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The Agency Now Owns My Business? WHAT!?!

Recently a school owner approached us asking for strategic advice about Internet Marketing. I mentioned the usual key points; the Internet is not going away, your ranking on search engines is super valuable like owning real estate; never ever let third parties own ‘your’ online real estate, etc…

I asked him who owns the URLs of his websites, his Google Adwords account and his Facebook account. He didn’t know. He trusted the marketing company implicitly to look after his best interests.

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$1,087 for an Education Lead – Are you Insane?

Recently, several potential clients have found their way to Enrollment Resources. These are good schools run by good people, all working with established and respected marketing agencies. Each had a feeling something wasn’t right.

Before we take on a new client, we ALWAYS do a review of their existing campaigns to make sure we can help. We ONLY take on a client where we know we can help in a measurable fashion.  So, I reviewed the recent past performance of the Adwords campaigns of these potential clients, and my jaw dropped.

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Best Practices for Website Lead Generation

When looking at a website page from a marketing perspective, it’s important to define the ONE action you want your prospects to do when visiting your page. This is a website lead generation best practice, especially in the education sector. When we give our prospective students too much choice, they become overwhelmed and often leave a site without taking any action at all.  You definitely don’t want that!

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Three Questions to Ask BEFORE Hiring a Marketing Agency

The marketing agencies available to help you reach your goals are as varied as the schools we serve. If you’re trying to dig through offerings to see which firm is best positioned to help you, you’re probably confused. So many firms talk about your branding, websites, their proprietary software, SEO, Social Media, Paid Search and design management – how do you make sense of it? At Enrollment Resources, we pursue the truth. We think it is important that you get the best service for you. We’ll tell you if we don’t think we can help you and we’re paid on our performance only. Whether you are hiring us or not, we think these three questions are what you need to ask when doing your research.

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How Social Media Can Ruin Your School

Every quarter Shane Sparks and I run a macro-economic analysis on how external factors might affect higher education. Trends we’ve landed on to date have included the rise and fall of many Internet portals, the impacts of the 2007 Recession, how placement would become the most important department within a school and the outcomes from the DOEs regulatory adventures…we’re ready to take on Social Media.

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[Audio & Notes] Online Lead Generation Conference Call

“Online Lead Generation Improvements that you can use”
An audio recording and notes as presented from our Conference Call
Presented on Sept 29th, 2011 by Gregg Meiklejohn and Shane Sparks of Enrollment Resources Inc.

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Get Better Leads and Protect Your Brand

The other day I was talking with a school owner who proudly announced that “leads are up over 200% this year over last”.

“Great, what changed?” I asked.

“We made some changes to our website (that I had suggested) and we contracted with a lead generation portal. We are listed on their site and they are running a Google Adwords campaign for us.”

Something didn’t feel right. I got curious…

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