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Enrollment Resources Earns A+ BBB Rating

Enrollment Resources Earns A+ Better Business Bureau (BBB) Rating

Higher Education Marketer Is Recognized For Ethical Business Practices

VICTORIA, British Columbia – Sept. 25, 2020

Enrollment Resources is proud to announce that they have achieved an A+ rating with the Better Business Bureau (BBB). An A+ rating shows that the BBB is highly confident that Enrollment Resources consistently treats their customers in a fair and honest manner, is transparent in their business practices and engages in truthful marketing and advertising.

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[Podcast] Where Marketing Meets Admissions

Enrollment Management Round Table with Enrollment ResourcesIn this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices.

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[Transcript] Where Marketing Meets Admissions

Enrollment Management Round Table with Enrollment Resources Transcript

This is the full transcript of Podcast #51: Where Marketing Meets Admissions. Click here to listen to it on demand. 

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[Case Study] How A Colorado College Drastically Reduced Their Marketing Budgets And Grew Enrollment By 35%

The marketing budget of a multi-campus Colorado Technical College had grown over six figures invested into both traditional media and digital marketing channels. The Managing Directors wanted to increase inquiries and lead quality generated through their website and digital advertising and decrease their reliance on pay per lead providers. This Case Study shows what happened with their first agency, then looks at the results after Enrollment Resources Paid Search Team took control.

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Are You Choosing To Partner With Losers?

Are You Choosing To Partner With Losers? - From Enrollment Resources

Yesterday I got off the phone with a client. It was a good news call. We’ve cut his cost-per-lead by 43% and increased his lead flow by 106% since Enrollment Resources took over the management of his Google Ads campaign. He was very happy.

But what was interesting to me was the story he told me about how his partner had been reluctant to hire us in the first place, preferring to stay with their previous vendor. It was only after a year of lousy performance that his partner finally agreed, with the caveat that: “You’ll take the blame if this doesn’t work.”

He is looking pretty good now.

I understand that some companies over promise and under deliver to “win” business. We don’t — mostly because Gregg and I don’t like liars. We also know it’s a short-sighted business development strategy, and the truth always comes out anyway.

So, I get that people are cautious about change. I am too. But help me understand something:

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“35% Growth In Enrollments And Millions Saved In Advertising”

"We recently experienced a 35% growth in enrollments in our last start over the same period last year. Lead flow from our website and Google Ad campaigns are at an all-time high and lead quality has dramatically improved." - Shaun Daggett, Director of Marketing at IntelliTec College, speaking about his experience with Enrollment Resources

Would you say this about your current marketing partners? If not, we should talk.

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Strategies To Get The Regulators Off Your Back

Strategies To Get The Regulators Off Your Back from Enrollment Resources

Photo by Maarten van den Heuvel on Unsplash

With the howl and cry about impending regulations, past hurts, and overwhelming burdens set upon proprietary schools, I say enough is enough; it’s time to prepare. Title IV funding could end, the well could run dry, and it could be abrupt. It is prudent for proprietary schools to plan for Title IV to diminish or expect to get hammered in some fashion in the next two to three years. In my view, schools should explore alternatives to Title IV funding-trough before it is too late.

There are ways to get the regulators off your back by securing alternative funding pools. But, there is another strategy that can decrease your school’s need to secure alternate funding sources (such as you local Savings and Loan).

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Podcast

Podcast #51: Where Marketing Meets Admissions

Enrollment Management Round Table with Enrollment Resources

In this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices.

Listen now to learn how using practical fixes for this common problem can also increase your lead to start ratio and enrollment rates!

Read the transcript here.

Subscribe to our free Training Library to stream this podcast.

Podcast #48: How To Optimize Enrollment Revenue With Lean Management

In this episode, Gregg, Shane and Tom show you how to use Lean Management to grow your school while on a fixed budget. 

Listen to episode #48 of The Enrollment Management Round Table Podcast to learn how to use (and develop your own) no- and low-cost best practices inspired by seemingly unrelated industries like…

  • House renovations
  • Manufacturing
  • Radio
  • Clinical psychology
  • Car dealerships and the automotive industry
  • Magazines
  • Lab testing
  • Direct mail
  • Newspapers

This podcast is ideal for schools on a fixed budget that also needs to grow!

Transcript available here.

Podcast #47: Test Your Way Into Impressive Conversion Breakthroughs In Your Enrollment Management Process

Did you know that there are 200+ potential engagement points within your school’s enrollment management process?

  • Your website
  • Your phone messaging
  • Your sales letters
  • Your admission procedures…

Just to name a few.

Listen to episode #47 of The Enrollment Management Round Table Podcast to learn…

  • Small process improvements that you can use immediately to improve revenues within your school without having to buy advertising or hire people
  • The one test that will immediately improve and heighten the persuasion of all your headlines, sales propositions and other messaging
  • How to capture the benefits of lean management at your school

Take the first steps toward small changes that will have a substantial and lasting impact at your school.

Transcript available here.