[Podcast] Where Marketing Meets Admissions
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[Transcript] Where Marketing Meets Admissions
This is the full transcript of Podcast #51: Where Marketing Meets Admissions. Click here to listen to it on demand.
Immediate Steps To Set Up For Virtual Admissions
Photo by Manny Pantoja on Unsplash
This is a version of the white paper published through Career Education Review, and is a deeper look into the information presented by Tom King and Gregg Meiklejohn in the March 19th podcast ‘Organize A Quality Remote Admissions Program Quickly’. We hope this information helps.
As many schools rapidly shift to online operations in the wake of the COVID-19 crisis, Admissions teams are struggling to be effective when in-person interviews are not possible. Adopting a Virtual Admissions Best Practice process is, in our opinion, crucial in avoiding lulls in enrollment over the next few months. Virtual Admissions will mitigate the current disruption and also become the new normal when the dust settles.
Most schools were not prepared for this abrupt disruption in business processes. Your school doesn’t have to face this alone. There are many associations and businesses dedicated to making sure your school comes out the other side of this situation and is prepared for the demand waiting there.
Social distancing means many people are staying home, and while there, plenty of them will be thinking about their uncertain futures. For some, this will involve searching for new careers, upgrading their skills, or continuing education they paused in a better job market. Establishing effective Virtual Admissions processes now will help you to be there to support them. Let’s take a look at how we can help these new “Explorers” choose to upgrade their skills through your school. Read more
[Podcast] Organize A Quality Remote Admissions Program Quickly
In this podcast, Tom King and Gregg Meiklejohn of Enrollment Resources give an overview of the pieces needed to organize a quality Remote Admissions program quickly.
Subscribe to our free Training Library to stream this podcast
A companion white paper to this podcast will be published this week. Watch your inboxes for the link.
For a more in-depth conversation on this matter, please call Tom King or Sterling Simpson at Enrollment Resources at 250-391-9494.
[Podcast] Strategies To Get The Regulators Off Your Back
Our presenters in this episode are Gregg Meiklejohn, Shane Sparks, Tom King of Enrollment Resources, and JP Smith, President of Celsius Marketing | Interactive. The panel explores one interesting strategy that will get the various regulators off your back and have employers wanting to hire your grads. The question you must always ask is, “How can I get my School to world-class like Tesla is to cars and Apple is to smartphones?
Listen to episode #50 of The Enrollment Management Round Table Podcast now! Read more
[Transcript] Strategies To Get The Regulators Off Your Back
[Podcast] The Anatomy Of A Rock Star DOA
In this episode, Gregg, Tom, and Scott explore the ten essential things every Director of Admissions needs to build a dynamic sales team, drive revenue, and promote team development at your school. Read more
Podcast
Podcast: The ROI Of Split Testing
In this episode of the Enrollment Management Round Table, Gregg Meiklejohn and Tom King discuss how your school can capture the benefits of split testing. Learn how to test your way into impressive conversion breakthroughs in your enrollment management process and start enjoying the ROI of split testing at your school!
Subscribe to our free Training Library to stream this podcast.
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Podcast #52: How To Set Up Effective Remote Admissions Fast
Learn how to organize a quality Remote Admissions Program for your school — and get it off the ground immediately and effectively — in this edited recording of our popular April webinar.
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Podcast #51: Where Marketing Meets Admissions
In this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices.
Listen now to learn how using practical fixes for this common problem can also increase your lead to start ratio and enrollment rates!
Subscribe to our free Training Library to stream this podcast.
Please register to access podcasts.
Podcast: Organize A Quality Remote Admissions Program Quickly
In this podcast, Tom King and Gregg Meiklejohn of Enrollment Resources give an overview of the pieces needed to organize a quality Remote Admissions program quickly.
For more information about setting-up effective Remote Admissions at your school, read “Immediate Steps For Virtual Admissions.”
For a more in-depth conversation on this matter, please call Tom King or Sterling Simpson at Enrollment Resources at 250-391-9494.
Subscribe to our free Training Library to stream this podcast
Please register to access podcasts.
Podcast #50: Strategies To Get The Regulators Off Your Back
Our presenters in this episode are Gregg Meiklejohn, Shane Sparks, Tom King of Enrollment Resources, and JP Smith, President of Celsius Marketing | Interactive. The panel explores one interesting strategy that will get the various regulators off your back and have employers wanting to hire your grads. The question you must always ask is, “How can I get my School to world-class like Tesla is to cars and Apple is to smartphones?
Takeaways include:
- Why, as EDU leaders, we must continuously stay in the question, “How do I make my School world-class” like Tesla is to electric cars or Apple is to smartphones?
- Some key operational elements that will help your School become world-class.
- Is a world-class EDU “product” simply teachers and curriculum, or is there so much more? Listen to this debate.
- As you move toward becoming a world-class school, how do you avoid back-sliding?
Transcript available here.
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Podcast #48: How To Optimize Enrollment Revenue With Lean Management
In this episode, Gregg, Shane and Tom show you how to use Lean Management to grow your school while on a fixed budget.
Listen to episode #48 of The Enrollment Management Round Table Podcast to learn how to use (and develop your own) no- and low-cost best practices inspired by seemingly unrelated industries like…
- House renovations
- Manufacturing
- Radio
- Clinical psychology
- Car dealerships and the automotive industry
- Magazines
- Lab testing
- Direct mail
- Newspapers
This podcast is ideal for schools on a fixed budget that also needs to grow!
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Podcast #47: Test Your Way Into Impressive Conversion Breakthroughs In Your Enrollment Management Process
Did you know that there are 200+ potential engagement points within your school’s enrollment management process?
- Your website
- Your phone messaging
- Your sales letters
- Your admission procedures…
Just to name a few.
Listen to episode #47 of The Enrollment Management Round Table Podcast to learn…
- Small process improvements that you can use immediately to improve revenues within your school without having to buy advertising or hire people
- The one test that will immediately improve and heighten the persuasion of all your headlines, sales propositions and other messaging
- How to capture the benefits of lean management at your school
Take the first steps toward small changes that will have a substantial and lasting impact at your school.
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