Posts

Gregg Meiklejohn

Factor Demographics into Your Planning

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City College enrollment levels dropped 26%, school critics were miffed, citing San Francisco’s population increase. The critics don’t understand Demographics.

Millennials (19-35 years old) are the traditional Community College target and a huge cohort. Gen Z (<19 years old) are about 2/3 the size of millennials. Point being is this: Community Colleges historically go after the <19-year-old market.

No wonder enrollment numbers are falling at Community Colleges.

Tip:

Factor Demographics into all of your planning.

Gregg Meiklejohn

Marketing now controls two-thirds of the admissions process

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Female student at computerToday, prospective students do most of their research about their EDU buying decision away from the school. When an Admissions Advisor connects with a student, they are about 2/3 along the buying funnel.

Enrollment Management Tip:

Focus your copywriter/ad agency to up their game. Promotional material should answer only one question: “Why should someone put their life in your hands?”

Gregg Meiklejohn

Is Your Marketing Information Selfish or Empathetic?

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Is your marketing information selfish or empathetic?

Is your promotional information written in selfish ‘feature language’? Consumers are like selfish six-year-old kids and hate reading other people’s selfish language. It’s all about what’s in it for the consumer when parting with their dollars.

Tip:

Write in benefit language, become an empathetic organization.

Gregg Meiklejohn

New Study: Increased Pressure on Higher Ed Admissions Teams

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Non-profits and for-profits actively compete for qualified students, but inadequate admissions processes still undermine enrollment efforts.Velocify Survey

LOS ANGELES, Jan. 14, 2015 /PRNewswire/ — Velocify, the market leader in cloud-based intelligent enrollment management software, and Enrollment Resources, today published the results of a two-part secret shopper study on responsiveness to student inquiries called, “Comparing Inquiry Response Strategies at Non-Profit and For-Profit Higher Education Institutions.” The study revealed some surprising findings; most notably that non-profit higher education institutions outperform their for-profit counterparts on some key inquiry response benchmarks. However, both non-profit and for-profit schools underperformed on other important factors, thereby frustrating prospective students and limiting their enrollment potential.

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