Posts

Tweaking Tiny Processes in Your Enrollment Management Funnel

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In this video, Gregg Meiklejohn and Sterling Simpson will demonstrate how tweaking a couple tiny processes in your Enrollment Management Funnel can make significant improvements to your school’s bottom line. They will take you through how our fictional “Gregg’s Beauty School” tweaked a couple of tiny processes and blew results out of the water.

See:

  • How improving the internet contact rate by 5% can improve the Enrollment Revenue of a small Cosmetology School by $53,000 a month.
  • How improving the ‘Show Rate” by 5% can increase monthly revenue by $41,000 a month
  • And much more…

Watch this walkthrough, then go press the link and run some scenario planning for yourself!

To do your own Lost Revenue Finder click here!

AI-generated transcript here

9 Ways to Immediately Increase Lead Flow During the Pandemic

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Increasing Lead Flow

We’d all like to quickly and dramatically convert lead flow in our interesting times

Gregg Meiklejohn, CEO of Enrollment Resources will share some ideas on how schools can increase their lead flow, even during this next COVID wave.

We are all trying to convince Explorers, who may be pulling back on their spending out of fear, to make a big decision about their futures. As leaders, we need to be able to show them how this is a time where they need to be learning, improving, and expanding.

We know it’s a hard sell, and together we can find ways to show them how they are, in fact, in a great position to recover and upgrade their skills.

What are your solutions to mitigate this hesitation?

Come with your challenges and solutions, let’s see what actions we can take now.

Takeaways include:

  • Real-world results. What did the last six months look like for schools?
  • What we think will work for the next six months – and what to avoid.
  • Looking ahead. Positioning for the next wave of COVID
  • Tips and ideas. Enough to save or lift revenues a combined 20% right after you leave the webinar.

The Enrollment Builder Best-Practice Virtual Conference Summer Summit

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Join us on August 10th for what we think will be the most useful and comprehensive Enrollment Management conference you’ve ever attended.

The Enrollment Builder Best-Practice Virtual Conference

Summer Summit

August 10th from 10 am to 12:30 pm PST

Save The Date!

It’s totally free — our Semi-Annual Conference is upon us. Save the date and enjoy some top notch content and masterminding.

Send your team to the breakout rooms that matter to them the most. Admissions, Lead Gen Marketing, and a new track we’re calling Spitballing, where we’ll talk about testing and paid search.. 

We intend to offer you more value than any other Enrollment Management conference you’ve experienced. You’ll take reams of notes. We want to send you back to your School with quality thought-starters you can put to work immediately, without the help of gurus or hotshot consultants.

There is a finite amount of space for participants, so share this link now with whom you feel should attend, then sign up right away. We will share the full agenda within a week so that you can organize your team’s “Insight Plan of Attack.” 

 

Register Now!

Here’s a peek at some of the sessions planned for you:

  • Our Newest Split Testing Reveals
  • Where Marketing Ends and Admissions Begins
  • How To Strive to be like Elton Musk or Steve Jobs
  • Paid Search – Apples and Elephants

Remember, forward this invitation to those within your School whom you think could benefit from smart conversations on how to build Enrollments in troubled times and beyond.

Are You Ready For A Strong January?

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Are you ready to support your high-intent Explorers in January? - A post from Enrollment Resources

Typically this time of year, schools would start to see declines in leads through paid search advertising and inquiries from prospective students through their website as folks get busy preparing for the holidays.

But, as we have all witnessed, 2020 has been anything but typical.

Read more

The Enrollment Builder Best-Practice Virtual Conference

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The Enrollment Builder Best-Practice Virtual ConferenceWe’re wrapping this year up with what we think will be the most useful and comprehensive Enrollment Management conference you’ve ever attended.

What: The Enrollment Builder Best-Practice Virtual Conference
When: December 15th from from 10 am to 1:30 pm PST
Cost: Free
Register Here

Read more

Now What? Enrollment Management Lessons (So Far) [Panel]

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Now What? Enrollment Management Lessons (So Far) - A webinar from Enrollment Resources

The pandemic has significantly disrupted the Enrollment Management Process. In this new world, very few Marketing, Admissions, and Retention best practices still hold up without innovative modifications.

At the start of this crisis, most schools needed a way to survive; concrete ways to keep Admissions staff connected and efficient in this brand new, often piecemeal, remote environment.

Six months into this upheaval, schools now need to position themselves to weather the next storm — whatever that may be.

Now What? Enrollment Management Lessons (So Far)
Date: Thursday, October 29th, 2020
Time: 11 a.m. PST / 2 p.m. EST
Presenters: Gregg Meiklejohn, Shane Sparks, and Tom King

Register Now!

Our April webinar prepared you to organize an immediate and effective Remote Admissions Program. In Thursday’s discussion, we share the Enrollment Management lessons we’ve learned so far through supporting our clients these past several challenging months. We’ll also explore what may come next and how schools can prepare.

Takeaways include:

  • Real-world results. What did the last six months look like for schools that took advantage of the Remote Admissions Pathway in Virtual Adviser?
  • Research. The key elements helping schools through the mess in terms of Marketing, Admissions, and Retention.
  • What worked and what didn’t. What we think will work for the next six months – and what to avoid.
  • Looking ahead. Positioning for the next wave of COVID, price destruction via online education, the U.S. elections, and more.
  • Tips and ideas. Enough to save or lift revenues a combined 20% right after you leave the webinar.

Have questions you’d like covered by the panel? Please include them in your registration. We will ensure the panel spends time on them!

Enrollment Resources Earns A+ BBB Rating

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Enrollment Resources Earns A+ Better Business Bureau (BBB) Rating

Higher Education Marketer Is Recognized For Ethical Business Practices

VICTORIA, British Columbia – Sept. 25, 2020

Enrollment Resources is proud to announce that they have achieved an A+ rating with the Better Business Bureau (BBB). An A+ rating shows that the BBB is highly confident that Enrollment Resources consistently treats their customers in a fair and honest manner, is transparent in their business practices and engages in truthful marketing and advertising.

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Podcast

9 Ways to Immediately Increase Lead Flow During the Pandemic

/in , , , /by

Increasing Lead Flow

We’d all like to quickly and dramatically convert lead flow in our interesting times

Gregg Meiklejohn, CEO of Enrollment Resources will share some ideas on how schools can increase their lead flow, even during this next COVID wave.

We are all trying to convince Explorers, who may be pulling back on their spending out of fear, to make a big decision about their futures. As leaders, we need to be able to show them how this is a time where they need to be learning, improving, and expanding.

We know it’s a hard sell, and together we can find ways to show them how they are, in fact, in a great position to recover and upgrade their skills.

What are your solutions to mitigate this hesitation?

Come with your challenges and solutions, let’s see what actions we can take now.

Takeaways include:

  • Real-world results. What did the last six months look like for schools?
  • What we think will work for the next six months – and what to avoid.
  • Looking ahead. Positioning for the next wave of COVID
  • Tips and ideas. Enough to save or lift revenues a combined 20% right after you leave the webinar.

The Enrollment Builder Best-Practice Virtual Conference Summer Summit

/in , , , /by

Join us on August 10th for what we think will be the most useful and comprehensive Enrollment Management conference you’ve ever attended.

The Enrollment Builder Best-Practice Virtual Conference

Summer Summit

August 10th from 10 am to 12:30 pm PST

Save The Date!

It’s totally free — our Semi-Annual Conference is upon us. Save the date and enjoy some top notch content and masterminding.

Send your team to the breakout rooms that matter to them the most. Admissions, Lead Gen Marketing, and a new track we’re calling Spitballing, where we’ll talk about testing and paid search.. 

We intend to offer you more value than any other Enrollment Management conference you’ve experienced. You’ll take reams of notes. We want to send you back to your School with quality thought-starters you can put to work immediately, without the help of gurus or hotshot consultants.

There is a finite amount of space for participants, so share this link now with whom you feel should attend, then sign up right away. We will share the full agenda within a week so that you can organize your team’s “Insight Plan of Attack.” 

 

Register Now!

Here’s a peek at some of the sessions planned for you:

  • Our Newest Split Testing Reveals
  • Where Marketing Ends and Admissions Begins
  • How To Strive to be like Elton Musk or Steve Jobs
  • Paid Search – Apples and Elephants

Remember, forward this invitation to those within your School whom you think could benefit from smart conversations on how to build Enrollments in troubled times and beyond.

Now What? Enrollment Management Lessons (So Far) [Panel]

/in , /by

Now What? Enrollment Management Lessons (So Far) - A webinar from Enrollment Resources

The pandemic has significantly disrupted the Enrollment Management Process. In this new world, very few Marketing, Admissions, and Retention best practices still hold up without innovative modifications.

At the start of this crisis, most schools needed a way to survive; concrete ways to keep Admissions staff connected and efficient in this brand new, often piecemeal, remote environment.

Six months into this upheaval, schools now need to position themselves to weather the next storm — whatever that may be.

Now What? Enrollment Management Lessons (So Far)
Date: Thursday, October 29th, 2020
Time: 11 a.m. PST / 2 p.m. EST
Presenters: Gregg Meiklejohn, Shane Sparks, and Tom King

Register Now!

Our April webinar prepared you to organize an immediate and effective Remote Admissions Program. In Thursday’s discussion, we share the Enrollment Management lessons we’ve learned so far through supporting our clients these past several challenging months. We’ll also explore what may come next and how schools can prepare.

Takeaways include:

  • Real-world results. What did the last six months look like for schools that took advantage of the Remote Admissions Pathway in Virtual Adviser?
  • Research. The key elements helping schools through the mess in terms of Marketing, Admissions, and Retention.
  • What worked and what didn’t. What we think will work for the next six months – and what to avoid.
  • Looking ahead. Positioning for the next wave of COVID, price destruction via online education, the U.S. elections, and more.
  • Tips and ideas. Enough to save or lift revenues a combined 20% right after you leave the webinar.

Have questions you’d like covered by the panel? Please include them in your registration. We will ensure the panel spends time on them!

Podcast: The ROI Of Split Testing

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Enrollment Management Round Table with Enrollment Resources

In this episode of the Enrollment Management Round Table, Gregg Meiklejohn and Tom King discuss how your school can capture the benefits of split testing. Learn how to test your way into impressive conversion breakthroughs in your enrollment management process and start enjoying the ROI of split testing at your school! 

Read the transcript here. 

Subscribe to our free Training Library to stream this podcast.

Please register to access podcasts.

Podcast #52: How To Set Up Effective Remote Admissions Fast

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Enrollment Management Round Table with Enrollment Resources

Learn how to organize a quality Remote Admissions Program for your school — and get it off the ground immediately and effectively — in this edited recording of our popular April webinar.

Read the transcript here.

Subscribe to our free Training Library to stream this podcast.

Please register to access podcasts.

Podcast #51: Where Marketing Meets Admissions

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Enrollment Management Round Table with Enrollment Resources

In this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices.

Listen now to learn how using practical fixes for this common problem can also increase your lead to start ratio and enrollment rates!

Read the transcript here.

Subscribe to our free Training Library to stream this podcast.

Please register to access podcasts.

Where Marketing Meets Admissions [Panel Discussion]

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Where Marketing Meets Admissions - Webinar From Enrollment Resources

Most schools lose a considerable number of new students each year because the pass-off between Marketing and Admissions is uneven at best.

On Thursday, July 30th, at 11 am PST / 2 pm EST, our panel will take a deep dive into what creates this problem and practical ways you can close the gap between Marketing and Admissions at your school.

Takeaways include:

  • Why there is a disconnect between the prospective student, the school’s Marketing, and the Admissions endeavors.
  • How to pre-heat and properly qualify interest at the Marketing stage so Admissions folks can work with interested Explorers instead of loosely interested people.
  • How to use optimum timing sequences to engage with prospective students at the first point of contact.
  • How to mix your use of voice mail, email, sales letters, and text messages to communicate with an Explorer without being annoying.
  • When and how to communicate with a prospective student depending on where they are in their interest journey.

Include any questions you have about this topic in your registration. We will ensure the panel spends time on your question!

Please forward this invitation to anyone you think could benefit from training focused on keeping marketing and admissions functioning during the crisis and beyond.

Register now!