Enrollment Resources is pleased to announce that Scott Spitolnick has joined our team effective immediately. Scott has over 30 years’ experience in Career Education Enrollment Management. Working successfully in several roles on the school and vendor side, Scott has managed lead generation campaigns, PR/branding campaigns, call centers, as well as both strategic and tactical admissions management. Enrollment Resources’ mission statement is to simply “pursue the truth.” Scott also holds the same core values.
In his role as VP, Admissions Systems, Scott will be working with Career Schools to adopt our Virtual Adviser Suite of Software. Virtual Adviser, when put to use, significantly increases revenues for Career Schools without them having to buy advertising, hire staff or engage with sales trainers. Read more
https://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.png00Jodie Gastelhttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngJodie Gastel2016-08-18 20:54:082017-05-01 14:56:51Scott Spitolnick joins Enrollment Resources as VP, Admissions Systems
Have you ever struggled with how to best recruit for Admissions roles? Two schools of thought debate whether it is better to hire from within your organization or recruit from another school. Inevitably, both have their benefits and downfalls.
We put this question out there to the top EDU related LinkedIn groups and received overwhelming responses from several knowledgeable EDU leaders. Opinions seem split down the middle, but there appears to be a common theme that good listening skills and a great nurturing attitude can often trump sales skills.
https://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.png00Gregg Meiklejohnhttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngGregg Meiklejohn2014-07-07 18:11:102019-02-25 10:12:23Admissions Reps: Is It Better to Hire From Within or Recruit from Another School?
Some of the Enrollment Resources crew at the VIATeC Awards
We are very proud to have been nominated and selected as a finalist for the Employer of the Year award at the 2014 VIATeC Technology Awards. These awards recognize accomplishments of local technology oriented businesses in the city of Victoria, BC.
Victoria is a wonderful city to live in and we have such a vibrant technology sector which has produced some truly amazing and innovative products/services. Many of our clients are outside of Victoria, throughout Canada, the United States and beyond; it was heartwarming to be recognized for our commitment to our employees by our own community here at home.
https://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.png00Shane Sparkshttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngShane Sparks2014-06-25 23:01:042014-11-26 17:46:46Release: Enrollment Resources VIATeC Employer of the Year Finalist
When I was a young boy I was in Cub Scouts, the precursor to Boy Scouts. One session we made homemade periscopes, manufactured from cardboard boxes and a couple small rectangular mirrors. The periscopes were painted inside and out in flat black paint. I was now in possession of a three foot long instrument of stealth. A flat black spying machine just like the sub commanders used in the movie Das Boot.
https://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.png00Gregg Meiklejohnhttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngGregg Meiklejohn2010-01-15 17:26:352018-08-24 12:57:41Would You Spy on Your Admissions Staff?
On June 7th, 2012 Gregg Meiklejohn of Enrollment Resources moderated a Panel Discussion of Private Post-Secondary leaders to explore Disruptors in Higher Education and what top performing schools are doing to adapt.
Panelists on the call included:
Shane Sparks, Co-Founder Enrollment Resources
Martin Lind, Education Vertical Manager with Leads 360, Inc.
Ryan Busch, Publisher at Today’s Campus Magazine
Fred Carini, VP of Admissions & Marketing at Milan Institute
The discussion covers topics like the general contraction of Government supported student loan funding, the elimination of incentive compensation for Admissions reps, attempts by governments to prop public education,online PPC marketing trends and more.
An online lead generation and qualification tool that helps prospective customers understand their personal strengths, explore their motivations and match with your school. It is delivered through a simple and fun online questionnaire that guides prospects to request a meeting with your sales team. The comprehensive Career Training Readiness Report generated by the pathway gives your sales teams deep insights about your prospects. In addition to creating high-quality leads, sales staff gain valuable information on each prospect’s perceived strengths, support network, perception of key features of your business, and much more.
Student Marketing Channel Assessment
This is a survey delivered to your enrolled students to determine their marketing habits. Learn marketing demographic and psychographic information including their content delivery preferences and habits (TV, internet, radio, etc.) to aid your school in determining marketing direction and opportunities.
Book A Tour Form
This is a key tool for capturing those highly interested website visitors who want more than just “Requesting Information”, they are ready for the next step… a virtual or in-person appointment. Use this tool to engage more appointments for your admissions team that will convert higher than your standard organic website leads.
Apply Now Form
Truth be told, this isn’t a true application, but is very useful for pulling out your highest intent website visitors (typically about 7% of inquiries). Use it to high-grade your top prospects and put these at the top of your contact list.
Website Inquiry Form
So much more than a typical “Request Info” form, our website form is a conversion powerhouse that has been tested and perfected with numerous clients. It features a number of subtle but important conversion magnets and “in-the-code” enhancements. Widely copied by competitors, they never capture the beauty and conversion-power of our original.
High School Recruitment Pathway
As young people near the end of high school they face an enormous amount of change and what to do after high school can become a looming question. This 2-part pathway starts with providing a lead gen interface for gathering leads from presentations, then helps high school students and parents to identify goals, articulate strengths and explore their options in a low-pressure survey. Utilizing a variety of question types including sliders, multiple choice and open-ended, the High School Recruitment Pathway allows students to feel empowered and gets parents involved.
Lead Recovery Pathway
Provides an entry point to re-engage old “stale” leads and a reason to reach out to those prospects who may have dropped off of the radar, but who are potentially still interested in going to school. Not only will you increase your ROI by re-engaging existing leads, you’ll also have the opportunity to potentially improve your admissions process by identifying possible barriers that may have held prospects back from initially enrolling.