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[Case Study] Texas Barber College – Importance of Research

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You can’t manage what you can’t measure

“When we first came aboard with Enrollment Resources there was a big gap on where we were and where we wanted to be as a company. Through their market research and Mystery Shopping, we were able to identify some key priorities that we needed to address in order to reach our goal…Professionalizing [our] process in a very short period time resulted in significant improvements.” – Esti Merlo, Director of Admissions, Texas Barber College

Texas Barber Colleges is a long-established school with multiple campuses throughout Texas. Director of Admissions Esti Merlo asked Enrollment Resources to assist in an interesting challenge, “While we had, in my opinion, a successful organization, my sense was we could be more effective in how our admissions team used their time. The objectivity and interest in best practices that Enrollment Resources brought to the table was of interest to me,” said Merlo. Read more

Would You Spy on Your Admissions Staff?

When I was a young boy I was in Cub Scouts, the precursor to Boy Scouts. One session we made homemade periscopes, manufactured from cardboard boxes and a couple small rectangular mirrors. The periscopes were painted inside and out in flat black paint. I was now in possession of a three foot long instrument of stealth. A flat black spying machine just like the sub commanders used in the movie Das Boot.

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