Typically this time of year, schools would start to see declines in leads through paid search advertising and inquiries from prospective students through their website as folks get busy preparing for the holidays.
But, as we have all witnessed, 2020 has been anything but typical.
What: The Enrollment Builder Best-Practice Virtual Conference
When: December 15th from from 10 am to 1:30 pm PST
Cost: Free
Register Here
Our next Mastermind for ER Clients and Friends will be held on Tuesday, November 24th at 11 am PST / 2 pm EST. Join Tammy Miles, our Director of Paid Search Marketing, and me to explore YOUR landing pages for lessons in how to apply the latest in industry best practices.
Takeaways include:
The Mastermind for ER Clients and Friends is a chance to have your questions answered, share your success stories, and learn from others. Send any questions you have ahead of time to your ER Rep, and we will make sure to address them on the call.
If you are close to becoming even a small-purchase client, you can access this training series for free. Check your email for the login information or reach out to your ER Rep.
The Managing Partner of a four-campus Career College in British Columbia, Canada, wanted to increase the volume and quality of leads generated through digital advertising. This Case Study shows what happened with their first agency, then looks at the results after the Enrollment Resources Conversion Team took control.
Gregg Meiklejohn, Shane Sparks and Tom King will explore how you can easily achieve impressive conversion breakthroughs in your enrollment management process through testing.
You’ll learn:
There are 200+ potential engagement points within your enrollment management process: your website, phone messaging, sales letters, admission procedures, and student retention communication, to name a few.
Each one can be tested and improved through a process known as split testing. At Enrollment Resources, we believe split testing is the only tactic a school can use to increase revenues and protect operating budgets consistently.
Register today to learn how to capture the benefits of split testing for your school!
*** Read the companion article to this webinar, Job Security Through a Culture of Testing, to learn eight split tests you can implement immediately at your school to optimize revenues and profits, and in turn create conversion rate breakthroughs.
On December 19th at 11 am PST/2 pm EST, Jennifer Flood of National Compliance Group is joining the experts from Enrollment Resources for the final webinar of 2018!
Register today to learn how to write website and landing page copy that converts visitors to leads while meeting the compliance requirements for your schools’ regulators.
Tom King will lead a fun and interactive session that will change the way you view everything you do as a school (as well as personally). The session will explore conversion rate optimization (CRO) and school best-practices using A/B split testing.
Attendees will learn how:
If you aren’t split testing now, you definitely will be after this.
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