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Marketing now controls two-thirds of the admissions process

Female student at computerToday, prospective students do most of their research about their EDU buying decision away from the school. When an Admissions Advisor connects with a student, they are about 2/3 along the buying funnel.

Enrollment Management Tip:

Focus your copywriter/ad agency to up their game. Promotional material should answer only one question: “Why should someone put their life in your hands?”

[Podcast] How Disruptive Technology is Changing the Game in EDU

“How Disruptive Technology is Changing the Game in EDU” An audio recording as presented from our Conference Call
Presented on Jan 9th, 2014 by a panel discussion with industry experts Gregg Meiklejohn (Co-Founder of Enrollment Resources), Brian Haggerty (CEO of iTeachers), Martin Lind (Vertical Education Director of Velocify), Dr. Rita Girondi (President of Training Masters) and Sterling Simpson (Fulfillment Leader, Enrollment Resources). Read more

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