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How to Write Compliant Copy That Converts

How to Write Compliant Copy That Converts from Enrollment Resources

Original photo by Joanna Kosinska on Unsplash

The typical approach for EDU digital marketing is centered around building an empirical argument to pursue training. Most marketers (us included) build arguments that rely on factual claims like placement rate, completion rate and graduate salaries to provide proof of the school’s value, followed by a call to action to fill out a form in return for more information about the school. This model is focused on sharpening that argument with hard data.

It’s not a bad approach and most schools do have stats to be proud of, but it does ride a compliance edge. If the data isn’t spectacular (i.e., completion rate or placement rate isn’t solid) or, more likely, claims rely on data that isn’t current, compliance problems arise. It’s easy for a school to overstate performance metrics mistakenly, and easier still for a landing page or website copy that was written months or years ago to get overlooked when new stats emerge.

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Events

Webinar: How to write Compliant Copy That Converts

On December 19th at 11 am PST/2 pm EST, Jennifer Flood of National Compliance Group is joining the experts from Enrollment Resources for the final webinar of 2018!

Register today to learn how to write website and landing page copy that converts visitors to leads while meeting the compliance requirements for your schools’ regulators.