Job Security Through a Culture of Testing

This article was originally published in Career Education Review on February 13, 2019.

We gave a talk at a conference recently. We began by asking a question to the audience:

Imagine you are running a marketing department (most in the room were) and you’re only allowed to be excellent at one skill set – and mediocre at the rest – to help you meet your objectives. Which of the following would you choose, and why?

  • Extraordinary design skills
  • Tremendous copywriting or persuasive communication skills
  • Permission to split test ideas without fear of failure
  • Excellent brand-building social media campaigns
  • Effective media buying and the ability to find pools of interest

Read more

Reach Within Grasp

Reach Within Grasp - Enrollment Resources

Photo by Markus Spiske on Unsplash

We have a management philosophy that my business colleague, Gregg, came up with called “Reach within Grasp.” It means we ask ourselves: “If we take on a project, can we finish it?” This may seem like an obvious question, but I’m frequently surprised by how many projects get started, by myself or by clients, that can’t reasonably be finished.

Read more


Podcast #5: Marketing Differences between Not For Profit and For Profit Schools

“Marketing Differences for For Profit and Not For Profit Schools”
An audio recording and notes as presented from our Webinar
Presented on August 16th, 2011 by Gregg Meiklejohn of Enrollment Resources Inc. & Martin Lind of Velocify (Leads360).

In this 30 minute call, look deeper into the differences in marketing approach from for profit and not for profit schools across North America.  What can these two education systems learn from each other to increase enrollment despite a regulatory environment that isn’t always equal. Thought leaders, Gregg Meiklejohn and Martin Lind delve into their research on this very interesting topic.