Why we don’t do Lead Aggregation. Ever.

Lead aggregation may be enticing to those in EDU Marketing because it provides you with a list of many possible leads that your team can target. The difficulty with this is that same list may be sitting in front of many other school admissions teams, as many of the lead aggregators sell these lists to multiple parties. You may be starting with a large pool of names, but it’s a shallow pool. Since a prospective student can only enroll in one school, if we were to sell you leads that are also going to your competitors – we have become your competitor.

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