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Marketing now controls two-thirds of the admissions process

Female student at computerToday, prospective students do most of their research about their EDU buying decision away from the school. When an Admissions Advisor connects with a student, they are about 2/3 along the buying funnel.

Enrollment Management Tip:

Focus your copywriter/ad agency to up their game. Promotional material should answer only one question: “Why should someone put their life in your hands?”

New Research – Call Length to Appointment Set Rate Conference Call

New research: How quality discussions with prospective students impacts enrollment rate…

First point of contact with a potential student is the murky area where marketing ends and the admissions process begins.  A weak process during this stage in the enrollment process can reduce revenues by as much as 30%.  At Enrollment Resources (ER), we know that small process improvements throughout the enrollment process can result in retaining that revenue.

In this recorded conference call, Gregg Meiklejohn from ER and Martin Lind from Velocify share new research about the dynamics between the length of calls with inquiries and appointment set rate.  What is the ideal call length?  The answer might surprise you.  We will also explore what is the best call length during the morning, afternoon and evening and the days of the week.

Would You Spy on Your Admissions Staff?

When I was a young boy I was in Cub Scouts, the precursor to Boy Scouts. One session we made homemade periscopes, manufactured from cardboard boxes and a couple small rectangular mirrors. The periscopes were painted inside and out in flat black paint. I was now in possession of a three foot long instrument of stealth. A flat black spying machine just like the sub commanders used in the movie Das Boot.

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