“35% Growth In Enrollments And Millions Saved In Advertising”
Would you say this about your current marketing partners? If not, we should talk.
Posts
Your School’s Core Strength
Photo by Paweł Czerwiński on Unsplash
When training for a sport or physical endeavor, the best personal trainers direct their client’s focus to one key thing — their core strength — to ensure they have a strong and stable base. Before investing effort and time in the legs, arms, and chest, etc., the trainer creates strength, stability, and power in the body’s core first. When the body’s core is strong, the other parts cruise along for the ride.
[Podcast] How 1% Improvements Can Translate Into Millions Of Dollars
It’s shocking how little effort it actually takes to be more successful than your competition. In this episode, Gregg, Shane, and Tom of Enrollment Resources are joined by special guest Brian Willett to show you how your school can catapult over your rivals through strategic and compounding one percent improvements!
Takeaways include:
- The unfortunate reason why second best is actually the first loser
- How to start making 1% improvements by rethinking the habits you take for granted
- The specific, easy and immediate ways your school can make 1% improvements to increase your conversion rates TODAY
[Transcript] How 1% Improvements Can Translate Into Millions Of Dollars
This is the full transcript of Podcast #46 “How 1% Improvements Can Translate Into Millions Of Dollars” hosted by Gregg Meiklejohn, Shane Sparks, Tom King and special guest Brian Willett.
The Hidden Motivations Of Your Prospective Students
Enrollment Resources recently compiled data from over 125,000 prospective students who had completed a detailed online survey delving into their goals, frustrations, motivations and current life/work situations. We call this the “Career Training Readiness Quiz” (powered by our Virtual Adviser software). It is designed to do two things: Engage prospective students on the school’s website to help generate additional leads – typically a 30 percent bump in website generated lead flow – and help the prospective student understand if they are a fit for vocational education. Roughly 2.2 percent of unique visitors to a typical school’s website will engage with this survey.
The sample represented about 90 school systems across the U.S. and Canada with a wide variety of programs, including both male- and female-dominated programs.
Our analysis of the results has uncovered fascinating insights into career education prospective students, including where they are in their buying process, their dominant personality styles and how to communicate with them effectively, and the number one motivating trigger driving their buying decisions. Read more
[Podcast] Enrollment During High Employment Conditions
Your pool of leads could be shrinking, and fast. According to the Bureau of Labor Statistics, United States unemployment was just 3.9% in April. If your marketing is focused on people looking for work, then you need to take another look at today’s education market.
In this episode, the Enrollment Resources Panel explores alternative ways to fill your Career School’s lead funnel when it seems like everyone already has a job. Click to listen to Enrollment During High Employment Conditions: How to adapt to today’s education market. Read more
[Case Study] Spa Tech Institute – Improve Lead Flow
How Enrollment Resources helped Spatech Institute improve lead flow
“If we were not already developed to the point where we had been in the lead generation when we started working together, I estimate we would have likely seen a 40-50% increase in the quantity of good leads coming in. Because we had already jump-started the process before beginning work with [ER] we’ve actually seen about a 10% increase – but that 10% in a degenerating market is a victory.“ – Kris Stecker, Owner, Spatech Institute
Spa Tech Institute is a four-campus chain based in Massachusetts and Maine. Owner Kris Stecker recognized there were issues within its enrollment process but struggled to articulate problems.
Podcast
Podcast #46: How 1% Improvements Can Translate Into Millions Of Dollars
It’s shocking how little effort it actually takes to be more successful than your competition. In this episode, Gregg, Shane, and Tom of Enrollment Resources are joined by special guest Brian Willett to show you how your school can catapult over your rivals through strategic and compounding one percent improvements!
Takeaways include:
- The unfortunate reason why second best is actually the first loser
- How to start making 1% improvements by rethinking the habits you take for granted
- The specific, easy and immediate ways your school can make 1% improvements to increase your conversion rates TODAY
Take the first steps toward small changes that will have a substantial and lasting impact at your school. Listen now!
Transcript available here.
Please register to access podcasts.
Podcast #44: Enrollment During High Employment Conditions
Your pool of leads could be shrinking, and fast. According to the Bureau of Labor Statistics, United States unemployment was just 3.9% in April. If your marketing is focused on people looking for work, then you need to take another look at today’s education market.
In this episode, the Enrollment Resources Panel explores alternative ways to fill your Career School’s lead funnel when it seems like everyone already has a job. Click to listen to Enrollment During High Employment Conditions: How to adapt to today’s education market. Read more
Please register to access podcasts.
