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[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 2

In part two of our World-Class Enrollment series, our panelists dive into the details of how to generate leads by capturing interest and creating buzz. It all begins with attracting those quality students that will find their fit with your school’s program. Doing so stems from thought-starters you’ll hear more about in the podcast.

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Reputation is ¾ of Everything

I was leafing through Douglas Magazine, an excellent tome on local business issues. I came across an excellent article written by an old friend Mike Wicks, a reputable dude who has made his living in sales training, writing, etc… Mike’s article was about the value of a reputation from an empirical perspective. In other words, one can attach a financial score to a weak reputation and it’s not pretty. Mike’s article got me thinking about a few things on this topic;

Product Delivery is the premix for Reputation

My partner Shane Sparks and I are fond of saying “Nothing can destroy a crappy business like a great Ad Campaign.” The outcome of a branding effort is to leave the consumer with kind of a buyer’s insurance policy that they are making good choices. If a business is delivering crap, the branding efforts will not grab, and it will simply accelerate negative word-of-mouth. Read more

Podcast

Podcast #38: 24 Tips on How to Create a World-Class Enrollment Process – Part 2

In part two of “24 Tips on How to Create a World-Class Enrollment Process”, our panelists dive into the details of how to generate leads by capturing interest and creating buzz. It all begins with attracting those quality students that will find their fit with your school’s program. Doing so stems from thought-starters like these:

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Podcast #37: 24 Tips on How to Create a World-Class Enrollment Process – Part 1

In this first episode of our World-Class Enrollment series, Shane Sparks, Gregg Meiklejohn and Tom King of Enrollment Resources and Velocify EDU leader Steve Davis introduce and give an overview of the seven habits needed to create a World-Class Enrollment Process:

  1. Create Buzz
  2. Capture Interest
  3. Generate a Lead
  4. Build a Culture That Obsesses About a Positive First Impression
  5. Optimize the Interview to Start Ratio
  6. Enrollment Retention Marketing
  7. B2B Marketing for Career Services

They also shared some thought-starters that you can immediately implement in your Enrollment Management Processes. Here’s a quick peek:

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