The Managing Partner of a four-campus Career College in British Columbia, Canada, wanted to increase the volume and quality of leads generated through digital advertising. This Case Study shows what happened with their first agency, then looks at the results after the Enrollment Resources Conversion Team took control.
Higher Education Marketer Is Recognized For Ethical Business Practices
VICTORIA, British Columbia – Sept. 25, 2020
Enrollment Resources is proud to announce that they have achieved an A+ rating with the Better Business Bureau (BBB). An A+ rating shows that the BBB is highly confident that Enrollment Resources consistently treats their customers in a fair and honest manner, is transparent in their business practices and engages in truthful marketing and advertising.
In this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices.
The marketing budget of a multi-campus Colorado Technical College had grown over six figures invested into both traditional media and digital marketing channels. The Managing Directors wanted to increase inquiries and lead quality generated through their website and digital advertising and decrease their reliance on pay per lead providers. This Case Study shows what happened with their first agency, then looks at the results after Enrollment Resources Paid Search Team took control.
Our next Mastermind for ER Clients and Friends will be held on Thursday, January 28th, at 11 am PST / 2 pm EST. Join Tom King, SVP of Strategic Initiatives, to learn how to incorporate four essential best practices for virtual admissions into your Virtual Admissions Pathway presentation.
- How to avoid the pitfalls of the Excessive Content Rule.
- How to frame yourself on camera to influence your audience’s opinion of you including the six frames that create a negative impression!
- What Albert Mehrabian’s 7-38-55 Rule has to do with virtual communications.
- How Cognitive Load is negatively affecting both your virtual and in-person sales.
The Mastermind for ER Clients and Friends is a chance to have your questions answered, share your success stories, and learn from others. Send any questions you have ahead of time to your ER Rep, and we will make sure to address them on the call.
If you are close to becoming even a small-purchase client, you can access this training series for free. Check your email for the login information or reach out to your ER Rep.
#216-611 Brookside Road
Victoria, British Columbia
Canada V9C 0C3
Office Hours: Mon to Fri, 8:00 – 4:00 PST