who outperform their opponents by as little as 1%.

In this Marketing boot camp, Facilitators Sterling and Gregg will teach you how to tweak your inquiry generation efforts without having to throw money at the challenge. Being in front by 1% does not require resources as much as it requires patience and discipline as you dedicate to a culture of split testing.

You will leave with a laundry list of best practices related to testing colors, photos, words, and turns of phrase. (It’s incredible how a tiny tweak to a landing page can create significant benefits!)

The sessions are fully interactive with participants working together, asking questions and, if need be, challenging information presented by our facilitators. You’ll have fun, make some friends and learn tons.

Here’s what you can expect:

  • 20 Reasons your School is Great: A primer [Brainstorm Session]
  • How top performing schools develop conversion rich websites – Can you improve organic inquiries by 30% by just moving around a few words? Let’s find out. Try these 13 split tests for yourself immediately after the conference.
  • How to write top-shelf direct response ad copy. Learn tricks and formulas used by big-shot copywriters. Use what you’ve learned immediately after the conference.
  • A primer on the ROI of Google, Facebook, Instagram and Pinterest, and what appears to be around the corner.

At the end of the boot camp, Sterling will take some time to review your websites and give you a few specific tips to take away.

Register today for your preferred track and be prepared to learn!

Podcast #43: Lost Revenue Finder Live

We have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself.

We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live. Join Shane Sparks and Gregg Meiklejohn as they show a few brave volunteers how tiny tweaks to their Enrollment Management process can potentially recoup them millions of dollars in revenue. Read more

Podcast #42: How to Create a Culture Of Innovation

An innovative school has a lasting and defendable competitive advantage.

So why are so many schools shuffling through the same stale enrollment management processes as their competition? Simply because it’s “how things have always been done”?

16 years ago, co-founders Shane Sparks and Gregg Meiklejohn committed to creating and nurturing a culture of innovation at Enrollment Resources. The benefits have been — and continue to be — boundless.

Listen to this episode to learn how, in practical terms, you can create a culture of innovation at your school from people who have done it themselves.

Enjoyed this series? Check out our upcoming webinars, boot camps, and speaking engagements on our our Events page!

Podcast #41: 24 Tips on How to Create a World-Class Enrollment Process – Part 5

The final part of our “24 Tips on How to Create a World-Class Enrollment Process” series drills into how to get the most from your Enrollment Retention and Career Services efforts. Retain your students, provide them value, and make sure you give them the best opportunity for career placement with these best-practice tips, including:

Read more

Podcast #6: 2012 – A Look into the Future of Education Marketing

2012 – A SWOT Analysis Looking into the Future of Education Marketing

An audio recording and notes as presented from our Webinar Presented on January 5th, 2012 by Gregg Meiklejohn of Enrollment Resources Inc. Read more