Posts

[Podcast] How Disruptive Technology is Changing the Game in EDU

“How Disruptive Technology is Changing the Game in EDU” An audio recording as presented from our Conference Call
Presented on Jan 9th, 2014 by a panel discussion with industry experts Gregg Meiklejohn (Co-Founder of Enrollment Resources), Brian Haggerty (CEO of iTeachers), Martin Lind (Vertical Education Director of Velocify), Dr. Rita Girondi (President of Training Masters) and Sterling Simpson (Fulfillment Leader, Enrollment Resources). Read more

[Case Study] Federico Beauty Institute – Enrollment Management

Partnership with Enrollment Resources Brings Beauty School Reduced Costs & Increased Enrollment

logoFederico Beauty Institute is a third-generation, family-owned and operated beauty institution that has taught Cosmetology, Esthetics and Barbering in California for over 60 years. Tired of having their advertising leads siphoned by large schools with higher ad budgets and more brand presence, the team at Federico reached out to an agency.

With the agency’s assistance the school established some online presence including pay-per-click advertising. The agency helped the school get into online marketing, but they also owned everything – from landing pages to Google Adwords campaigns. Read more

How to crank up revenues by optimizing incoming internet leads

The key success metric within the Enrollment Management process is Appointments per day per rep.

All activities around lead generation should be geared toward generating more interviews per Admissions Rep per day. Interviews and tours are where new students are created. If you can increase a reps interview rate from 2 to 3 interviews a day (that’s one extra interview per day per rep), and you can maintain your conversion rates, you stand to increase enrollment figures by 50%. Wow… Read more

Podcast

Podcast #6: 2012 – A Look into the Future of Education Marketing

2012 – A SWOT Analysis Looking into the Future of Education Marketing

An audio recording and notes as presented from our Webinar Presented on January 5th, 2012 by Gregg Meiklejohn of Enrollment Resources Inc. Read more