Posts

[Case Study] How This 4 Campus College Saved 43% On Their Lead Generation And Increased Inquiries By 109%

The Managing Partner of a four-campus Career College in British Columbia, Canada, wanted to increase the volume and quality of leads generated through digital advertising. This Case Study shows what happened with their first agency, then looks at the results after the Enrollment Resources Conversion Team took control.

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[Case Study] How A Colorado College Drastically Reduced Their Marketing Budgets And Grew Enrollment By 35%

The marketing budget of a multi-campus Colorado Technical College had grown over six figures invested into both traditional media and digital marketing channels. The Managing Directors wanted to increase inquiries and lead quality generated through their website and digital advertising and decrease their reliance on pay per lead providers. This Case Study shows what happened with their first agency, then looks at the results after Enrollment Resources Paid Search Team took control.

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Are You Choosing To Partner With Losers?

Are You Choosing To Partner With Losers? - From Enrollment Resources

Yesterday I got off the phone with a client. It was a good news call. We’ve cut his cost-per-lead by 43% and increased his lead flow by 106% since Enrollment Resources took over the management of his Google Ads campaign. He was very happy.

But what was interesting to me was the story he told me about how his partner had been reluctant to hire us in the first place, preferring to stay with their previous vendor. It was only after a year of lousy performance that his partner finally agreed, with the caveat that: “You’ll take the blame if this doesn’t work.”

He is looking pretty good now.

I understand that some companies over promise and under deliver to “win” business. We don’t — mostly because Gregg and I don’t like liars. We also know it’s a short-sighted business development strategy, and the truth always comes out anyway.

So, I get that people are cautious about change. I am too. But help me understand something:

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Your School’s Core Strength

Your School’s Core Strength, By Gregg Meiklejohn, co-founder of Enrollment Resources

Photo by Paweł Czerwiński on Unsplash

When training for a sport or physical endeavor, the best personal trainers direct their client’s focus to one key thing — their core strength — to ensure they have a strong and stable base. Before investing effort and time in the legs, arms, and chest, etc., the trainer creates strength, stability, and power in the body’s core first. When the body’s core is strong, the other parts cruise along for the ride.

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[Podcast] How 1% Improvements Can Translate Into Millions Of Dollars

Enrollment Management Round Table with Enrollment ResourcesIt’s shocking how little effort it actually takes to be more successful than your competition. In this episode, Gregg, Shane, and Tom of Enrollment Resources are joined by special guest Brian Willett to show you how your school can catapult over your rivals through strategic and compounding one percent improvements!

Takeaways include:

  • The unfortunate reason why second best is actually the first loser
  • How to start making 1% improvements by rethinking the habits you take for granted
  • The specific, easy and immediate ways your school can make 1% improvements to increase your conversion rates TODAY

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[Transcript] How 1% Improvements Can Translate Into Millions Of Dollars

Enrollment Management Round Table with Enrollment Resources TranscriptThis is the full transcript of Podcast #46 “How 1% Improvements Can Translate Into Millions Of Dollars” hosted by Gregg Meiklejohn, Shane Sparks, Tom King and special guest Brian Willett.

Listen to it on demand here.

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[Podcast] Enrollment During High Employment Conditions

Enrollment Management Round Table with Enrollment ResourcesYour pool of leads could be shrinking, and fast. According to the Bureau of Labor Statistics, United States unemployment was just 3.9% in April. If your marketing is focused on people looking for work, then you need to take another look at today’s education market.

In this episode, the Enrollment Resources Panel explores alternative ways to fill your Career School’s lead funnel when it seems like everyone already has a job. Click to listen to Enrollment During High Employment Conditions: How to adapt to today’s education market. Read more

Podcast

Podcast #46: How 1% Improvements Can Translate Into Millions Of Dollars

It’s shocking how little effort it actually takes to be more successful than your competition. In this episode, Gregg, Shane, and Tom of Enrollment Resources are joined by special guest Brian Willett to show you how your school can catapult over your rivals through strategic and compounding one percent improvements!

Takeaways include:

  • The unfortunate reason why second best is actually the first loser
  • How to start making 1% improvements by rethinking the habits you take for granted
  • The specific, easy and immediate ways your school can make 1% improvements to increase your conversion rates TODAY

Take the first steps toward small changes that will have a substantial and lasting impact at your school. Listen now!

Transcript available here.

Podcast #44: Enrollment During High Employment Conditions

Your pool of leads could be shrinking, and fast. According to the Bureau of Labor Statistics, United States unemployment was just 3.9% in April. If your marketing is focused on people looking for work, then you need to take another look at today’s education market.

In this episode, the Enrollment Resources Panel explores alternative ways to fill your Career School’s lead funnel when it seems like everyone already has a job. Click to listen to Enrollment During High Employment Conditions: How to adapt to today’s education market. Read more