How an SEO “Expert” Cost a Three Campus School $1,375,000

A year or so ago I was contacted by Chris, the new CMO of a three-campus school system. He was baffled as to why his lead flow had dropped by 60 leads per month for the past three or four months. Being new to his school, he didn’t really have a handle on the problem yet and wanted help with some insights.

I asked him to Google the name of his school and see what happens. My worst fears were confirmed. He didn’t show up at all. Turns out their website had been “delisted” by Google. Nuked, obliterated, vanished from the search engine. Read more