New Study: Increased Pressure on Higher Ed Admissions Teams
Non-profits and for-profits actively compete for qualified students, but inadequate admissions processes still undermine enrollment efforts.
LOS ANGELES, Jan. 14, 2015 /PRNewswire/ — Velocify, the market leader in cloud-based intelligent enrollment management software, and Enrollment Resources, today published the results of a two-part secret shopper study on responsiveness to student inquiries called, “Comparing Inquiry Response Strategies at Non-Profit and For-Profit Higher Education Institutions.” The study revealed some surprising findings; most notably that non-profit higher education institutions outperform their for-profit counterparts on some key inquiry response benchmarks. However, both non-profit and for-profit schools underperformed on other important factors, thereby frustrating prospective students and limiting their enrollment potential.