Posts

Are You Choosing To Partner With Losers?

Are You Choosing To Partner With Losers? - From Enrollment Resources

Yesterday I got off the phone with a client. It was a good news call. We’ve cut his cost-per-lead by 43% and increased his lead flow by 106% since Enrollment Resources took over the management of his Google Ads campaign. He was very happy.

But what was interesting to me was the story he told me about how his partner had been reluctant to hire us in the first place, preferring to stay with their previous vendor. It was only after a year of lousy performance that his partner finally agreed, with the caveat that: “You’ll take the blame if this doesn’t work.”

He is looking pretty good now.

I understand that some companies over promise and under deliver to “win” business. We don’t — mostly because Gregg and I don’t like liars. We also know it’s a short-sighted business development strategy, and the truth always comes out anyway.

So, I get that people are cautious about change. I am too. But help me understand something:

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[Podcast] Lost Revenue Finder Live

Enrollment Management Round Table with Enrollment ResourcesWe have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself.

We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live.

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[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 5

Enrollment Management Round Table with Enrollment ResourcesThe final instalment of our “24 Tips on How to Create a World-Class Enrollment Process” series drills into how to get the most from your Enrollment Retention and Career Services efforts. Retain your students, provide them value, and make sure you give them the best opportunity for career placement with these best-practice tips…

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[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 1

Enrollment Management Round Table with Enrollment ResourcesIn this first episode of our World-Class Enrollment series, Shane Sparks, Gregg Meiklejohn and Tom King of Enrollment Resources and Velocify EDU leader Steve Davis introduce and give an overview of the seven habits needed to create a World-Class Enrollment Process:

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How the Lead Generation Industry is Putting the Career College Sector Out of Business

I recently heard the most egregious example of lead fraud in my life from a client in DC. One of his admissions rep called on a prospect who, in a fit of anger, let him know that the day prior he’d been on the phone to refinance a loan, and that the operator had asked if he’d ever thought about going back to school. The next day he received 30 phone calls from schools.

That’s what now constitutes a “lead” in the edu space. God help you.

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Best Practices for Website Lead Generation

When looking at a website page from a marketing perspective, it’s important to define the ONE action you want your prospects to do when visiting your page. This is a website lead generation best practice, especially in the education sector. When we give our prospective students too much choice, they become overwhelmed and often leave a site without taking any action at all.  You definitely don’t want that!

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[Audio & Notes] Online Lead Generation Conference Call

“Online Lead Generation Improvements that you can use”
An audio recording and notes as presented from our Conference Call
Presented on Sept 29th, 2011 by Gregg Meiklejohn and Shane Sparks of Enrollment Resources Inc.

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Events

Personal Marketing Huddle for ER Clients and Friends

Our next Personal Marketing Huddle for ER Clients and Friends will be held on Thursday, July 16, at 11 am PST / 2 pm EST.

Our conversation will focus on personally-developed leads, or PDLs, including:

  • Why building a Rep’s personal brand is important to your school’s success
  • How to use PDLs to get your team in front of prospective students and cultivate long-term referral sources for your school
  • Cost-free tactics your Reps can use to personally develop leads
  • Any questions or obstacles you have come across

The Personal Marketing Huddle for ER Clients and Friends is a chance to share your personal marketing success stories, have your questions answered, and learn from others. Send questions ahead of time to your ER Rep, and we will make sure to address them on the call.

If you are close to becoming even a small-purchase client, you can access this training series for free. Check your email for the login information or reach out to your ER Rep.

Podcast

Podcast #43: Lost Revenue Finder Live

We have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself.

We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live. Join Shane Sparks and Gregg Meiklejohn as they show a few brave volunteers how tiny tweaks to their Enrollment Management process can potentially recoup them millions of dollars in revenue. Read more

Podcast #41: 24 Tips on How to Create a World-Class Enrollment Process – Part 5

The final part of our “24 Tips on How to Create a World-Class Enrollment Process” series drills into how to get the most from your Enrollment Retention and Career Services efforts. Retain your students, provide them value, and make sure you give them the best opportunity for career placement with these best-practice tips, including:

Read more