How to Write Compliant Copy That Converts

How to Write Compliant Copy That Converts from Enrollment Resources

Original photo by Joanna Kosinska on Unsplash

The typical approach for EDU digital marketing is centered around building an empirical argument to pursue training. Most marketers (us included) build arguments that rely on factual claims like placement rate, completion rate and graduate salaries to provide proof of the school’s value, followed by a call to action to fill out a form in return for more information about the school. This model is focused on sharpening that argument with hard data.

It’s not a bad approach and most schools do have stats to be proud of, but it does ride a compliance edge. If the data isn’t spectacular (i.e., completion rate or placement rate isn’t solid) or, more likely, claims rely on data that isn’t current, compliance problems arise. It’s easy for a school to overstate performance metrics mistakenly, and easier still for a landing page or website copy that was written months or years ago to get overlooked when new stats emerge.

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The Hidden Motivations Of Your Prospective Students

Enrollment Resources recently compiled data from over 125,000 prospective students who had completed a detailed online survey delving into their goals, frustrations, motivations and current life/work situations. We call this the “Career Training Readiness Quiz” (powered by our Virtual Adviser software). It is designed to do two things: Engage prospective students on the school’s website to help generate additional leads – typically a 30 percent bump in website generated lead flow – and help the prospective student understand if they are a fit for vocational education. Roughly 2.2 percent of unique visitors to a typical school’s website will engage with this survey.

The sample represented about 90 school systems across the U.S. and Canada with a wide variety of programs, including both male- and female-dominated programs.

Our analysis of the results has uncovered fascinating insights into career education prospective students, including where they are in their buying process, their dominant personality styles and how to communicate with them effectively, and the number one motivating trigger driving their buying decisions. Read more

Webinar: The Hidden Motivations of Your Prospective Students

WEBINAR from Enrollment Resources: The Hidden Motivations of Your Prospective Students. Thursday, July 26th, 2018Your programs may be world-class, but without insight into your prospective students’ secret buying motivations, your Marketing Department is probably fumbling around in the dark.

In this webinar, Enrollment Resources co-founders Shane Sparks and Gregg Meiklejohn, along with Nilesh Patel, Co-Founder & CEO of LeadSquared, will reveal the hidden motivations of prospective students and how that insight can lead to more enrollments at your school!

This is new, never-been-seen research from Enrollment Resources, and we’re sharing it with you!

Register now to join us at 11am PST / 2pm EST on Thursday, July 26th!

Through the analysis of over 125,000 Prospective Student Surveys completed through our Virtual Adviser, we have an unparalleled understanding of the goals, frustrations, motivations and current life/work situations of prospective students. We’ve never revealed these insights to anyone until now.

Understanding the hidden motivations of your target audience is essential to your school’s marketing and enrollment success.

In this webinar, you’ll learn:

  • The number one motivating trigger driving your prospective students’ buying decisions
  • Actionable insights into the motivational triggers of your prospective students
  • Your prospective students’ dominant personality styles and how to communicate with each of them effectively
  • How to sharpen your marketing and advertising through a focus on the high-value messaging that resonates with your prospective students

Ensure that your marketing is meaningful to your prospective students and you’ll consistently achieve higher conversion rates! Click to register for the July 26th webinar!


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