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Scott Spitolnick joins Enrollment Resources as VP, Admissions Systems

Scott SpitolnickEnrollment Resources is pleased to announce that Scott Spitolnick has joined our team effective immediately. Scott has over 30 years’ experience in Career Education Enrollment Management. Working successfully in several roles on the school and vendor side, Scott has managed lead generation campaigns, PR/branding campaigns, call centers, as well as both strategic and tactical admissions management. Enrollment Resources’ mission statement is to simply “pursue the truth.” Scott also holds the same core values.

In his role as VP, Admissions Systems, Scott will be working with Career Schools to adopt our Virtual Adviser Suite of Software. Virtual Adviser, when put to use, significantly increases revenues for Career Schools without them having to buy advertising, hire staff or engage with sales trainers.  Read more

Taking control or letting chaos rule?

To Embrace or Control Chaos: Big New Choice for Higher Education

Nasim Taleb has written an interesting book called Antifragile. Taleb talks about how, through embracing risk, nature has a way of applying stress to that risk. This, in turn, allows an entity to either fail or succeed under that stress and pressure. The stress related to embracing risk is what makes our society strong; as an illustration, did you know a regularly-stressed femur actually becomes stronger over time? In fact, they are known to become even stronger than concrete.

Some businesses–or people–thrive when there is upheaval by embracing uncertainty and benefiting from it. These folks are known as antifragile. Others who crave the status quo and safety try to control uncertainty rather than embrace it. These are the risk-adverse folks who, according to Taleb, ride the backs of those who strengthen themselves through embracing risk. They are fragile. As an entrepreneur, I’d characterize these types of people as a waste of space. Read more

A Message About Change – APSCU President, Steve Gunderson

Why is the private education sector undergoing so much change lately?APSCU_logo

Check out this letter from Steve Gunderson, President and CEO of APSCU who shares his perspectives on these changes. Read about the three primary factors he attributes to current environment for private sector institutions and his perspective on the final gainful employment regulation which will be published sometime in February.

The private sector is positioned for continued growth, the future may be looking up.

Article: Keeping the Enrollment Funnel Flowing – AACS’ BeautyLink Magazine

Read this article for some words of enrollment wisdom from Gregg Meiklejohn and other industry experts. He discusses how Enrollment Resources uses the Kaizan Management philosophy to effectively manage enrollment by measuring incremental changes.

BeautyLink 2014 Volume 6, Issue 2: Keeping the Enrollment Funnel Flowing, Moving Prospects from Inquiry to Enrollment

How to crank up revenues by optimizing incoming internet leads

The key success metric within the Enrollment Management process is Appointments per day per rep.

All activities around lead generation should be geared toward generating more interviews per Admissions Rep per day. Interviews and tours are where new students are created. If you can increase a reps interview rate from 2 to 3 interviews a day (that’s one extra interview per day per rep), and you can maintain your conversion rates, you stand to increase enrollment figures by 50%. Wow… Read more