Did you know that there are 200+ potential engagement points within your school’s enrollment management process?
Just to name a few.
This is the full transcript of Podcast #47 “How to Test your way into impressive conversion breakthroughs in your enrollment management process” hosted by Gregg Meiklejohn, Shane Sparks, and Tom King.
This article was originally published in Career Education Review on February 13, 2019.
We gave a talk at a conference recently. We began by asking a question to the audience:
Imagine you are running a marketing department (most in the room were) and you’re only allowed to be excellent at one skill set – and mediocre at the rest – to help you meet your objectives. Which of the following would you choose, and why?
Photo by Markus Spiske on Unsplash
We have a management philosophy that my business colleague, Gregg, came up with called “Reach within Grasp.” It means we ask ourselves: “If we take on a project, can we finish it?” This may seem like an obvious question, but I’m frequently surprised by how many projects get started, by myself or by clients, that can’t reasonably be finished.
Original Photo by Patrick Perkins on Unsplash
I have a story about ‘1%’ and how it can be the difference between mediocrity and excellence for a school.
The role of an Admissions Director is not to grow sales, but to grow their people! Click play now to learn the 10 essential things every DOA needs to successfully build a dynamic Admissions team while also driving revenue and team development. Read more
Photo by Kev Seto on Unsplash
One of my staff just spent the weekend rebuilding a new clients’ AdWords campaign that was “mysteriously” deleted without notice or cause.
What happened?
We are excited to be co-hosting our popular Marketing and Admissions boot camps on June 2nd in conjunction with the 2019 CECU Annual Convention.
What: Conversion Breakthroughs for Admissions Teams and Conversion Breakthroughs for Marketing Teams
Where: The Hyatt Regency in New Orleans, LA
When: June 2nd from 1 p.m. to 4 p.m.
Cost: Free!
Entry is free for both CECU Annual Convention registrants AND non-registrants. That’s right — get yourself to our New Orleans classroom for either the Conversion Breakthroughs for Admissions Teams or Conversion Breakthroughs for Marketing Teams.
Facilitators: Tom King and Scott Spitolnick of Enrollment Resources Inc
Facilitators Tom and Scott will show participants how small tweaks to the Admissions process can create significant lifts in new enrollments, improving enrollment metrics and revenue along the way.
The sessions are fully interactive with participants working together, asking questions and, if need be, challenging information presented by our facilitators. You’ll have fun, make some friends and learn tons.
Here’s what you can expect:
Post-boot camp bonus: Bring your current Admissions scripts and talking points with you, and Tom King will give you on-the-fly-suggestions after boot camp.
Facilitators: Sterling Simpson and Gregg Meiklejohn of Enrollment Resources Inc
Demand Marketing operates on a razor-thin performance margin. In EDU Marketing, all the spoils go to those who outperform their opponents by as little as 1%.
In this Marketing boot camp, Facilitators Sterling and Gregg will teach you how to tweak your inquiry generation efforts without having to throw money at the challenge. Being in front by 1% does not require resources as much as it requires patience and discipline as you dedicate to a culture of split testing.
You will leave with a laundry list of best practices related to testing colors, photos, words, and turns of phrase. (It’s incredible how a tiny tweak to a landing page can create significant benefits!)
The sessions are fully interactive with participants working together, asking questions and, if need be, challenging information presented by our facilitators. You’ll have fun, make some friends and learn tons.
Here’s what you can expect:
At the end of the boot camp, Sterling will take some time to review your websites and give you a few specific tips to take away.
Register today for your preferred track and be prepared to learn!
Did you know that there are 200+ potential engagement points within your school’s enrollment management process?
Just to name a few.
Listen to episode #47 of The Enrollment Management Round Table Podcast to learn…
Take the first steps toward small changes that will have a substantial and lasting impact at your school.
The role of an Admissions Director is not to grow sales, but to grow their people! Click play now to learn the 10 essential things every DOA needs to successfully build a dynamic Admissions team while also driving revenue and team development. Read more
We have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself.
We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live. Join Shane Sparks and Gregg Meiklejohn as they show a few brave volunteers how tiny tweaks to their Enrollment Management process can potentially recoup them millions of dollars in revenue. Read more
The final part of our “24 Tips on How to Create a World-Class Enrollment Process” series drills into how to get the most from your Enrollment Retention and Career Services efforts. Retain your students, provide them value, and make sure you give them the best opportunity for career placement with these best-practice tips, including:
The fourth instalment of “24 Tips on How to Create a World-Class Enrollment Process” focuses on the Interview to Start Ratio. Our panelists jump into how your school can optimize your interview-to-sit ratio in an ethical way. Listen for thought-starters like these:
Part three of “24 Tips on How to Create a World-Class Enrollment Process” explores how to build a culture that obsesses about a positive first impression. Our panelists provide valuable, actionable tips that will help your school create a great first impression. Here’s a peek:
In part two of “24 Tips on How to Create a World-Class Enrollment Process”, our panelists dive into the details of how to generate leads by capturing interest and creating buzz. It all begins with attracting those quality students that will find their fit with your school’s program. Doing so stems from thought-starters like these:
