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Education Management Boot Camp

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Which Test Won…How to Use a Culture of Innovation to Create Consistent, Free, High Converting Leads

August 3rd

In this session, Gregg will show two competing ads and the group will debate which is the better ad. After the big reveal, based on actual results, some folks will celebrate while some will hang their head in shame. We’ll go through several examples… Think EDU Marketing meets a Game Show.

How to Create a Culture of Innovation Within Your Admissions Process

August 4th

Gregg will share simple hacks to increase revenue while protecting the emotional health of your Admissions Reps:

  • The Hero Exercise
  • Connecting with your Greatness Exercise
  • How to create a simple personal marketing matrix
  • A simple way to turn subject lines of emails into juicy enticements
  • How to hyper target by using personas and journey maps (a high level overview)

Marketing now controls two-thirds of the admissions process

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Female student at computerToday, prospective students do most of their research about their EDU buying decision away from the school. When an Admissions Advisor connects with a student, they are about 2/3 along the buying funnel.

Enrollment Management Tip:

Focus your copywriter/ad agency to up their game. Promotional material should answer only one question: “Why should someone put their life in your hands?”

[Podcast] How Disruptive Technology is Changing the Game in EDU

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“How Disruptive Technology is Changing the Game in EDU” An audio recording as presented from our Conference Call
Presented on Jan 9th, 2014 by a panel discussion with industry experts Gregg Meiklejohn (Co-Founder of Enrollment Resources), Brian Haggerty (CEO of iTeachers), Martin Lind (Vertical Education Director of Velocify), Dr. Rita Girondi (President of Training Masters) and Sterling Simpson (Fulfillment Leader, Enrollment Resources). Read more

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