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[Podcast ] Seven Low Cost Tips To Increase Your Next Intake

Did you meet your January targets? How are you planning on meeting them?

Adding in those last few students to an intake can turn underwhelming intake numbers into full enrollment.

In this short, yet packed webinar, Enrollment Resources co-founders Gregg Meiklejohn and Shane Sparks shared seven simple process improvements you can implement immediately at little or no cost. Terry Zaleski of CNYSCS.com also said a few words explaining Why State Associations are Important to the Success of Your School.

Check out our Podcast #30 “Seven Low Cost Tips To Increase Your Next Intake” to learn helpful education marketing strategies. With 1 click you’ll have access to over 30 podcasts featuring industry insiders espousing their wisdom to you – for free!

Listen to the Podcast Now!

LeadsCon Conference Overview

I recently attended LeadsCon 2013, the annual Lead Generation Conference, held March 18-21 in Las Vegas. Exhibitors were mostly Lead Sellers and Aggregators, followed by Internet efficiency tools and call centers, with four additional vendors selling compliance services. The talks were vague with speakers giving tons of self-promotion rather than content.  I was generally underwhelmed.

Tightening rules coming this October made its mention a number of times with no real solutions being offered in the conference.  What I also found really interesting was the apparent disconnect between the lead sellers and lead buyers. When I interviewed lead buyers, they were, to me, not having fun. There was an attitude of reluctance. “I‘m here under protest, I wish I had other options”, that kind of thing. At Enrollment Resources, we can offer that other option.

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How Social Media Can Ruin Your School

Every quarter Shane Sparks and I run a macro-economic analysis on how external factors might affect higher education. Trends we’ve landed on to date have included the rise and fall of many Internet portals, the impacts of the 2007 Recession, how placement would become the most important department within a school and the outcomes from the DOEs regulatory adventures…we’re ready to take on Social Media.

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Why we don’t do Lead Aggregation. Ever.

Lead aggregation may be enticing to those in EDU Marketing because it provides you with a list of many possible leads that your team can target. The difficulty with this is that same list may be sitting in front of many other school admissions teams, as many of the lead aggregators sell these lists to multiple parties. You may be starting with a large pool of names, but it’s a shallow pool. Since a prospective student can only enroll in one school, if we were to sell you leads that are also going to your competitors – we have become your competitor.

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PPT: How Does Your Admissions Team Stack Up?

Is your school doing well at contacting, qualifying and enrolling inquiries? The only way to know is to compare your programs to others in the industry.

On April 20th, 2012, Enrollment Resources Co-Founder Gregg Meiklejohn and Leads360 Education Vertical Manager Martin Lind co-hosted a Webinar presentation that detailed how well schools are doing at contacting inquiries, getting applications from prospects and enrolling students. Read more

[Audio & Notes] Online Lead Generation Conference Call

“Online Lead Generation Improvements that you can use”
An audio recording and notes as presented from our Conference Call
Presented on Sept 29th, 2011 by Gregg Meiklejohn and Shane Sparks of Enrollment Resources Inc.

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How to crank up revenues by optimizing incoming internet leads

The key success metric within the Enrollment Management process is Appointments per day per rep.

All activities around lead generation should be geared toward generating more interviews per Admissions Rep per day. Interviews and tours are where new students are created. If you can increase a reps interview rate from 2 to 3 interviews a day (that’s one extra interview per day per rep), and you can maintain your conversion rates, you stand to increase enrollment figures by 50%. Wow… Read more

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Podcast

Podcast #6: 2012 – A Look into the Future of Education Marketing

2012 – A SWOT Analysis Looking into the Future of Education Marketing

An audio recording and notes as presented from our Webinar Presented on January 5th, 2012 by Gregg Meiklejohn of Enrollment Resources Inc. Read more