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Federal Communication Commission Regulations

The following is a brief we issued to clients in anticipation of the new FCC regs governing telephone consent. We provide the information below for information purposes only. This does NOT constitute legal or professional counsel.

Updated Ruling under the TCPA (Telephone Consumer Protection Act) for Mobile and Landline Consent Regulations

Effective October 16, 2013

There are revised rules under the FCC for Cell phone and landline telemarketing calls using  auto-dialers and pre-recorded messages.   As of October 16th,  expressed written consent will be required from the consumer and documented by the seller. Read more

$1,087 for an Education Lead – Are you Insane?

Recently, several potential clients have found their way to Enrollment Resources. These are good schools run by good people, all working with established and respected marketing agencies. Each had a feeling something wasn’t right.

Before we take on a new client, we ALWAYS do a review of their existing campaigns to make sure we can help. We ONLY take on a client where we know we can help in a measurable fashion.  So, I reviewed the recent past performance of the Adwords campaigns of these potential clients, and my jaw dropped.

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