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Webinar: 7 Easy Ways To Achieve Impressive Conversion Breakthroughs In Your Enrollment Management Process Through Testing


Gregg Meiklejohn, Shane Sparks and Tom King will explore how you can easily achieve impressive conversion breakthroughs in your enrollment management process through testing.

You’ll learn:

  • How executing simple split tests at your school can achieve impressive conversion breakthroughs
  • Why the 1% improvements created by split testing are big wins for your school
  • Why you should claim your place as your school’s Chief Testing Professional (CTP)
  • Seven more easy split tests to add to your portfolio!***

There are 200+ potential engagement points within your enrollment management process: your website, phone messaging, sales letters, admission procedures, and student retention communication, to name a few.

Each one can be tested and improved through a process known as split testing. At Enrollment Resources, we believe split testing is the only tactic a school can use to increase revenues and protect operating budgets consistently.

Register today to learn how to capture the benefits of split testing for your school!

*** Read the companion article to this webinar, Job Security Through a Culture of Testing, to learn eight split tests you can implement immediately at your school to optimize revenues and profits, and in turn create conversion rate breakthroughs.

How to Write Compliant Copy That Converts

How to Write Compliant Copy That Converts from Enrollment Resources

Original photo by Joanna Kosinska on Unsplash

The typical approach for EDU digital marketing is centered around building an empirical argument to pursue training. Most marketers (us included) build arguments that rely on factual claims like placement rate, completion rate and graduate salaries to provide proof of the school’s value, followed by a call to action to fill out a form in return for more information about the school. This model is focused on sharpening that argument with hard data.

It’s not a bad approach and most schools do have stats to be proud of, but it does ride a compliance edge. If the data isn’t spectacular (i.e., completion rate or placement rate isn’t solid) or, more likely, claims rely on data that isn’t current, compliance problems arise. It’s easy for a school to overstate performance metrics mistakenly, and easier still for a landing page or website copy that was written months or years ago to get overlooked when new stats emerge.

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Webinar: How to write Compliant Copy That Converts

On December 19th at 11 am PST/2 pm EST, Jennifer Flood of National Compliance Group is joining the experts from Enrollment Resources for the final webinar of 2018!

Register today to learn how to write website and landing page copy that converts visitors to leads while meeting the compliance requirements for your schools’ regulators.

Education Management Boot Camp

Which Test Won…How to Use a Culture of Innovation to Create Consistent, Free, High Converting Leads

August 3rd

In this session, Gregg will show two competing ads and the group will debate which is the better ad. After the big reveal, based on actual results, some folks will celebrate while some will hang their head in shame. We’ll go through several examples… Think EDU Marketing meets a Game Show.

How to Create a Culture of Innovation Within Your Admissions Process

August 4th

Gregg will share simple hacks to increase revenue while protecting the emotional health of your Admissions Reps:

  • The Hero Exercise
  • Connecting with your Greatness Exercise
  • How to create a simple personal marketing matrix
  • A simple way to turn subject lines of emails into juicy enticements
  • How to hyper target by using personas and journey maps (a high level overview)

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