Factor Demographics into Your Planning

August 16, 2016/in Enrollment Tips, ER Announcements & News, ER Industry News, Management & Leadership /by Gregg Meiklejohn

City College enrollment levels dropped 26%, school critics were miffed, citing San Francisco’s population increase. The critics don’t understand Demographics.

Millennials (19-35 years old) are the traditional Community College target and a huge cohort. Gen Z (<19 years old) are about 2/3 the size of millennials. Point being is this: Community Colleges historically go after the <19-year-old market.

No wonder enrollment numbers are falling at Community Colleges.

Tip:

Factor Demographics into all of your planning.

Marketing now controls two-thirds of the admissions process

August 3, 2016/in Enrollment Tips, Management & Leadership, Marketing Communications, Marketing CRO (Conversion Rate Optimization), Marketing Management, Marketing Strategy /by Gregg Meiklejohn

Today, prospective students do most of their research about their EDU buying decision away from the school. When an Admissions Advisor connects with a student, they are about 2/3 along the buying funnel.

Enrollment Management Tip:

Focus your copywriter/ad agency to up their game. Promotional material should answer only one question: “Why should someone put their life in your hands?”

Is Your Marketing Information Selfish or Empathetic?

July 27, 2016/in Enrollment Tips, Management & Leadership, Marketing Communications, Marketing CRO (Conversion Rate Optimization), Marketing Management, Marketing Nurture Campaigns, Marketing on the Internet, Marketing SEO, Marketing Social Media, Marketing Strategy, Marketing Traditional Media /by Gregg Meiklejohn

Is your promotional information written in selfish ‘feature language’? Consumers are like selfish six-year-old kids and hate reading other people’s selfish language. It’s all about what’s in it for the consumer when parting with their dollars.

Tip:

Write in benefit language, become an empathetic organization.

New Study: Increased Pressure on Higher Ed Admissions Teams

January 14, 2015/in ER Announcements & News /by Gregg Meiklejohn

Non-profits and for-profits actively compete for qualified students, but inadequate admissions processes still undermine enrollment efforts.

LOS ANGELES, Jan. 14, 2015 /PRNewswire/ — Velocify, the market leader in cloud-based intelligent enrollment management software, and Enrollment Resources, today published the results of a two-part secret shopper study on responsiveness to student inquiries called, “Comparing Inquiry Response Strategies at Non-Profit and For-Profit Higher Education Institutions.” The study revealed some surprising findings; most notably that non-profit higher education institutions outperform their for-profit counterparts on some key inquiry response benchmarks. However, both non-profit and for-profit schools underperformed on other important factors, thereby frustrating prospective students and limiting their enrollment potential.

Posts

Tip:

Enrollment Management Tip:

Tip:

Enrollment Resources