Posts

Tweaking Tiny Processes in Your Enrollment Management Funnel

In this video, Gregg Meiklejohn and Sterling Simpson will demonstrate how tweaking a couple tiny processes in your Enrollment Management Funnel can make significant improvements to your school’s bottom line. They will take you through how our fictional “Gregg’s Beauty School” tweaked a couple of tiny processes and blew results out of the water.

See:

  • How improving the internet contact rate by 5% can improve the Enrollment Revenue of a small Cosmetology School by $53,000 a month.
  • How improving the ‘Show Rate” by 5% can increase monthly revenue by $41,000 a month
  • And much more…

Watch this walkthrough, then go press the link and run some scenario planning for yourself!

To do your own Lost Revenue Finder click here!

AI-generated transcript here

Are You Ready For A Strong January?

Are you ready to support your high-intent Explorers in January? - A post from Enrollment Resources

Typically this time of year, schools would start to see declines in leads through paid search advertising and inquiries from prospective students through their website as folks get busy preparing for the holidays.

But, as we have all witnessed, 2020 has been anything but typical.

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The Enrollment Builder Best-Practice Virtual Conference

The Enrollment Builder Best-Practice Virtual ConferenceWe’re wrapping this year up with what we think will be the most useful and comprehensive Enrollment Management conference you’ve ever attended.

What: The Enrollment Builder Best-Practice Virtual Conference
When: December 15th from from 10 am to 1:30 pm PST
Cost: Free
Register Here

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Enrollment Resources Earns A+ BBB Rating

Enrollment Resources Earns A+ Better Business Bureau (BBB) Rating

Higher Education Marketer Is Recognized For Ethical Business Practices

VICTORIA, British Columbia – Sept. 25, 2020

Enrollment Resources is proud to announce that they have achieved an A+ rating with the Better Business Bureau (BBB). An A+ rating shows that the BBB is highly confident that Enrollment Resources consistently treats their customers in a fair and honest manner, is transparent in their business practices and engages in truthful marketing and advertising.

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[Podcast] Where Marketing Meets Admissions

Enrollment Management Round Table with Enrollment ResourcesIn this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices.

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[Transcript] Where Marketing Meets Admissions

Enrollment Management Round Table with Enrollment Resources Transcript

This is the full transcript of Podcast #51: Where Marketing Meets Admissions. Click here to listen to it on demand. 

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Immediate Steps To Set Up For Virtual Admissions

Immediate Steps To Set Up For Virtual Admissions - Enrollment Resources

Photo by Manny Pantoja on Unsplash

This is a version of the white paper published through Career Education Review, and is a deeper look into the information presented by Tom King and Gregg Meiklejohn in the March 19th podcast ‘Organize A Quality Remote Admissions Program Quickly’. We hope this information helps.

As many schools rapidly shift to online operations in the wake of the COVID-19 crisis, Admissions teams are struggling to be effective when in-person interviews are not possible. Adopting a Virtual Admissions Best Practice process is, in our opinion, crucial in avoiding lulls in enrollment over the next few months. Virtual Admissions will mitigate the current disruption and also become the new normal when the dust settles.

Most schools were not prepared for this abrupt disruption in business processes. Your school doesn’t have to face this alone. There are many associations and businesses dedicated to making sure your school comes out the other side of this situation and is prepared for the demand waiting there.

Social distancing means many people are staying home, and while there, plenty of them will be thinking about their uncertain futures. For some, this will involve searching for new careers, upgrading their skills, or continuing education they paused in a better job market. Establishing effective Virtual Admissions processes now will help you to be there to support them. Let’s take a look at how we can help these new “Explorers” choose to upgrade their skills through your school. Read more

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Podcast

Podcast: The ROI Of Split Testing

Enrollment Management Round Table with Enrollment Resources

In this episode of the Enrollment Management Round Table, Gregg Meiklejohn and Tom King discuss how your school can capture the benefits of split testing. Learn how to test your way into impressive conversion breakthroughs in your enrollment management process and start enjoying the ROI of split testing at your school! 

Read the transcript here. 

Subscribe to our free Training Library to stream this podcast.

Podcast #52: How To Set Up Effective Remote Admissions Fast

Enrollment Management Round Table with Enrollment Resources

Learn how to organize a quality Remote Admissions Program for your school — and get it off the ground immediately and effectively — in this edited recording of our popular April webinar.

Read the transcript here.

Subscribe to our free Training Library to stream this podcast.

Podcast #51: Where Marketing Meets Admissions

Enrollment Management Round Table with Enrollment Resources

In this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices.

Listen now to learn how using practical fixes for this common problem can also increase your lead to start ratio and enrollment rates!

Read the transcript here.

Subscribe to our free Training Library to stream this podcast.

Podcast: Organize A Quality Remote Admissions Program Quickly

Enrollment Management Round Table with Enrollment Resources - Organize A Quality Remote Admissions Program Quickly

In this podcast, Tom King and Gregg Meiklejohn of Enrollment Resources give an overview of the pieces needed to organize a quality Remote Admissions program quickly.

For more information about setting-up effective Remote Admissions at your school, read “Immediate Steps For Virtual Admissions.

For a more in-depth conversation on this matter, please call Tom King or Sterling Simpson at Enrollment Resources at 250-391-9494.

Subscribe to our free Training Library to stream this podcast

Podcast #50: Strategies To Get The Regulators Off Your Back

Enrollment Management Round Table with Enrollment Resources - Strategies To Get The Regulators Off Your Back

Our presenters in this episode are Gregg Meiklejohn, Shane Sparks, Tom King of Enrollment Resources, and JP Smith, President of Celsius Marketing | Interactive. The panel explores one interesting strategy that will get the various regulators off your back and have employers wanting to hire your grads. The question you must always ask is, “How can I get my School to world-class like Tesla is to cars and Apple is to smartphones?

Takeaways include:

  • Why, as EDU leaders, we must continuously stay in the question, “How do I make my School world-class” like Tesla is to electric cars or Apple is to smartphones?
  • Some key operational elements that will help your School become world-class.
  • Is a world-class EDU “product” simply teachers and curriculum, or is there so much more? Listen to this debate.
  • As you move toward becoming a world-class school, how do you avoid back-sliding?

Transcript available here.

Podcast #48: How To Optimize Enrollment Revenue With Lean Management

In this episode, Gregg, Shane and Tom show you how to use Lean Management to grow your school while on a fixed budget. 

Listen to episode #48 of The Enrollment Management Round Table Podcast to learn how to use (and develop your own) no- and low-cost best practices inspired by seemingly unrelated industries like…

  • House renovations
  • Manufacturing
  • Radio
  • Clinical psychology
  • Car dealerships and the automotive industry
  • Magazines
  • Lab testing
  • Direct mail
  • Newspapers

This podcast is ideal for schools on a fixed budget that also needs to grow!

Transcript available here.

Podcast #47: Test Your Way Into Impressive Conversion Breakthroughs In Your Enrollment Management Process

Did you know that there are 200+ potential engagement points within your school’s enrollment management process?

  • Your website
  • Your phone messaging
  • Your sales letters
  • Your admission procedures…

Just to name a few.

Listen to episode #47 of The Enrollment Management Round Table Podcast to learn…

  • Small process improvements that you can use immediately to improve revenues within your school without having to buy advertising or hire people
  • The one test that will immediately improve and heighten the persuasion of all your headlines, sales propositions and other messaging
  • How to capture the benefits of lean management at your school

Take the first steps toward small changes that will have a substantial and lasting impact at your school.

Transcript available here.