This is important if you use Google Adwords…
Over the past 6-12 months or so, we’ve seen Adwords lead costs continue to rise, despite several major advertisers (such as Corinthian) leaving the market.
It didn’t make sense. With less competition, why were bid cost, and as a consequence cost-per-lead, continuing to rise?
We believe we’ve cracked the code on why, and it’s Google. Specifically two things they’ve done. Read more