In this video, Gregg Meiklejohn and Sterling Simpson will demonstrate how tweaking a couple tiny processes in your Enrollment Management Funnel can make significant improvements to your school’s bottom line. They will take you through how our fictional “Gregg’s Beauty School” tweaked a couple of tiny processes and blew results out of the water.
See:
How improving the internet contact rate by 5% can improve the Enrollment Revenue of a small Cosmetology School by $53,000 a month.
How improving the ‘Show Rate” by 5% can increase monthly revenue by $41,000 a month
And much more…
Watch this walkthrough, then go press the link and run some scenario planning for yourself!
Typically this time of year, schools would start to see declines in leads through paid search advertising and inquiries from prospective students through their website as folks get busy preparing for the holidays.
But, as we have all witnessed, 2020 has been anything but typical.
https://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.png00Tammy Mileshttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngTammy Miles2020-12-28 09:21:482020-12-28 09:21:48Are You Ready For A Strong January?
Higher Education Marketer Is Recognized For Ethical Business Practices
VICTORIA, British Columbia – Sept. 25, 2020
Enrollment Resources is proud to announce that they have achieved an A+ rating with the Better Business Bureau (BBB). An A+ rating shows that the BBB is highly confident that Enrollment Resources consistently treats their customers in a fair and honest manner, is transparent in their business practices and engages in truthful marketing and advertising.
In this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices.
As many schools rapidly shift to online operations in the wake of the COVID-19 crisis, Admissions teams are struggling to be effective when in-person interviews are not possible. Adopting a Virtual Admissions Best Practice process is, in our opinion, crucial in avoiding lulls in enrollment over the next few months. Virtual Admissions will mitigate the current disruption and also become the new normal when the dust settles.
Most schools were not prepared for this abrupt disruption in business processes. Your school doesn’t have to face this alone. There are many associations and businesses dedicated to making sure your school comes out the other side of this situation and is prepared for the demand waiting there.
Social distancing means many people are staying home, and while there, plenty of them will be thinking about their uncertain futures. For some, this will involve searching for new careers, upgrading their skills, or continuing education they paused in a better job market. Establishing effective Virtual Admissions processes now will help you to be there to support them. Let’s take a look at how we can help these new “Explorers” choose to upgrade their skills through your school. Read more
https://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.png00Gregg Meiklejohnhttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngGregg Meiklejohn2020-04-14 11:54:532020-05-15 08:21:26Immediate Steps To Set Up For Virtual Admissions
In this episode of the Enrollment Management Round Table, Gregg Meiklejohn and Tom King discuss how your school can capture the benefits of split testing. Learn how to test your way into impressive conversion breakthroughs in your enrollment management process and start enjoying the ROI of split testing at your school!
https://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.png00Christie Burnshttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngChristie Burns2020-10-05 10:31:462021-02-02 13:37:55Podcast: The ROI Of Split Testing
Learn how to organize a quality Remote Admissions Program for your school — and get it off the ground immediately and effectively — in this edited recording of our popular April webinar.
https://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.png00Christie Burnshttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngChristie Burns2020-08-20 11:42:302021-02-02 13:38:06Podcast #52: How To Set Up Effective Remote Admissions Fast
In this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices.
Listen now to learn how using practical fixes for this common problem can also increase your lead to start ratio and enrollment rates!
In this podcast, Tom King and Gregg Meiklejohn of Enrollment Resources give an overview of the pieces needed to organize a quality Remote Admissions program quickly.
https://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.png00Christie Burnshttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngChristie Burns2020-03-19 09:14:302021-02-02 13:38:36Podcast: Organize A Quality Remote Admissions Program Quickly
Our presenters in this episode are Gregg Meiklejohn, Shane Sparks, Tom King of Enrollment Resources, and JP Smith, President of Celsius Marketing | Interactive. The panel explores one interesting strategy that will get the various regulators off your back and have employers wanting to hire your grads. The question you must always ask is, “How can I get my School to world-class like Tesla is to cars and Apple is to smartphones?
Takeaways include:
Why, as EDU leaders, we must continuously stay in the question, “How do I make my School world-class” like Tesla is to electric cars or Apple is to smartphones?
Some key operational elements that will help your School become world-class.
Is a world-class EDU “product” simply teachers and curriculum, or is there so much more? Listen to this debate.
As you move toward becoming a world-class school, how do you avoid back-sliding?
https://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.png00Christie Burnshttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngChristie Burns2019-10-18 11:54:302021-02-02 13:38:51Podcast #50: Strategies To Get The Regulators Off Your Back
In this episode, Gregg, Shane and Tom show you how to use Lean Management to grow your school while on a fixed budget.
Listen to episode #48 of The Enrollment Management Round Table Podcast to learn how to use (and develop your own) no- and low-cost best practices inspired by seemingly unrelated industries like…
House renovations
Manufacturing
Radio
Clinical psychology
Car dealerships and the automotive industry
Magazines
Lab testing
Direct mail
Newspapers
This podcast is ideal for schools on a fixed budget that also needs to grow!
https://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.png00Christie Burnshttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngChristie Burns2019-08-02 08:48:282021-02-02 13:39:10Podcast #48: How To Optimize Enrollment Revenue With Lean Management
https://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.png00Christie Burnshttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngChristie Burns2019-05-03 07:54:532021-02-02 13:39:19Podcast #47: Test Your Way Into Impressive Conversion Breakthroughs In Your Enrollment Management Process
An online lead generation and qualification tool that helps prospective customers understand their personal strengths, explore their motivations and match with your school. It is delivered through a simple and fun online questionnaire that guides prospects to request a meeting with your sales team. The comprehensive Career Training Readiness Report generated by the pathway gives your sales teams deep insights about your prospects. In addition to creating high-quality leads, sales staff gain valuable information on each prospect’s perceived strengths, support network, perception of key features of your business, and much more.
Student Marketing Channel Assessment
This is a survey delivered to your enrolled students to determine their marketing habits. Learn marketing demographic and psychographic information including their content delivery preferences and habits (TV, internet, radio, etc.) to aid your school in determining marketing direction and opportunities.
Book A Tour Form
This is a key tool for capturing those highly interested website visitors who want more than just “Requesting Information”, they are ready for the next step… a virtual or in-person appointment. Use this tool to engage more appointments for your admissions team that will convert higher than your standard organic website leads.
Apply Now Form
Truth be told, this isn’t a true application, but is very useful for pulling out your highest intent website visitors (typically about 7% of inquiries). Use it to high-grade your top prospects and put these at the top of your contact list.
Website Inquiry Form
So much more than a typical “Request Info” form, our website form is a conversion powerhouse that has been tested and perfected with numerous clients. It features a number of subtle but important conversion magnets and “in-the-code” enhancements. Widely copied by competitors, they never capture the beauty and conversion-power of our original.
High School Recruitment Pathway
As young people near the end of high school they face an enormous amount of change and what to do after high school can become a looming question. This 2-part pathway starts with providing a lead gen interface for gathering leads from presentations, then helps high school students and parents to identify goals, articulate strengths and explore their options in a low-pressure survey. Utilizing a variety of question types including sliders, multiple choice and open-ended, the High School Recruitment Pathway allows students to feel empowered and gets parents involved.
Lead Recovery Pathway
Provides an entry point to re-engage old “stale” leads and a reason to reach out to those prospects who may have dropped off of the radar, but who are potentially still interested in going to school. Not only will you increase your ROI by re-engaging existing leads, you’ll also have the opportunity to potentially improve your admissions process by identifying possible barriers that may have held prospects back from initially enrolling.
