[Podcast] Cosmetology Schools – Improve Your Program, Improve Your School

This concise call specifically focused on some improbable math: If you improve your core program by only 5%, you will improve your revenue and save costs over 25%.

Presented on April 24, 2014 with Enrollment Resources Co-Founders Gregg Meiklejohn and Shane Sparks, along with Nuts and Bolts Training Company Senior VP, Richard Hansberger, and Director of Sales and Customer Relations, Colin Wilson.

This was a conference call specifically designed to talk to Cosmetology Schools; since this field is a competitive environment, having a winning program is more crucial than ever.  Read more

Why SIS gets a failing grade in Enrollment Management

By Martin Lind, Velocify Inc.

According to a recent New York Times article, enrollment numbers for 2012-2013 dropped 2% from the previous year, the first significant decrease since the 1990s. Though those declining numbers will not likely affect top tier schools, less popular traditional schools may soon be forced into the unfamiliar position of competing for students. A number of potential pitfalls await traditional schools being pushed into this unfamiliar territory. This is especially true when it comes to the enrollment management tools required to compete effectively.

For many schools, the default tool is their Student Information System (SIS), a common catch-all for everything.

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[Podcast] Mistakes Schools make with Social Media

“Mistakes Schools Make with Social Media”
An audio recording and notes as presented from our Conference Presented on January 16th, 2013 by Gregg Meiklejohn & Shane Sparks of Enrollment Resources Inc.

In this concise talk, Shane and Gregg explore the social media landscape, common mistakes schools make and the best ways to utilize the technology.

In the past year we’ve seen schools attempt to harness social media sites such as Facebook, LinkedIn and Twitter as direct response lead generators… and we saw it fail. Read more