Posts

Job Security Through a Culture of Testing

This article was originally published in Career Education Review on February 13, 2019.


We gave a talk at a conference recently. We began by asking a question to the audience:

Imagine you are running a marketing department (most in the room were) and you’re only allowed to be excellent at one skill set – and mediocre at the rest – to help you meet your objectives. Which of the following would you choose, and why?

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[Podcast] Which Test Won – 8 Surprising Marketing Split Tests

In this webinar recording, Shane & Gregg share the results from eight actual client marketing split tests and discuss the critical role of conversion rate optimization in marketing.

Check out our Podcast #29: “Which Test Won – 8 Surprising Marketing Split Tests” to learn helpful education marketing strategies. With 1 click you’ll have access to over 30 podcasts featuring industry insiders espousing their wisdom to you – for free!

Listen to the Podcast Now!

Events

Webinar: 7 Easy Ways To Achieve Impressive Conversion Breakthroughs In Your Enrollment Management Process Through Testing

Register now and join us on Wednesday, April 24th at 11 a.m. PST / 2 p.m. EST, to learn seven easy ways to achieve impressive conversion breakthroughs in your enrollment management process through testing.

Register today!