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Christie Burns

Enrollment Resources Earns A+ BBB Rating

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Enrollment Resources Earns A+ Better Business Bureau (BBB) Rating

Higher Education Marketer Is Recognized For Ethical Business Practices

VICTORIA, British Columbia – Sept. 25, 2020

Enrollment Resources is proud to announce that they have achieved an A+ rating with the Better Business Bureau (BBB). An A+ rating shows that the BBB is highly confident that Enrollment Resources consistently treats their customers in a fair and honest manner, is transparent in their business practices and engages in truthful marketing and advertising.

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Christie Burns

[Podcast] Where Marketing Meets Admissions

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Enrollment Management Round Table with Enrollment ResourcesIn this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices.

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Christie Burns

[Transcript] Where Marketing Meets Admissions

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Enrollment Management Round Table with Enrollment Resources Transcript

This is the full transcript of Podcast #51: Where Marketing Meets Admissions. Click here to listen to it on demand. 

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Shane Sparks

Are You Choosing To Partner With Losers?

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Are You Choosing To Partner With Losers? - From Enrollment Resources

Yesterday I got off the phone with a client. It was a good news call. We’ve cut his cost-per-lead by 43% and increased his lead flow by 106% since Enrollment Resources took over the management of his Google Ads campaign. He was very happy.

But what was interesting to me was the story he told me about how his partner had been reluctant to hire us in the first place, preferring to stay with their previous vendor. It was only after a year of lousy performance that his partner finally agreed, with the caveat that: “You’ll take the blame if this doesn’t work.”

He is looking pretty good now.

I understand that some companies over promise and under deliver to “win” business. We don’t — mostly because Gregg and I don’t like liars. We also know it’s a short-sighted business development strategy, and the truth always comes out anyway.

So, I get that people are cautious about change. I am too. But help me understand something:

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Gregg Meiklejohn

Immediate Steps To Set Up For Virtual Admissions

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Immediate Steps To Set Up For Virtual Admissions - Enrollment Resources

Photo by Manny Pantoja on Unsplash

This is a version of the white paper published through Career Education Review, and is a deeper look into the information presented by Tom King and Gregg Meiklejohn in the March 19th podcast ‘Organize A Quality Remote Admissions Program Quickly’. We hope this information helps.

As many schools rapidly shift to online operations in the wake of the COVID-19 crisis, Admissions teams are struggling to be effective when in-person interviews are not possible. Adopting a Virtual Admissions Best Practice process is, in our opinion, crucial in avoiding lulls in enrollment over the next few months. Virtual Admissions will mitigate the current disruption and also become the new normal when the dust settles.

Most schools were not prepared for this abrupt disruption in business processes. Your school doesn’t have to face this alone. There are many associations and businesses dedicated to making sure your school comes out the other side of this situation and is prepared for the demand waiting there.

Social distancing means many people are staying home, and while there, plenty of them will be thinking about their uncertain futures. For some, this will involve searching for new careers, upgrading their skills, or continuing education they paused in a better job market. Establishing effective Virtual Admissions processes now will help you to be there to support them. Let’s take a look at how we can help these new “Explorers” choose to upgrade their skills through your school. Read more

Gregg Meiklejohn

How Persistence Pays In Hard Times In Business

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How Persistence Pays In Hard Times In Business - Enrollment Resources

Photo by Austin Walker on Unsplash

Right out of college, I worked for a forestry company that specialized in milling cedar logs into cedar roofing products, shakes, and shingles. When I started work, the country was deep into a recession. Not as many people were building or roofing houses, so the cedar shake and shingle industry was in the tank. I was expecting a Shortage of Work layoff notice, but the long-term employees told me not to worry.

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Christie Burns

Admissions Relief – Set Up Effective Remote Admissions Fast

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As many schools rapidly shift to online operations in the wake of the COVID-19 crisis, Admissions teams are struggling to be effective when in-person interviews are not possible.

To help schools organize high-performing Remote Admissions Programs quickly, we’re offering free 60-day emergency pilot projects of our Remote Admissions Pathway module in Virtual Adviser on a first-come, first-served basis, with clients given preference.

Contact Suzanne@enrollmentresources.com or call 250-391-9494 for info and to coordinate a demo. We’re here to help!

Weekly Client-Only Admissions Huddles

For the foreseeable future, we are holding weekly Client Admissions Huddles on Thursdays at 11am PST / 2pm EST.

We will focus on how your school can keep Admissions functioning during the crisis, including:

  • Virtual Admissions challenges
  • Holding on to enrolled students
  • Any other obstacles you are coming across

Get your Admissions questions answered and learn best practices about this critical topic.

If you are close to becoming even a small-purchase client, you can access this training series for free. Check your email for the login information, or reach out to your ER Rep.

How To Organize A Quality Remote Admissions Program Quickly – Podcast

In this short podcast, Tom and Gregg provide an overview of what your school needs to organize a quality Remote Admissions Program quickly. Listen here.

Podcast

Christie Burns

Podcast #52: How To Set Up Effective Remote Admissions Fast

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Enrollment Management Round Table with Enrollment Resources

Learn how to organize a quality Remote Admissions Program for your school — and get it off the ground immediately and effectively — in this edited recording of our popular April webinar.

Read the transcript here.

Subscribe to our free Training Library to stream this podcast.

Please register to access podcasts.
Christie Burns

Podcast #51: Where Marketing Meets Admissions

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Enrollment Management Round Table with Enrollment Resources

In this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices.

Listen now to learn how using practical fixes for this common problem can also increase your lead to start ratio and enrollment rates!

Read the transcript here.

Subscribe to our free Training Library to stream this podcast.

Please register to access podcasts.
Christie Burns

Podcast: Organize A Quality Remote Admissions Program Quickly

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Enrollment Management Round Table with Enrollment Resources - Organize A Quality Remote Admissions Program Quickly

In this podcast, Tom King and Gregg Meiklejohn of Enrollment Resources give an overview of the pieces needed to organize a quality Remote Admissions program quickly.

For more information about setting-up effective Remote Admissions at your school, read “Immediate Steps For Virtual Admissions.”

For a more in-depth conversation on this matter, please call Tom King or Sterling Simpson at Enrollment Resources at 250-391-9494.

Subscribe to our free Training Library to stream this podcast

Please register to access podcasts.
Christie Burns

Podcast #50: Strategies To Get The Regulators Off Your Back

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Enrollment Management Round Table with Enrollment Resources - Strategies To Get The Regulators Off Your Back

Our presenters in this episode are Gregg Meiklejohn, Shane Sparks, Tom King of Enrollment Resources, and JP Smith, President of Celsius Marketing | Interactive. The panel explores one interesting strategy that will get the various regulators off your back and have employers wanting to hire your grads. The question you must always ask is, “How can I get my School to world-class like Tesla is to cars and Apple is to smartphones?

Takeaways include:

  • Why, as EDU leaders, we must continuously stay in the question, “How do I make my School world-class” like Tesla is to electric cars or Apple is to smartphones?
  • Some key operational elements that will help your School become world-class.
  • Is a world-class EDU “product” simply teachers and curriculum, or is there so much more? Listen to this debate.
  • As you move toward becoming a world-class school, how do you avoid back-sliding?

Transcript available here.

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Christie Burns

Podcast #48: How To Optimize Enrollment Revenue With Lean Management

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In this episode, Gregg, Shane and Tom show you how to use Lean Management to grow your school while on a fixed budget. 

Listen to episode #48 of The Enrollment Management Round Table Podcast to learn how to use (and develop your own) no- and low-cost best practices inspired by seemingly unrelated industries like…

  • House renovations
  • Manufacturing
  • Radio
  • Clinical psychology
  • Car dealerships and the automotive industry
  • Magazines
  • Lab testing
  • Direct mail
  • Newspapers

This podcast is ideal for schools on a fixed budget that also needs to grow!

Transcript available here.

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Christie Burns

Podcast #47: Test Your Way Into Impressive Conversion Breakthroughs In Your Enrollment Management Process

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Did you know that there are 200+ potential engagement points within your school’s enrollment management process?

  • Your website
  • Your phone messaging
  • Your sales letters
  • Your admission procedures…

Just to name a few.

Listen to episode #47 of The Enrollment Management Round Table Podcast to learn…

  • Small process improvements that you can use immediately to improve revenues within your school without having to buy advertising or hire people
  • The one test that will immediately improve and heighten the persuasion of all your headlines, sales propositions and other messaging
  • How to capture the benefits of lean management at your school

Take the first steps toward small changes that will have a substantial and lasting impact at your school.

Transcript available here.

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Christie Burns

Podcast #45: The Anatomy Of A Rockstar DOA

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The role of an Admissions Director is not to grow sales, but to grow their people! Click play now to learn the 10 essential things every DOA needs to successfully build a dynamic Admissions team while also driving revenue and team development. Read more

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