A note from our Co-founder I’m sure you’ve been exposed to a number of Marketing books over the years. A couple of excellent books come to mind such as ‘Positioning: The Battle for Your Mind‘ by Trout and Ries and ‘Ogilvy on Advertising‘ by David Ogilvy, both great reads for anyone studying the art of […]
Enrollment Resources is pleased to announce that Scott Spitolnick has joined our team effective immediately. Scott has over 30 years’ experience in Career Education Enrollment Management. Working successfully in several roles on the school and vendor side, Scott has managed lead generation campaigns, PR/branding campaigns, call centers, as well as both strategic and tactical admissions management. Enrollment Resources’ mission statement is to simply “pursue the truth.” Scott also holds the same core values.
In his role as VP, Admissions Systems, Scott will be working with Career Schools to adopt our Virtual Adviser Suite of Software. Virtual Adviser, when put to use, significantly increases revenues for Career Schools without them having to buy advertising, hire staff or engage with sales trainers. Read more
Presented on March 5, 2014 with Enrollment Resources Co-Founders Shane Sparks and Gregg Meiklejohn, along with Dr. Rita Girondi, President of Training Masters and Dr. Joe Pace, Chairman of the Board for Global Education at The Pacific Institute – US Operations.
In this 30 minute session, presenters provide an overview of Organizational Psychology and share principles you can implement right away to improve student satisfaction, morale and financial performance in your school.
Check out our Podcast #18: “How to Use Organizational Psychology to Improve Performance” to learn helpful education marketing strategies. With 1 click you’ll have access to over 30 podcasts featuring industry insiders sharing their wisdom to you – for free!
By Martin Lind, Velocify Inc.
According to a recent New York Times article, enrollment numbers for 2012-2013 dropped 2% from the previous year, the first significant decrease since the 1990s. Though those declining numbers will not likely affect top tier schools, less popular traditional schools may soon be forced into the unfamiliar position of competing for students. A number of potential pitfalls await traditional schools being pushed into this unfamiliar territory. This is especially true when it comes to the enrollment management tools required to compete effectively.
For many schools, the default tool is their Student Information System (SIS), a common catch-all for everything.
Today, in the Higher Education field, in the area of marketing in particular, opportunities abound to leverage your time and money to increase school revenue. These points of leverage create results greater than what seems to be possible. Organically a School can typically grow 20-30% per year without a huge stress on infrastructure. Yet in growing organically, one can often get steamrolled by competitors who grab market share at a greater pace or simply lose the potential of a program opportunity. Nature abhors a vacuum. Slow organic growth particularly when rolling out a new program or geography often doesn’t do the trick in the cut and thrust world of marketing. Read more
The key success metric within the Enrollment Management process is Appointments per day per rep.
All activities around lead generation should be geared toward generating more interviews per Admissions Rep per day. Interviews and tours are where new students are created. If you can increase a reps interview rate from 2 to 3 interviews a day (that’s one extra interview per day per rep), and you can maintain your conversion rates, you stand to increase enrollment figures by 50%. Wow… Read more