Join Enrollment Resources and LeadSquared for a fun and informative webinar exploring how your school can increase enrollment revenue by hundreds of thousands of dollars in 2020 through simple split tests.
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The US has ratified a travel ban on several countries and it appears, by extension, to be making it tougher for students from other countries to feel welcome in the US. For example, the emerging trade war with China: Chinese authorities are publicly considering popping tariffs on students who want to study in the United States. Also, it appears the denial of US postgraduate Working Visas are making it tougher for grads to stay on and work at externships.
If there indeed is a contraction of international students, how will this play out? Listen or read after the jump! Read more
As a Certified Google AdWords Partner, Enrollment Resources is committed to being in the forefront of marketing innovation and best practices, and it shows.
Our staff recently spent a day learning about coming innovations and new best practices in AdWords management. Our Google Account Manager, Kapil Melkote, traveled from Detroit to the Enrollment Resources offices to provide strategic insights, share the latest and greatest from Google, support us with next-level optimization and look for new areas of opportunity.
A note from our Co-founder I’m sure you’ve been exposed to a number of Marketing books over the years. A couple of excellent books come to mind such as ‘Positioning: The Battle for Your Mind‘ by Trout and Ries and ‘Ogilvy on Advertising‘ by David Ogilvy, both great reads for anyone studying the art of […]
Enrollment Resources has chosen National Compliance Group (NCG) as its premier compliance partner for higher education marketing. Since 2003, Enrollment Resources has focused on admissions performance and digital marketing services for the education industry
“We have always considered NCG the gold standard for compliance in education and we are very fortunate to have their expertise available for our clients,” says Shane Sparks, COO of Enrollment Resources.
At the head of National Compliance Group is CEO Jennifer Flood, a nationally recognized compliance resource for private and career education providers. Read more
Enrollment Resources is pleased to announce that Scott Spitolnick has joined our team effective immediately. Scott has over 30 years’ experience in Career Education Enrollment Management. Working successfully in several roles on the school and vendor side, Scott has managed lead generation campaigns, PR/branding campaigns, call centers, as well as both strategic and tactical admissions management. Enrollment Resources’ mission statement is to simply “pursue the truth.” Scott also holds the same core values.
In his role as VP, Admissions Systems, Scott will be working with Career Schools to adopt our Virtual Adviser Suite of Software. Virtual Adviser, when put to use, significantly increases revenues for Career Schools without them having to buy advertising, hire staff or engage with sales trainers. Read more
Is your promotional information written in selfish ‘feature language’? Consumers are like selfish six-year-old kids and hate reading other people’s selfish language. It’s all about what’s in it for the consumer when parting with their dollars.
Write in benefit language, become an empathetic organization.
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