Facebook has announced that they are making two additional changes to how posts are prioritized on their News Feed. First, Facebook will be reducing advertisements that look like click-baiting, meaning those ads that encourage users to click to learn more. If those ads are clicked and users don’t stay on the article to read it or the link isn’t shared or commented on by those who have read it, the post will be placed lower in priority on News Feeds. Secondly, Facebook has proven that when you reference a web link in a post using the link format (which appears when you paste a link while drafting a post) you are more likely to get that post read. As a result, Facebook will be promoting these posts over url links listed in posts regardless of whether relevant pictures are provided or not.
To keep your ads in the mix on Facebook News Feeds and ensure your ads are being seen, provide the best usable content that you can. Your posts should be tailored to ensure your potential customers are clicking and reading your content. Secondly, always paste links into your posts, which then provides the link through the picture, so that you’re providing the information to your customers the way they want to read it. Putting time into top-quality content will always make your ads a better investment for you and your customers.
https://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.png00ER Teamhttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngER Team2014-09-08 21:51:192018-05-01 07:43:25Recent Facebook Changes and How to Adapt
An online lead generation and qualification tool that helps prospective customers understand their personal strengths, explore their motivations and match with your school. It is delivered through a simple and fun online questionnaire that guides prospects to request a meeting with your sales team. The comprehensive Career Training Readiness Report generated by the pathway gives your sales teams deep insights about your prospects. In addition to creating high-quality leads, sales staff gain valuable information on each prospect’s perceived strengths, support network, perception of key features of your business, and much more.
Student Marketing Channel Assessment
This is a survey delivered to your enrolled students to determine their marketing habits. Learn marketing demographic and psychographic information including their content delivery preferences and habits (TV, internet, radio, etc.) to aid your school in determining marketing direction and opportunities.
Book A Tour Form
This is a key tool for capturing those highly interested website visitors who want more than just “Requesting Information”, they are ready for the next step… a virtual or in-person appointment. Use this tool to engage more appointments for your admissions team that will convert higher than your standard organic website leads.
Apply Now Form
Truth be told, this isn’t a true application, but is very useful for pulling out your highest intent website visitors (typically about 7% of inquiries). Use it to high-grade your top prospects and put these at the top of your contact list.
Website Inquiry Form
So much more than a typical “Request Info” form, our website form is a conversion powerhouse that has been tested and perfected with numerous clients. It features a number of subtle but important conversion magnets and “in-the-code” enhancements. Widely copied by competitors, they never capture the beauty and conversion-power of our original.
High School Recruitment Pathway
As young people near the end of high school they face an enormous amount of change and what to do after high school can become a looming question. This 2-part pathway starts with providing a lead gen interface for gathering leads from presentations, then helps high school students and parents to identify goals, articulate strengths and explore their options in a low-pressure survey. Utilizing a variety of question types including sliders, multiple choice and open-ended, the High School Recruitment Pathway allows students to feel empowered and gets parents involved.
Lead Recovery Pathway
Provides an entry point to re-engage old “stale” leads and a reason to reach out to those prospects who may have dropped off of the radar, but who are potentially still interested in going to school. Not only will you increase your ROI by re-engaging existing leads, you’ll also have the opportunity to potentially improve your admissions process by identifying possible barriers that may have held prospects back from initially enrolling.
