Posts

Job Security Through a Culture of Testing

This article was originally published in Career Education Review on February 13, 2019.


We gave a talk at a conference recently. We began by asking a question to the audience:

Imagine you are running a marketing department (most in the room were) and you’re only allowed to be excellent at one skill set – and mediocre at the rest – to help you meet your objectives. Which of the following would you choose, and why?

Read more

[Podcast] How 1% Improvements Can Translate Into Millions Of Dollars

Enrollment Management Round Table with Enrollment ResourcesIt’s shocking how little effort it actually takes to be more successful than your competition. In this episode, Gregg, Shane, and Tom of Enrollment Resources are joined by special guest Brian Willett to show you how your school can catapult over your rivals through strategic and compounding one percent improvements!

Takeaways include:

  • The unfortunate reason why second best is actually the first loser
  • How to start making 1% improvements by rethinking the habits you take for granted
  • The specific, easy and immediate ways your school can make 1% improvements to increase your conversion rates TODAY

Read more

[Transcript] How 1% Improvements Can Translate Into Millions Of Dollars

Enrollment Management Round Table with Enrollment Resources TranscriptThis is the full transcript of Podcast #46 “How 1% Improvements Can Translate Into Millions Of Dollars” hosted by Gregg Meiklejohn, Shane Sparks, Tom King and special guest Brian Willett.

Listen to it on demand here.

Read more

[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 3

Enrollment Management Round Table with Enrollment ResourcesPart three of “24 Tips on How to Create a World-Class Enrollment Process” explores how to build a culture that obsesses about a positive first impression. Our panelists provide valuable, actionable tips that will help your school create a great first impression. 

Read more

[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 2

Enrollment Management Round Table with Enrollment ResourcesIn part two of our World-Class Enrollment series, our panelists dive into the details of how to generate leads by capturing interest and creating buzz. It all begins with attracting those quality students that will find their fit with your school’s program. Doing so stems from thought-starters you’ll hear more about in the podcast.

Read more

Events

Webinar: 7 Easy Ways To Achieve Impressive Conversion Breakthroughs In Your Enrollment Management Process Through Testing

Register now and join us on Wednesday, April 24th at 11 a.m. PST / 2 p.m. EST, to learn seven easy ways to achieve impressive conversion breakthroughs in your enrollment management process through testing.

Register today!

Podcast

Podcast #46: How 1% Improvements Can Translate Into Millions Of Dollars

It’s shocking how little effort it actually takes to be more successful than your competition. In this episode, Gregg, Shane, and Tom of Enrollment Resources are joined by special guest Brian Willett to show you how your school can catapult over your rivals through strategic and compounding one percent improvements!

Takeaways include:

  • The unfortunate reason why second best is actually the first loser
  • How to start making 1% improvements by rethinking the habits you take for granted
  • The specific, easy and immediate ways your school can make 1% improvements to increase your conversion rates TODAY

Take the first steps toward small changes that will have a substantial and lasting impact at your school. Listen now!

Transcript available here.

Podcast #39: 24 Tips on How to Create a World-Class Enrollment Process – Part 3

Part three of “24 Tips on How to Create a World-Class Enrollment Process” explores how to build a culture that obsesses about a positive first impression. Our panelists provide valuable, actionable tips that will help your school create a great first impression. Here’s a peek:

Read more

Podcast #38: 24 Tips on How to Create a World-Class Enrollment Process – Part 2

In part two of “24 Tips on How to Create a World-Class Enrollment Process”, our panelists dive into the details of how to generate leads by capturing interest and creating buzz. It all begins with attracting those quality students that will find their fit with your school’s program. Doing so stems from thought-starters like these:

Read more

Podcast #37: 24 Tips on How to Create a World-Class Enrollment Process – Part 1

In this first episode of our World-Class Enrollment series, Shane Sparks, Gregg Meiklejohn and Tom King of Enrollment Resources and Velocify EDU leader Steve Davis introduce and give an overview of the seven habits needed to create a World-Class Enrollment Process:

  1. Create Buzz
  2. Capture Interest
  3. Generate a Lead
  4. Build a Culture That Obsesses About a Positive First Impression
  5. Optimize the Interview to Start Ratio
  6. Enrollment Retention Marketing
  7. B2B Marketing for Career Services

They also shared some thought-starters that you can immediately implement in your Enrollment Management Processes. Here’s a quick peek:

Read more