How Google is Driving Up Adwords Lead Costs

This is important if you use Google Adwords…

Over the past 6-12 months or so, we’ve seen Adwords lead costs continue to rise, despite several major advertisers (such as Corinthian) leaving the market.

It didn’t make sense. With less competition, why were bid cost, and as a consequence cost-per-lead, continuing to rise?

We believe we’ve cracked the code on why, and it’s Google. Specifically two things they’ve done. Read more

How the Lead Generation Industry is Putting the Career College Sector Out of Business

I recently heard the most egregious example of lead fraud in my life from a client in DC. One of his admissions rep called on a prospect who, in a fit of anger, let him know that the day prior he’d been on the phone to refinance a loan, and that the operator had asked if he’d ever thought about going back to school. The next day he received 30 phone calls from schools.

That’s what now constitutes a “lead” in the edu space. God help you.

Read more