Photo by Paweł Czerwiński on Unsplash
When training for a sport or physical endeavor, the best personal trainers direct their client’s focus to one key thing — their core strength — to ensure they have a strong and stable base. Before investing effort and time in the legs, arms, and chest, etc., the trainer creates strength, stability, and power in the body’s core first. When the body’s core is strong, the other parts cruise along for the ride.
Takeaways include:
So why are so many schools shuffling through the same stale enrollment management processes as their competition? Simply because it’s “how things have always been done”?
16 years ago, co-founders Shane Sparks and Gregg Meiklejohn committed to creating and nurturing a culture of innovation at Enrollment Resources. The benefits have been — and continue to be — boundless.
Nasim Taleb has written an interesting book called Antifragile. Taleb talks about how, through embracing risk, nature has a way of applying stress to that risk. This, in turn, allows an entity to either fail or succeed under that stress and pressure. The stress related to embracing risk is what makes our society strong; as an illustration, did you know a regularly-stressed femur actually becomes stronger over time? In fact, they are known to become even stronger than concrete.
Some businesses–or people–thrive when there is upheaval by embracing uncertainty and benefiting from it. These folks are known as antifragile. Others who crave the status quo and safety try to control uncertainty rather than embrace it. These are the risk-adverse folks who, according to Taleb, ride the backs of those who strengthen themselves through embracing risk. They are fragile. As an entrepreneur, I’d characterize these types of people as a waste of space. Read more
With an increasingly strict regulatory environment, evolving consumer expectation and rapidly changing student demographic, it’s no secret that today’s post-secondary education faces challenges. Many school react to declining numbers by throwing money at the problem – i.e. more marketing will mean better recruiting.
Gregg, Shane and Martin challenge that idea, and propose alternative solutions. During the webinar, presenters reveal the statistics-based enrollment techniques used by successful for-profit schools that you can use to improve your admissions efficiency.
Check out Podcast #22: “Better Recruiting To Save Your School” to learn helpful education marketing strategies. With 1 click you’ll have access to over 30 podcasts featuring industry insiders sharing their wisdom to you – for free!
It’s shocking how little effort it actually takes to be more successful than your competition. In this episode, Gregg, Shane, and Tom of Enrollment Resources are joined by special guest Brian Willett to show you how your school can catapult over your rivals through strategic and compounding one percent improvements!
Takeaways include:
Take the first steps toward small changes that will have a substantial and lasting impact at your school. Listen now!
Transcript available here.
An innovative school has a lasting and defendable competitive advantage.
So why are so many schools shuffling through the same stale enrollment management processes as their competition? Simply because it’s “how things have always been done”?
16 years ago, co-founders Shane Sparks and Gregg Meiklejohn committed to creating and nurturing a culture of innovation at Enrollment Resources. The benefits have been — and continue to be — boundless.
Listen to this episode to learn how, in practical terms, you can create a culture of innovation at your school from people who have done it themselves.
Enjoyed this series? Check out our upcoming webinars, boot camps, and speaking engagements on our our Events page!
On June 7th, 2012 Gregg Meiklejohn of Enrollment Resources moderated a Panel Discussion of Private Post-Secondary leaders to explore Disruptors in Higher Education and what top performing schools are doing to adapt.
Panelists on the call included:
The discussion covers topics like the general contraction of Government supported student loan funding, the elimination of incentive compensation for Admissions reps, attempts by governments to prop public education,online PPC marketing trends and more.