Posts

Are You Ready For A Strong January?

Are you ready to support your high-intent Explorers in January? - A post from Enrollment Resources

Typically this time of year, schools would start to see declines in leads through paid search advertising and inquiries from prospective students through their website as folks get busy preparing for the holidays.

But, as we have all witnessed, 2020 has been anything but typical.

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The Enrollment Builder Best-Practice Virtual Conference

The Enrollment Builder Best-Practice Virtual ConferenceWe’re wrapping this year up with what we think will be the most useful and comprehensive Enrollment Management conference you’ve ever attended.

What: The Enrollment Builder Best-Practice Virtual Conference
When: December 15th from from 10 am to 1:30 pm PST
Cost: Free
Register Here

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[Case Study] How This 4 Campus College Saved 43% On Their Lead Generation And Increased Inquiries By 109%

The Managing Partner of a four-campus Career College in British Columbia, Canada, wanted to increase the volume and quality of leads generated through digital advertising. This Case Study shows what happened with their first agency, then looks at the results after the Enrollment Resources Conversion Team took control.

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[Case Study] How A Colorado College Drastically Reduced Their Marketing Budgets And Grew Enrollment By 35%

The marketing budget of a multi-campus Colorado Technical College had grown over six figures invested into both traditional media and digital marketing channels. The Managing Directors wanted to increase inquiries and lead quality generated through their website and digital advertising and decrease their reliance on pay per lead providers. This Case Study shows what happened with their first agency, then looks at the results after Enrollment Resources Paid Search Team took control.

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How the Lead Generation Industry is Putting the Career College Sector Out of Business

I recently heard the most egregious example of lead fraud in my life from a client in DC. One of his admissions rep called on a prospect who, in a fit of anger, let him know that the day prior he’d been on the phone to refinance a loan, and that the operator had asked if he’d ever thought about going back to school. The next day he received 30 phone calls from schools.

That’s what now constitutes a “lead” in the edu space. God help you.

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How Social Media Can Ruin Your School

Every quarter Shane Sparks and I run a macro-economic analysis on how external factors might affect higher education. Trends we’ve landed on to date have included the rise and fall of many Internet portals, the impacts of the 2007 Recession, how placement would become the most important department within a school and the outcomes from the DOEs regulatory adventures…we’re ready to take on Social Media.

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[Audio & Notes] Online Lead Generation Conference Call

“Online Lead Generation Improvements that you can use”
An audio recording and notes as presented from our Conference Call
Presented on Sept 29th, 2011 by Gregg Meiklejohn and Shane Sparks of Enrollment Resources Inc.

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Podcast

Podcast #7: Panel Discussion on Disruptors in Higher Education

On June 7th, 2012 Gregg Meiklejohn of Enrollment Resources moderated a Panel Discussion of Private Post-Secondary leaders to explore Disruptors in Higher Education and what top performing schools are doing to adapt.

Panelists on the call included:

  • Shane Sparks, Co-Founder Enrollment Resources
  • Martin Lind, Education Vertical Manager with Leads 360, Inc.
  • Ryan Busch, Publisher at Today’s Campus Magazine
  • Fred Carini, VP of Admissions & Marketing at Milan Institute

The discussion covers topics like the general contraction of Government supported student loan funding, the elimination of incentive compensation for Admissions reps, attempts by governments to prop public education,online PPC marketing trends and more.