A note from our Co-founder I’m sure you’ve been exposed to a number of Marketing books over the years. A couple of excellent books come to mind such as ‘Positioning: The Battle for Your Mind‘ by Trout and Ries and ‘Ogilvy on Advertising‘ by David Ogilvy, both great reads for anyone studying the art of […]
Did you meet your January targets? How are you planning on meeting them?
Adding in those last few students to an intake can turn underwhelming intake numbers into full enrollment.
In this short, yet packed webinar, Enrollment Resources co-founders Gregg Meiklejohn and Shane Sparks shared seven simple process improvements you can implement immediately at little or no cost. Terry Zaleski of CNYSCS.com also said a few words explaining Why State Associations are Important to the Success of Your School.
Check out our Podcast #30 “Seven Low Cost Tips To Increase Your Next Intake” to learn helpful education marketing strategies. With 1 click you’ll have access to over 30 podcasts featuring industry insiders espousing their wisdom to you – for free!
New research: How quality discussions with prospective students impacts enrollment rate…
First point of contact with a potential student is the murky area where marketing ends and the admissions process begins. A weak process during this stage in the enrollment process can reduce revenues by as much as 30%. At Enrollment Resources (ER), we know that small process improvements throughout the enrollment process can result in retaining that revenue.
In this recorded conference call, Gregg Meiklejohn from ER and Martin Lind from Velocify share new research about the dynamics between the length of calls with inquiries and appointment set rate. What is the ideal call length? The answer might surprise you. We will also explore what is the best call length during the morning, afternoon and evening and the days of the week.
Check out this short (4:25 minute) video of Shane Sparks sharing some pearls of marketing wisdom at the 11th Annual Pacific Institute’s Best Practices and Business Conference in April 2014.
Shane discusses how fundamental your product offering is and the consequences of giving marketing to 3rd parties. Marketing is about “testing your way to the truth”, Shane shows some neat examples of split testing, including a 20% improvement conversion rate just by changing the color of a button on a call-to-action form.
How can a single sentence can increase conversion and two other surprising test results
On December 18th, 2012 and again (due to overwhelming requests) on February 14th, 2013, Enrollment Resources co-founders Gregg Meiklejohn and Shane Sparks conducted a Webinar presentation on the Art & Science of Testing. Read more
How the Right Balance of Images & Copy on Your Website Can Mean a Big Return in Conversions
A number of us here at Enrollment Resources (ER) recently attended an interesting webinar put on by MarketingExperiments, an internet-based research lab dedicated to conducting experiments in optimizing sales and marketing processes. After the webinar, we got to talking about a topic that comes up again and again when we’re looking at and designing web pages: “Images vs. Copy.”
We’re always trying to help schools articulate their offering in a way that is clear, distinct, and speaks directly to the target market. Most often we do this through copy.
This webinar was a great reminder of the power that a good image can have (and the unfortunate power that a poor image can have too). Read more
Today, in the Higher Education field, in the area of marketing in particular, opportunities abound to leverage your time and money to increase school revenue. These points of leverage create results greater than what seems to be possible. Organically a School can typically grow 20-30% per year without a huge stress on infrastructure. Yet in growing organically, one can often get steamrolled by competitors who grab market share at a greater pace or simply lose the potential of a program opportunity. Nature abhors a vacuum. Slow organic growth particularly when rolling out a new program or geography often doesn’t do the trick in the cut and thrust world of marketing. Read more
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