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How To Optimize Enrollment Revenue With Lean Management

How To Optimize Enrollment Revenue With Lean Management from Enrollment ResourcesYou are most likely aware of the operational discipline known as Lean Management. It’s fascinating stuff, especially if you work within the Enrollment Management space. After this quick history lesson, you’ll see why.

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[Podcast] Test Your Way Into Impressive Conversion Breakthroughs In Your Enrollment Management Process

Enrollment Management Round Table logo

Did you know that there are 200+ potential engagement points within your school’s enrollment management process?

  • Your website
  • Your phone messaging
  • Your sales letters
  • Your admission procedures…

Just to name a few.

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[Transcript] Test your way into impressive conversion breakthroughs in your enrollment management process

Enrollment Management Round Table with Enrollment Resources TranscriptThis is the full transcript of Podcast #47 “How to Test your way into impressive conversion breakthroughs in your enrollment management process” hosted by Gregg Meiklejohn, Shane Sparks, and Tom King.

Listen to it on demand here.

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Job Security Through a Culture of Testing

This article was originally published in Career Education Review on February 13, 2019.


We gave a talk at a conference recently. We began by asking a question to the audience:

Imagine you are running a marketing department (most in the room were) and you’re only allowed to be excellent at one skill set – and mediocre at the rest – to help you meet your objectives. Which of the following would you choose, and why?

  • Extraordinary design skills
  • Tremendous copywriting or persuasive communication skills
  • Permission to split test ideas without fear of failure
  • Excellent brand-building social media campaigns
  • Effective media buying and the ability to find pools of interest

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Reach Within Grasp

Reach Within Grasp - Enrollment Resources

Photo by Markus Spiske on Unsplash

We have a management philosophy that my business colleague, Gregg, came up with called “Reach within Grasp.” It means we ask ourselves: “If we take on a project, can we finish it?” This may seem like an obvious question, but I’m frequently surprised by how many projects get started, by myself or by clients, that can’t reasonably be finished.

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How 1% Improvements Can Translate Into Millions Of Dollars

Enrollment Resources illustrates how little effort it actually takes to be more successful than your competition

Original Photo by Patrick Perkins on Unsplash

I have a story about ‘1%’ and how it can be the difference between mediocrity and excellence for a school.

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[Podcast] The Anatomy Of A Rockstar DOA

Enrollment Management Round Table with Enrollment ResourcesThe role of an Admissions Director is not to grow sales, but to grow their people! Click play now to learn the 10 essential things every DOA needs to successfully build a dynamic Admissions team while also driving revenue and team development. Read more

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Podcast

Podcast #47: Test Your Way Into Impressive Conversion Breakthroughs In Your Enrollment Management Process

Did you know that there are 200+ potential engagement points within your school’s enrollment management process?

  • Your website
  • Your phone messaging
  • Your sales letters
  • Your admission procedures…

Just to name a few.

Listen to episode #47 of The Enrollment Management Round Table Podcast to learn…

  • Small process improvements that you can use immediately to improve revenues within your school without having to buy advertising or hire people
  • The one test that will immediately improve and heighten the persuasion of all your headlines, sales propositions and other messaging
  • How to capture the benefits of lean management at your school

Take the first steps toward small changes that will have a substantial and lasting impact at your school.

Transcript available here.

Podcast #45: The Anatomy Of A Rockstar DOA

The role of an Admissions Director is not to grow sales, but to grow their people! Click play now to learn the 10 essential things every DOA needs to successfully build a dynamic Admissions team while also driving revenue and team development. Read more

Podcast #43: Lost Revenue Finder Live

We have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself.

We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live. Join Shane Sparks and Gregg Meiklejohn as they show a few brave volunteers how tiny tweaks to their Enrollment Management process can potentially recoup them millions of dollars in revenue. Read more

Podcast #41: 24 Tips on How to Create a World-Class Enrollment Process – Part 5

The final part of our “24 Tips on How to Create a World-Class Enrollment Process” series drills into how to get the most from your Enrollment Retention and Career Services efforts. Retain your students, provide them value, and make sure you give them the best opportunity for career placement with these best-practice tips, including:

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Podcast #40: 24 Tips on How to Create a World-Class Enrollment Process – Part 4

The fourth instalment of “24 Tips on How to Create a World-Class Enrollment Process” focuses on the Interview to Start Ratio. Our panelists jump into how your school can optimize your interview-to-sit ratio in an ethical way. Listen for thought-starters like these:

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Podcast #39: 24 Tips on How to Create a World-Class Enrollment Process – Part 3

Part three of “24 Tips on How to Create a World-Class Enrollment Process” explores how to build a culture that obsesses about a positive first impression. Our panelists provide valuable, actionable tips that will help your school create a great first impression. Here’s a peek:

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Podcast #38: 24 Tips on How to Create a World-Class Enrollment Process – Part 2

In part two of “24 Tips on How to Create a World-Class Enrollment Process”, our panelists dive into the details of how to generate leads by capturing interest and creating buzz. It all begins with attracting those quality students that will find their fit with your school’s program. Doing so stems from thought-starters like these:

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