marketing agency - Enrollment Resources

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The Agency Now Owns My Business? WHAT!?!

September 21, 2013/in Management & Leadership, Marketing Strategy /by Shane Sparks

Recently a school owner approached us asking for strategic advice about Internet Marketing. I mentioned the usual key points; the Internet is not going away, your ranking on search engines is super valuable like owning real estate; never ever let third parties own ‘your’ online real estate, etc…

I asked him who owns the URLs of his websites, his Google Adwords account and his Facebook account. He didn’t know. He trusted the marketing company implicitly to look after his best interests.

Three Questions to Ask BEFORE Hiring a Marketing Agency

December 7, 2012/in Management & Leadership, Marketing Strategy /by Shane Sparks

The marketing agencies available to help you reach your goals are as varied as the schools we serve. If you’re trying to dig through offerings to see which firm is best positioned to help you, you’re probably confused. So many firms talk about your branding, websites, their proprietary software, SEO, Social Media, Paid Search and design management – how do you make sense of it? At Enrollment Resources, we pursue the truth. We think it is important that you get the best service for you. We’ll tell you if we don’t think we can help you and we’re paid on our performance only. Whether you are hiring us or not, we think these three questions are what you need to ask when doing your research.