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Scott Spitolnick joins Enrollment Resources as VP, Admissions Systems

Scott SpitolnickEnrollment Resources is pleased to announce that Scott Spitolnick has joined our team effective immediately. Scott has over 30 years’ experience in Career Education Enrollment Management. Working successfully in several roles on the school and vendor side, Scott has managed lead generation campaigns, PR/branding campaigns, call centers, as well as both strategic and tactical admissions management. Enrollment Resources’ mission statement is to simply “pursue the truth.” Scott also holds the same core values.

In his role as VP, Admissions Systems, Scott will be working with Career Schools to adopt our Virtual Adviser Suite of Software. Virtual Adviser, when put to use, significantly increases revenues for Career Schools without them having to buy advertising, hire staff or engage with sales trainers.  Read more

Release: 2014 CAPPS Allied Member of the Year Award

ER 2014 CAPPS Allied Member of the Year croppedEnrollment Resources is thrilled to received the award for the 2014 Allied Member of the Year by the California Association of Private Post-Secondary Schools (CAPPS) this month.

The proprietary school leaders at CAPPS work to “do well by doing good” – turning profit while helping people get a leg up in life.  We feel this is an honourable path and we are very proud to be a part of this wonderful sector.

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Video: Shane Sparks on Testing Your Way to the Truth

Check out this short (4:25 minute) video of Shane Sparks sharing some pearls of marketing wisdom at the 11th Annual Pacific Institute’s Best Practices and Business Conference in April 2014.

Shane discusses how fundamental your product offering is and the consequences of giving marketing to 3rd parties. Marketing is about “testing your way to the truth”, Shane shows some neat examples of split testing, including a 20% improvement conversion rate just by changing the color of a button on a call-to-action form.

Beware of Gumbys Operating as “Experts”

We received a note the other day from our good friend and mentor, Robert Prendergast. It was in response to a post I wrote titled: “The Agency Now Owns My Business. What!?!” (Read it here.)

If you don’t know Robert, he’s possibly the most informed person I’ve EVER met on the career school business and Chairman of a school chain. He’s bought and sold a number of schools.

Robert wrote:

“For an update next week you should send out ‘what this means when you want to sell your college’ – as this is the kind of thing that really screws up deals. I know this from experience, and it is a huge surprise to the owners when the deal dies right before his eyes. Read more