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2019 CEA & AMP Convention

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Watch 'Build a Highly Effective Training Department That Drives Retention' at the 2019 CEA & AMP ConventionEnrollment Resources will be at the 2019 CEA & AMP Convention at the MGM Grand Las Vegas from June 22nd to 25th. Visit Tom King and Mike Schulte at booth #205, and catch Tom’s Monday morning session, “Build a Highly Effective Training Department That Drives Retention,” for a fun and interactive ride into conversion rate optimization for training!

Build a Highly Effective Training Department That Drives Retention
June 24th
9:30am – 10:50am
Room 109

You got them, now what? Often school administration is so focused on sales and placement rates, that they forget the third leg of a school’s foundation: RETENTION! Retention starts with having a world class product, and no one influences the retention rates of students like your instructional staff. Join us for a fun and interactive ride into conversion rate optimization for training.

In this session, you’ll learn

  • The seven traits of highly effective instructors
  • How to create an effective faculty development plan
  • How to develop your own training operations manual

Continuous process improvement is the key to exponential growth. Join Enrollment Resources as we pull back the curtain to industry-leading training best practices!

View the full 2019 CEA & AMP Convention schedule here.

Conversion Breakthrough Boot Camps At CECU

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We are excited to be co-hosting our popular Marketing and Admissions boot camps on June 2nd in conjunction with the 2019 CECU Annual Convention.

What: Conversion Breakthroughs for Admissions Teams and Conversion Breakthroughs for Marketing Teams
Where: The Hyatt Regency in New Orleans, LA
When: June 2nd from 1 p.m. to 4 p.m.
Cost: Free!

Entry is free for both CECU Annual Convention registrants AND non-registrants. That’s right — get yourself to our New Orleans classroom for either the Conversion Breakthroughs for Admissions Teams or Conversion Breakthroughs for Marketing Teams.

Conversion Breakthroughs for Admissions Teams

Facilitators: Tom King and Scott Spitolnick of Enrollment Resources Inc

Facilitators Tom and Scott will show participants how small tweaks to the Admissions process can create significant lifts in new enrollments, improving enrollment metrics and revenue along the way.

The sessions are fully interactive with participants working together, asking questions and, if need be, challenging information presented by our facilitators. You’ll have fun, make some friends and learn tons.

Here’s what you can expect:

  • How Admissions Advisers can add tremendous value for prospective students.
  • Appointment Setting optimization tactics revealed: Convert more leads to appointments immediately after the conference (like, NOW) and have fun doing so.
  • The perfect Interview and Tour: Create a bulletproof process to convert Interviews to Enrollments. Expect lots of sharing of ideas in this robust and rowdy session.
  • The DOA Little Black Book: Hey there DOAs — Here are some breakthroughs in managing and coaching your Admissions team that you can put to work right after the conference.

Post-boot camp bonus: Bring your current Admissions scripts and talking points with you, and Tom King will give you on-the-fly-suggestions after boot camp.

Register Now!

Conversion Breakthroughs for Marketing Teams

Facilitators: Sterling Simpson and Gregg Meiklejohn of Enrollment Resources Inc

Demand Marketing operates on a razor-thin performance margin. In EDU Marketing, all the spoils go to those who outperform their opponents by as little as 1%.

In this Marketing boot camp, Facilitators Sterling and Gregg will teach you how to tweak your inquiry generation efforts without having to throw money at the challenge. Being in front by 1% does not require resources as much as it requires patience and discipline as you dedicate to a culture of split testing.

You will leave with a laundry list of best practices related to testing colors, photos, words, and turns of phrase. (It’s incredible how a tiny tweak to a landing page can create significant benefits!)

The sessions are fully interactive with participants working together, asking questions and, if need be, challenging information presented by our facilitators. You’ll have fun, make some friends and learn tons.

Here’s what you can expect:

  • 20 Reasons your School is Great: A primer [Brainstorm Session]
  • How top performing schools develop conversion rich websites – Can you improve organic inquiries by 30% by just moving around a few words? Let’s find out. Try these 13 split tests for yourself immediately after the conference.
  • How to write top-shelf direct response ad copy. Learn tricks and formulas used by big-shot copywriters. Use what you’ve learned immediately after the conference.
  • A primer on the ROI of Google, Facebook, Instagram and Pinterest, and what appears to be around the corner.

At the end of the boot camp, Sterling will take some time to review your websites and give you a few specific tips to take away.

Register today for your preferred track and be prepared to learn!

[Podcast] How 1% Improvements Can Translate Into Millions Of Dollars

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Enrollment Management Round Table with Enrollment ResourcesIt’s shocking how little effort it actually takes to be more successful than your competition. In this episode, Gregg, Shane, and Tom of Enrollment Resources are joined by special guest Brian Willett to show you how your school can catapult over your rivals through strategic and compounding one percent improvements!

Takeaways include:

  • The unfortunate reason why second best is actually the first loser
  • How to start making 1% improvements by rethinking the habits you take for granted
  • The specific, easy and immediate ways your school can make 1% improvements to increase your conversion rates TODAY

Read more

[Transcript] How 1% Improvements Can Translate Into Millions Of Dollars

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Enrollment Management Round Table with Enrollment Resources TranscriptThis is the full transcript of Podcast #46 “How 1% Improvements Can Translate Into Millions Of Dollars” hosted by Gregg Meiklejohn, Shane Sparks, Tom King and special guest Brian Willett.

Listen to it on demand here.

Read more

[Podcast] Lost Revenue Finder Live

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Enrollment Management Round Table with Enrollment ResourcesWe have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself.

We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live.

Read more

[Podcast] How To Create A Culture of Innovation

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Enrollment Management Round Table with Enrollment ResourcesAn innovative school has a lasting and defendable competitive advantage.

So why are so many schools shuffling through the same stale enrollment management processes as their competition? Simply because it’s “how things have always been done”?

16 years ago, co-founders Shane Sparks and Gregg Meiklejohn committed to creating and nurturing a culture of innovation at Enrollment Resources. The benefits have been — and continue to be — boundless.

Read more

[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 5

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Enrollment Management Round Table with Enrollment ResourcesThe final instalment of our “24 Tips on How to Create a World-Class Enrollment Process” series drills into how to get the most from your Enrollment Retention and Career Services efforts. Retain your students, provide them value, and make sure you give them the best opportunity for career placement with these best-practice tips…

Read more

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Podcast

2019 CEA & AMP Convention

/in , , /by

Watch 'Build a Highly Effective Training Department That Drives Retention' at the 2019 CEA & AMP ConventionEnrollment Resources will be at the 2019 CEA & AMP Convention at the MGM Grand Las Vegas from June 22nd to 25th. Visit Tom King and Mike Schulte at booth #205, and catch Tom’s Monday morning session, “Build a Highly Effective Training Department That Drives Retention,” for a fun and interactive ride into conversion rate optimization for training!

Build a Highly Effective Training Department That Drives Retention
June 24th
9:30am – 10:50am
Room 109

You got them, now what? Often school administration is so focused on sales and placement rates, that they forget the third leg of a school’s foundation: RETENTION! Retention starts with having a world class product, and no one influences the retention rates of students like your instructional staff. Join us for a fun and interactive ride into conversion rate optimization for training.

In this session, you’ll learn

  • The seven traits of highly effective instructors
  • How to create an effective faculty development plan
  • How to develop your own training operations manual

Continuous process improvement is the key to exponential growth. Join Enrollment Resources as we pull back the curtain to industry-leading training best practices!

View the full 2019 CEA & AMP Convention schedule here.

Conversion Breakthrough Boot Camps At CECU

/in , /by

We are excited to be co-hosting our popular Marketing and Admissions boot camps on June 2nd in conjunction with the 2019 CECU Annual Convention.

What: Conversion Breakthroughs for Admissions Teams and Conversion Breakthroughs for Marketing Teams
Where: The Hyatt Regency in New Orleans, LA
When: June 2nd from 1 p.m. to 4 p.m.
Cost: Free!

Entry is free for both CECU Annual Convention registrants AND non-registrants. That’s right — get yourself to our New Orleans classroom for either the Conversion Breakthroughs for Admissions Teams or Conversion Breakthroughs for Marketing Teams.

Conversion Breakthroughs for Admissions Teams

Facilitators: Tom King and Scott Spitolnick of Enrollment Resources Inc

Facilitators Tom and Scott will show participants how small tweaks to the Admissions process can create significant lifts in new enrollments, improving enrollment metrics and revenue along the way.

The sessions are fully interactive with participants working together, asking questions and, if need be, challenging information presented by our facilitators. You’ll have fun, make some friends and learn tons.

Here’s what you can expect:

  • How Admissions Advisers can add tremendous value for prospective students.
  • Appointment Setting optimization tactics revealed: Convert more leads to appointments immediately after the conference (like, NOW) and have fun doing so.
  • The perfect Interview and Tour: Create a bulletproof process to convert Interviews to Enrollments. Expect lots of sharing of ideas in this robust and rowdy session.
  • The DOA Little Black Book: Hey there DOAs — Here are some breakthroughs in managing and coaching your Admissions team that you can put to work right after the conference.

Post-boot camp bonus: Bring your current Admissions scripts and talking points with you, and Tom King will give you on-the-fly-suggestions after boot camp.

Register Now!

Conversion Breakthroughs for Marketing Teams

Facilitators: Sterling Simpson and Gregg Meiklejohn of Enrollment Resources Inc

Demand Marketing operates on a razor-thin performance margin. In EDU Marketing, all the spoils go to those who outperform their opponents by as little as 1%.

In this Marketing boot camp, Facilitators Sterling and Gregg will teach you how to tweak your inquiry generation efforts without having to throw money at the challenge. Being in front by 1% does not require resources as much as it requires patience and discipline as you dedicate to a culture of split testing.

You will leave with a laundry list of best practices related to testing colors, photos, words, and turns of phrase. (It’s incredible how a tiny tweak to a landing page can create significant benefits!)

The sessions are fully interactive with participants working together, asking questions and, if need be, challenging information presented by our facilitators. You’ll have fun, make some friends and learn tons.

Here’s what you can expect:

  • 20 Reasons your School is Great: A primer [Brainstorm Session]
  • How top performing schools develop conversion rich websites – Can you improve organic inquiries by 30% by just moving around a few words? Let’s find out. Try these 13 split tests for yourself immediately after the conference.
  • How to write top-shelf direct response ad copy. Learn tricks and formulas used by big-shot copywriters. Use what you’ve learned immediately after the conference.
  • A primer on the ROI of Google, Facebook, Instagram and Pinterest, and what appears to be around the corner.

At the end of the boot camp, Sterling will take some time to review your websites and give you a few specific tips to take away.

Register today for your preferred track and be prepared to learn!

Podcast #46: How 1% Improvements Can Translate Into Millions Of Dollars

/in /by

It’s shocking how little effort it actually takes to be more successful than your competition. In this episode, Gregg, Shane, and Tom of Enrollment Resources are joined by special guest Brian Willett to show you how your school can catapult over your rivals through strategic and compounding one percent improvements!

Takeaways include:

  • The unfortunate reason why second best is actually the first loser
  • How to start making 1% improvements by rethinking the habits you take for granted
  • The specific, easy and immediate ways your school can make 1% improvements to increase your conversion rates TODAY

Take the first steps toward small changes that will have a substantial and lasting impact at your school. Listen now!

Transcript available here.

Please register to access podcasts.

Podcast #43: Lost Revenue Finder Live

/in /by

We have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself.

We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live. Join Shane Sparks and Gregg Meiklejohn as they show a few brave volunteers how tiny tweaks to their Enrollment Management process can potentially recoup them millions of dollars in revenue. Read more

Please register to access podcasts.

Podcast #42: How to Create a Culture Of Innovation

/in /by

An innovative school has a lasting and defendable competitive advantage.

So why are so many schools shuffling through the same stale enrollment management processes as their competition? Simply because it’s “how things have always been done”?

16 years ago, co-founders Shane Sparks and Gregg Meiklejohn committed to creating and nurturing a culture of innovation at Enrollment Resources. The benefits have been — and continue to be — boundless.

Listen to this episode to learn how, in practical terms, you can create a culture of innovation at your school from people who have done it themselves.

Enjoyed this series? Check out our upcoming webinars, boot camps, and speaking engagements on our our Events page!

Please register to access podcasts.

Podcast #41: 24 Tips on How to Create a World-Class Enrollment Process – Part 5

/in /by

The final part of our “24 Tips on How to Create a World-Class Enrollment Process” series drills into how to get the most from your Enrollment Retention and Career Services efforts. Retain your students, provide them value, and make sure you give them the best opportunity for career placement with these best-practice tips, including:

Read more

Please register to access podcasts.

Podcast #39: 24 Tips on How to Create a World-Class Enrollment Process – Part 3

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Part three of “24 Tips on How to Create a World-Class Enrollment Process” explores how to build a culture that obsesses about a positive first impression. Our panelists provide valuable, actionable tips that will help your school create a great first impression. Here’s a peek:

Read more

Please register to access podcasts.