Posts

Taking control or letting chaos rule?

To Embrace or Control Chaos: Big New Choice for Higher Education

Nasim Taleb has written an interesting book called Antifragile. Taleb talks about how, through embracing risk, nature has a way of applying stress to that risk. This, in turn, allows an entity to either fail or succeed under that stress and pressure. The stress related to embracing risk is what makes our society strong; as an illustration, did you know a regularly-stressed femur actually becomes stronger over time? In fact, they are known to become even stronger than concrete.

Some businesses–or people–thrive when there is upheaval by embracing uncertainty and benefiting from it. These folks are known as antifragile. Others who crave the status quo and safety try to control uncertainty rather than embrace it. These are the risk-adverse folks who, according to Taleb, ride the backs of those who strengthen themselves through embracing risk. They are fragile. As an entrepreneur, I’d characterize these types of people as a waste of space. Read more

Get Better Leads and Protect Your Brand

The other day I was talking with a school owner who proudly announced that “leads are up over 200% this year over last”.

“Great, what changed?” I asked.

“We made some changes to our website (that I had suggested) and we contracted with a lead generation portal. We are listed on their site and they are running a Google Adwords campaign for us.”

Something didn’t feel right. I got curious…

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