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[Podcast] Test Your Way Into Impressive Conversion Breakthroughs In Your Enrollment Management Process

Enrollment Management Round Table logo

Did you know that there are 200+ potential engagement points within your school’s enrollment management process?

  • Your website
  • Your phone messaging
  • Your sales letters
  • Your admission procedures…

Just to name a few.

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[Transcript] Test your way into impressive conversion breakthroughs in your enrollment management process

Enrollment Management Round Table with Enrollment Resources TranscriptThis is the full transcript of Podcast #47 “How to Test your way into impressive conversion breakthroughs in your enrollment management process” hosted by Gregg Meiklejohn, Shane Sparks, and Tom King.

Listen to it on demand here.

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Job Security Through a Culture of Testing

This article was originally published in Career Education Review on February 13, 2019.


We gave a talk at a conference recently. We began by asking a question to the audience:

Imagine you are running a marketing department (most in the room were) and you’re only allowed to be excellent at one skill set – and mediocre at the rest – to help you meet your objectives. Which of the following would you choose, and why?

  • Extraordinary design skills
  • Tremendous copywriting or persuasive communication skills
  • Permission to split test ideas without fear of failure
  • Excellent brand-building social media campaigns
  • Effective media buying and the ability to find pools of interest

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[Podcast] Which Test Won – 8 Surprising Marketing Split Tests

In this webinar recording, Shane & Gregg share the results from eight actual client marketing split tests and discuss the critical role of conversion rate optimization in marketing.

Check out our Podcast #29: “Which Test Won – 8 Surprising Marketing Split Tests” to learn helpful education marketing strategies. With 1 click you’ll have access to over 30 podcasts featuring industry insiders espousing their wisdom to you – for free!

Listen to the Podcast Now!

Events

Conversion Breakthrough Boot Camps At CECU

We are excited to be co-hosting our popular Marketing and Admissions boot camps on June 2nd in conjunction with the 2019 CECU Annual Convention.

What: Conversion Breakthroughs for Admissions Teams and Conversion Breakthroughs for Marketing Teams
Where: The Hyatt Regency in New Orleans, LA
When: June 2nd from 1 p.m. to 4 p.m.
Cost: Free!

Entry is free for both CECU Annual Convention registrants AND non-registrants. That’s right — get yourself to our New Orleans classroom for either the Conversion Breakthroughs for Admissions Teams or Conversion Breakthroughs for Marketing Teams.

Conversion Breakthroughs for Admissions Teams

Facilitators: Tom King and Scott Spitolnick of Enrollment Resources Inc

Facilitators Tom and Scott will show participants how small tweaks to the Admissions process can create significant lifts in new enrollments, improving enrollment metrics and revenue along the way.

The sessions are fully interactive with participants working together, asking questions and, if need be, challenging information presented by our facilitators. You’ll have fun, make some friends and learn tons.

Here’s what you can expect:

  • How Admissions Advisers can add tremendous value for prospective students.
  • Appointment Setting optimization tactics revealed: Convert more leads to appointments immediately after the conference (like, NOW) and have fun doing so.
  • The perfect Interview and Tour: Create a bulletproof process to convert Interviews to Enrollments. Expect lots of sharing of ideas in this robust and rowdy session.
  • The DOA Little Black Book: Hey there DOAs — Here are some breakthroughs in managing and coaching your Admissions team that you can put to work right after the conference.

Post-boot camp bonus: Bring your current Admissions scripts and talking points with you, and Tom King will give you on-the-fly-suggestions after boot camp.

Register Now!

Conversion Breakthroughs for Marketing Teams

Facilitators: Sterling Simpson and Gregg Meiklejohn of Enrollment Resources Inc

Demand Marketing operates on a razor-thin performance margin. In EDU Marketing, all the spoils go to those who outperform their opponents by as little as 1%.

In this Marketing boot camp, Facilitators Sterling and Gregg will teach you how to tweak your inquiry generation efforts without having to throw money at the challenge. Being in front by 1% does not require resources as much as it requires patience and discipline as you dedicate to a culture of split testing.

You will leave with a laundry list of best practices related to testing colors, photos, words, and turns of phrase. (It’s incredible how a tiny tweak to a landing page can create significant benefits!)

The sessions are fully interactive with participants working together, asking questions and, if need be, challenging information presented by our facilitators. You’ll have fun, make some friends and learn tons.

Here’s what you can expect:

  • 20 Reasons your School is Great: A primer [Brainstorm Session]
  • How top performing schools develop conversion rich websites – Can you improve organic inquiries by 30% by just moving around a few words? Let’s find out. Try these 13 split tests for yourself immediately after the conference.
  • How to write top-shelf direct response ad copy. Learn tricks and formulas used by big-shot copywriters. Use what you’ve learned immediately after the conference.
  • A primer on the ROI of Google, Facebook, Instagram and Pinterest, and what appears to be around the corner.

At the end of the boot camp, Sterling will take some time to review your websites and give you a few specific tips to take away.

Register today for your preferred track and be prepared to learn!

Podcast

Podcast #47: Test Your Way Into Impressive Conversion Breakthroughs In Your Enrollment Management Process

Did you know that there are 200+ potential engagement points within your school’s enrollment management process?

  • Your website
  • Your phone messaging
  • Your sales letters
  • Your admission procedures…

Just to name a few.

Listen to episode #47 of The Enrollment Management Round Table Podcast to learn…

  • Small process improvements that you can use immediately to improve revenues within your school without having to buy advertising or hire people
  • The one test that will immediately improve and heighten the persuasion of all your headlines, sales propositions and other messaging
  • How to capture the benefits of lean management at your school

Take the first steps toward small changes that will have a substantial and lasting impact at your school.

Transcript available here.