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[Podcast] Test Your Way Into Impressive Conversion Breakthroughs In Your Enrollment Management Process

Enrollment Management Round Table logo

Did you know that there are 200+ potential engagement points within your school’s enrollment management process?

  • Your website
  • Your phone messaging
  • Your sales letters
  • Your admission procedures…

Just to name a few.

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[Transcript] Test your way into impressive conversion breakthroughs in your enrollment management process

Enrollment Management Round Table with Enrollment Resources TranscriptThis is the full transcript of Podcast #47 “How to Test your way into impressive conversion breakthroughs in your enrollment management process” hosted by Gregg Meiklejohn, Shane Sparks, and Tom King.

Listen to it on demand here.

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Job Security Through a Culture of Testing

This article was originally published in Career Education Review on February 13, 2019.


We gave a talk at a conference recently. We began by asking a question to the audience:

Imagine you are running a marketing department (most in the room were) and you’re only allowed to be excellent at one skill set – and mediocre at the rest – to help you meet your objectives. Which of the following would you choose, and why?

  • Extraordinary design skills
  • Tremendous copywriting or persuasive communication skills
  • Permission to split test ideas without fear of failure
  • Excellent brand-building social media campaigns
  • Effective media buying and the ability to find pools of interest

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Reach Within Grasp

Reach Within Grasp - Enrollment Resources

Photo by Markus Spiske on Unsplash

We have a management philosophy that my business colleague, Gregg, came up with called “Reach within Grasp.” It means we ask ourselves: “If we take on a project, can we finish it?” This may seem like an obvious question, but I’m frequently surprised by how many projects get started, by myself or by clients, that can’t reasonably be finished.

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How 1% Improvements Can Translate Into Millions Of Dollars

Enrollment Resources illustrates how little effort it actually takes to be more successful than your competition

Original Photo by Patrick Perkins on Unsplash

I have a story about ‘1%’ and how it can be the difference between mediocrity and excellence for a school.

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[Podcast] The Anatomy Of A Rockstar DOA

Enrollment Management Round Table with Enrollment ResourcesThe role of an Admissions Director is not to grow sales, but to grow their people! Click play now to learn the 10 essential things every DOA needs to successfully build a dynamic Admissions team while also driving revenue and team development. Read more

Beware the Pettiness of Marketing Agencies

The pettiness of marketing agencies

Photo by Kev Seto on Unsplash

One of my staff just spent the weekend rebuilding a new clients’ AdWords campaign that was “mysteriously” deleted without notice or cause.

What happened?

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Events

Conversion Breakthrough Boot Camps At CECU

We are excited to be co-hosting our popular Marketing and Admissions boot camps on June 2nd in conjunction with the 2019 CECU Annual Convention.

What: Conversion Breakthroughs for Admissions Teams and Conversion Breakthroughs for Marketing Teams
Where: The Hyatt Regency in New Orleans, LA
When: June 2nd from 1 p.m. to 4 p.m.
Cost: Free!

Entry is free for both CECU Annual Convention registrants AND non-registrants. That’s right — get yourself to our New Orleans classroom for either the Conversion Breakthroughs for Admissions Teams or Conversion Breakthroughs for Marketing Teams.

Conversion Breakthroughs for Admissions Teams

Facilitators: Tom King and Scott Spitolnick of Enrollment Resources Inc

Facilitators Tom and Scott will show participants how small tweaks to the Admissions process can create significant lifts in new enrollments, improving enrollment metrics and revenue along the way.

The sessions are fully interactive with participants working together, asking questions and, if need be, challenging information presented by our facilitators. You’ll have fun, make some friends and learn tons.

Here’s what you can expect:

  • How Admissions Advisers can add tremendous value for prospective students.
  • Appointment Setting optimization tactics revealed: Convert more leads to appointments immediately after the conference (like, NOW) and have fun doing so.
  • The perfect Interview and Tour: Create a bulletproof process to convert Interviews to Enrollments. Expect lots of sharing of ideas in this robust and rowdy session.
  • The DOA Little Black Book: Hey there DOAs — Here are some breakthroughs in managing and coaching your Admissions team that you can put to work right after the conference.

Post-boot camp bonus: Bring your current Admissions scripts and talking points with you, and Tom King will give you on-the-fly-suggestions after boot camp.

Register Now!

Conversion Breakthroughs for Marketing Teams

Facilitators: Sterling Simpson and Gregg Meiklejohn of Enrollment Resources Inc

Demand Marketing operates on a razor-thin performance margin. In EDU Marketing, all the spoils go to those who outperform their opponents by as little as 1%.

In this Marketing boot camp, Facilitators Sterling and Gregg will teach you how to tweak your inquiry generation efforts without having to throw money at the challenge. Being in front by 1% does not require resources as much as it requires patience and discipline as you dedicate to a culture of split testing.

You will leave with a laundry list of best practices related to testing colors, photos, words, and turns of phrase. (It’s incredible how a tiny tweak to a landing page can create significant benefits!)

The sessions are fully interactive with participants working together, asking questions and, if need be, challenging information presented by our facilitators. You’ll have fun, make some friends and learn tons.

Here’s what you can expect:

  • 20 Reasons your School is Great: A primer [Brainstorm Session]
  • How top performing schools develop conversion rich websites – Can you improve organic inquiries by 30% by just moving around a few words? Let’s find out. Try these 13 split tests for yourself immediately after the conference.
  • How to write top-shelf direct response ad copy. Learn tricks and formulas used by big-shot copywriters. Use what you’ve learned immediately after the conference.
  • A primer on the ROI of Google, Facebook, Instagram and Pinterest, and what appears to be around the corner.

At the end of the boot camp, Sterling will take some time to review your websites and give you a few specific tips to take away.

Register today for your preferred track and be prepared to learn!

Podcast

Podcast #47: Test Your Way Into Impressive Conversion Breakthroughs In Your Enrollment Management Process

Did you know that there are 200+ potential engagement points within your school’s enrollment management process?

  • Your website
  • Your phone messaging
  • Your sales letters
  • Your admission procedures…

Just to name a few.

Listen to episode #47 of The Enrollment Management Round Table Podcast to learn…

  • Small process improvements that you can use immediately to improve revenues within your school without having to buy advertising or hire people
  • The one test that will immediately improve and heighten the persuasion of all your headlines, sales propositions and other messaging
  • How to capture the benefits of lean management at your school

Take the first steps toward small changes that will have a substantial and lasting impact at your school.

Transcript available here.

Podcast #45: The Anatomy Of A Rockstar DOA

The role of an Admissions Director is not to grow sales, but to grow their people! Click play now to learn the 10 essential things every DOA needs to successfully build a dynamic Admissions team while also driving revenue and team development. Read more

Podcast #43: Lost Revenue Finder Live

We have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself.

We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live. Join Shane Sparks and Gregg Meiklejohn as they show a few brave volunteers how tiny tweaks to their Enrollment Management process can potentially recoup them millions of dollars in revenue. Read more

Podcast #41: 24 Tips on How to Create a World-Class Enrollment Process – Part 5

The final part of our “24 Tips on How to Create a World-Class Enrollment Process” series drills into how to get the most from your Enrollment Retention and Career Services efforts. Retain your students, provide them value, and make sure you give them the best opportunity for career placement with these best-practice tips, including:

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Podcast #40: 24 Tips on How to Create a World-Class Enrollment Process – Part 4

The fourth instalment of “24 Tips on How to Create a World-Class Enrollment Process” focuses on the Interview to Start Ratio. Our panelists jump into how your school can optimize your interview-to-sit ratio in an ethical way. Listen for thought-starters like these:

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Podcast #39: 24 Tips on How to Create a World-Class Enrollment Process – Part 3

Part three of “24 Tips on How to Create a World-Class Enrollment Process” explores how to build a culture that obsesses about a positive first impression. Our panelists provide valuable, actionable tips that will help your school create a great first impression. Here’s a peek:

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Podcast #38: 24 Tips on How to Create a World-Class Enrollment Process – Part 2

In part two of “24 Tips on How to Create a World-Class Enrollment Process”, our panelists dive into the details of how to generate leads by capturing interest and creating buzz. It all begins with attracting those quality students that will find their fit with your school’s program. Doing so stems from thought-starters like these:

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