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[Podcast] How To Create A Culture of Innovation

Innovation is the best way to give your school a lasting and defendable competitive advantage. Yet most schools operate in largely the same manner as their competitors, preserving stale processes simply because “that’s how things have always been done.” Wouldn’t you rather your school be known as the Apple Computer or Tesla of your sector?

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Taking control or letting chaos rule?

To Embrace or Control Chaos: Big New Choice for Higher Education

Nasim Taleb has written an interesting book called Antifragile. Taleb talks about how, through embracing risk, nature has a way of applying stress to that risk. This, in turn, allows an entity to either fail or succeed under that stress and pressure. The stress related to embracing risk is what makes our society strong; as an illustration, did you know a regularly-stressed femur actually becomes stronger over time? In fact, they are known to become even stronger than concrete.

Some businesses–or people–thrive when there is upheaval by embracing uncertainty and benefiting from it. These folks are known as antifragile. Others who crave the status quo and safety try to control uncertainty rather than embrace it. These are the risk-adverse folks who, according to Taleb, ride the backs of those who strengthen themselves through embracing risk. They are fragile. As an entrepreneur, I’d characterize these types of people as a waste of space. Read more

[Podcast] Better Recruiting To Save Your School

With an increasingly strict regulatory environment, evolving consumer expectation and rapidly changing student demographic, it’s no secret that today’s post-secondary education faces challenges. Many school react to declining numbers by throwing money at the problem – i.e. more marketing will mean better recruiting.

Gregg, Shane and Martin challenge that idea, and propose alternative solutions. During the webinar, presenters reveal the statistics-based enrollment techniques used by successful for-profit schools that you can use to improve your admissions efficiency.

Check out Podcast #22: “Better Recruiting To Save Your School” to learn helpful education marketing strategies. With 1 click you’ll have access to over 30 podcasts featuring industry insiders sharing their wisdom to you – for free!

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Podcast

Podcast #42: How to Create a Culture Of Innovation

Innovation is the best way to give your school a lasting and defendable competitive advantage. Yet most schools operate in largely the same manner as their competitors, preserving stale processes simply because “that’s how things have always been done.” Wouldn’t you rather your school be known as the Apple Computer or Tesla of your sector?

Join Shane Sparks, Gregg Meiklejohn and Tom King of Enrollment Resources as they explore how you can create a culture of innovation at your school.

Podcast #7: Panel Discussion on Disruptors in Higher Education

On June 7th, 2012 Gregg Meiklejohn of Enrollment Resources moderated a Panel Discussion of Private Post-Secondary leaders to explore Disruptors in Higher Education and what top performing schools are doing to adapt.

Panelists on the call included:

  • Shane Sparks, Co-Founder Enrollment Resources
  • Martin Lind, Education Vertical Manager with Leads 360, Inc.
  • Ryan Busch, Publisher at Today’s Campus Magazine
  • Fred Carini, VP of Admissions & Marketing at Milan Institute

The discussion covers topics like the general contraction of Government supported student loan funding, the elimination of incentive compensation for Admissions reps, attempts by governments to prop public education,online PPC marketing trends and more.