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Events
Podcast
January Mastermind For ER Clients And Friends
Our next Mastermind for ER Clients and Friends will be held on Thursday, January 28th, at 11 am PST / 2 pm EST. Join Tom King, SVP of Strategic Initiatives, to learn how to incorporate four essential best practices for virtual admissions into your Virtual Admissions Pathway presentation.
Takeaways include:
- How to avoid the pitfalls of the Excessive Content Rule.
- How to frame yourself on camera to influence your audience’s opinion of you including the six frames that create a negative impression!
- What Albert Mehrabian’s 7-38-55 Rule has to do with virtual communications.
- How Cognitive Load is negatively affecting both your virtual and in-person sales.
The Mastermind for ER Clients and Friends is a chance to have your questions answered, share your success stories, and learn from others. Send any questions you have ahead of time to your ER Rep, and we will make sure to address them on the call.
If you are close to becoming even a small-purchase client, you can access this training series for free. Check your email for the login information or reach out to your ER Rep.
November Mastermind For ER Clients And Friends
Our next Mastermind for ER Clients and Friends will be held on Tuesday, November 24th at 11 am PST / 2 pm EST. Join Tammy Miles, our Director of Paid Search Marketing, and me to explore YOUR landing pages for lessons in how to apply the latest in industry best practices.
Takeaways include:
- The 5 keys to creating landing pages that convert
- Specific ways to improve your copy
- The best practice landing page tools you need to increase your conversion rates
The Mastermind for ER Clients and Friends is a chance to have your questions answered, share your success stories, and learn from others. Send any questions you have ahead of time to your ER Rep, and we will make sure to address them on the call.
If you are close to becoming even a small-purchase client, you can access this training series for free. Check your email for the login information or reach out to your ER Rep.
Now What? Enrollment Management Lessons (So Far) [Panel]
The pandemic has significantly disrupted the Enrollment Management Process. In this new world, very few Marketing, Admissions, and Retention best practices still hold up without innovative modifications.
At the start of this crisis, most schools needed a way to survive; concrete ways to keep Admissions staff connected and efficient in this brand new, often piecemeal, remote environment.
Six months into this upheaval, schools now need to position themselves to weather the next storm — whatever that may be.
Now What? Enrollment Management Lessons (So Far)
Date: Thursday, October 29th, 2020
Time: 11 a.m. PST / 2 p.m. EST
Presenters: Gregg Meiklejohn, Shane Sparks, and Tom King
Our April webinar prepared you to organize an immediate and effective Remote Admissions Program. In Thursday’s discussion, we share the Enrollment Management lessons we’ve learned so far through supporting our clients these past several challenging months. We’ll also explore what may come next and how schools can prepare.
Takeaways include:
- Real-world results. What did the last six months look like for schools that took advantage of the Remote Admissions Pathway in Virtual Adviser?
- Research. The key elements helping schools through the mess in terms of Marketing, Admissions, and Retention.
- What worked and what didn’t. What we think will work for the next six months – and what to avoid.
- Looking ahead. Positioning for the next wave of COVID, price destruction via online education, the U.S. elections, and more.
- Tips and ideas. Enough to save or lift revenues a combined 20% right after you leave the webinar.
Have questions you’d like covered by the panel? Please include them in your registration. We will ensure the panel spends time on them!
September Mastermind For ER Clients And Friends
Our next Mastermind for ER Clients and Friends will be held on Friday, September 18th. Join us at 11 am PST / 2 pm EST to learn how to drive enrollments — at no extra cost to you — with the tools in your Virtual Adviser along with the latest tips on virtual admissions.
Takeaways include:
- A quick review of the virtual admissions tools you can use immediately to increase enrollments, and how to access them
- For DOAs: How to get the most from the virtual admissions tools available in Virtual Adviser
- How your team can collect leads from High Schools even when it is difficult (impossible?) to present in-person
Please note that the login information has changed.
The Mastermind for ER Clients and Friends is a chance to have your questions answered, share your success stories, and learn from others. Send any questions you have ahead of time to your ER Rep, and we will make sure to address them on the call.
If you are close to becoming even a small-purchase client, you can access this training series for free. Check your email for the login information or reach out to your ER Rep.
Podcast #52: How To Set Up Effective Remote Admissions Fast
Learn how to organize a quality Remote Admissions Program for your school — and get it off the ground immediately and effectively — in this edited recording of our popular April webinar.
Subscribe to our free Training Library to stream this podcast.
Please register to access podcasts.
Where Marketing Meets Admissions [Panel Discussion]
Most schools lose a considerable number of new students each year because the pass-off between Marketing and Admissions is uneven at best.
On Thursday, July 30th, at 11 am PST / 2 pm EST, our panel will take a deep dive into what creates this problem and practical ways you can close the gap between Marketing and Admissions at your school.
Takeaways include:
- Why there is a disconnect between the prospective student, the school’s Marketing, and the Admissions endeavors.
- How to pre-heat and properly qualify interest at the Marketing stage so Admissions folks can work with interested Explorers instead of loosely interested people.
- How to use optimum timing sequences to engage with prospective students at the first point of contact.
- How to mix your use of voice mail, email, sales letters, and text messages to communicate with an Explorer without being annoying.
- When and how to communicate with a prospective student depending on where they are in their interest journey.
Include any questions you have about this topic in your registration. We will ensure the panel spends time on your question!
Please forward this invitation to anyone you think could benefit from training focused on keeping marketing and admissions functioning during the crisis and beyond.
Stretching Marketing And Admissions Dollars Amid The Pandemic [Panel Discussion]
For seventeen years, Enrollment Resources has been developing tools and strategies that help our clients increase student enrollment and revenue without spending more on marketing or hiring additional staff. Register today and join us and our guests, Jennifer Flood and John Assunto, on June 17th for insights into how you can stretch your school’s marketing and admissions dollars through this pandemic and beyond.