The marketing agencies available to help you reach your goals are as varied as the schools we serve. If you’re trying to dig through offerings to see which firm is best positioned to help you, you’re probably confused. So many firms talk about your branding, websites, their proprietary software, SEO, Social Media, Paid Search and design management – how do you make sense of it? At Enrollment Resources, we pursue the truth. We think it is important that you get the best service for you. We’ll tell you if we don’t think we can help you and we’re paid on our performance only. Whether you are hiring us or not, we think these three questions are what you need to ask when doing your research.
Every quarter Shane Sparks and I run a macro-economic analysis on how external factors might affect higher education. Trends we’ve landed on to date have included the rise and fall of many Internet portals, the impacts of the 2007 Recession, how placement would become the most important department within a school and the outcomes from the DOEs regulatory adventures…we’re ready to take on Social Media.
Lead aggregation may be enticing to those in EDU Marketing because it provides you with a list of many possible leads that your team can target. The difficulty with this is that same list may be sitting in front of many other school admissions teams, as many of the lead aggregators sell these lists to multiple parties. You may be starting with a large pool of names, but it’s a shallow pool. Since a prospective student can only enroll in one school, if we were to sell you leads that are also going to your competitors – we have become your competitor.
With recent economic calamities, combined with a surge in new regulations and ongoing State level investigations, it can really be disheartening for those who are in the education field for the right reasons. Perhaps it’s time to get back to basics. The next couple of weeks we will be running a conference call on Core Values in Education. To warm you up for this interesting “out of the box” exchange, we thought you might enjoy a recent TEDx talk on “Enlightened Consumerism” given by ER co-founder, Gregg Meiklejohn.
Hope you enjoy the 10 minute talk…
“Online Lead Generation Improvements that you can use”
An audio recording and notes as presented from our Conference Call
Presented on Sept 29th, 2011 by Gregg Meiklejohn and Shane Sparks of Enrollment Resources Inc.
The other day I was talking with a school owner who proudly announced that “leads are up over 200% this year over last”.
“Great, what changed?” I asked.
“We made some changes to our website (that I had suggested) and we contracted with a lead generation portal. We are listed on their site and they are running a Google Adwords campaign for us.”
Something didn’t feel right. I got curious…
by Shane Sparks, Co-founder
For years, Gregg and I have been advocating for “risk reversals” in the admissions process. It’s a concept used successfully in many other industries (heck, WE use a risk reversals for our school clients), but rarely used in career education. A “risk-reversal” is simply a way to remove the perceived risk in the mind of the prospect. Guarantees, free trials, test-drives, etc. are all examples of risk reversals.
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