[Podcast] Marketing ROI – Low Cost, High Return Marketing Tactics To Increase Enrollment

In this podcast, we explore where schools are spending their marketing dollars and which choices are going to have the best ROI through low cost, high return marketing tactics. To see how the mentioned ScoreCard works, please do give us a call and we’d be more than happy to show it to you!

Check out our Podcast #28: “Marketing ROI – Low Cost, High Return Marketing Tactics To Increase Enrollment” to learn helpful education marketing strategies. With 1 click you’ll have access to over 30 podcasts featuring industry insiders espousing their wisdom to you – for free!

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Podcast #11: Brand Based vs. Direct Response Advertising

“Brand Based vs. Direct Response Advertising” 

An audio recording as presented from our Conference Call Presented on November 1, 2012 by Gregg Meiklejohn & Shane Sparks of Enrollment Resources Inc.

In this concise talk, Shane and Gregg explore how branding is achieved, effective Direct Response Marketing for Proprietary Post Secondary, the role of Social Media and more.

Along this same topic, you can watch this great video with some straight forward words of wisdom from the greatest advertising man in history, David Ogilvy, on Direct Response Advertising and following your ROI – a worthwhile watch! Read more