Posts

[Podcast] How 1% Improvements Can Translate Into Millions Of Dollars

Enrollment Management Round Table with Enrollment ResourcesIt’s shocking how little effort it actually takes to be more successful than your competition. In this episode, Gregg, Shane, and Tom of Enrollment Resources are joined by special guest Brian Willett to show you how your school can catapult over your rivals through strategic and compounding one percent improvements!

Takeaways include:

  • The unfortunate reason why second best is actually the first loser
  • How to start making 1% improvements by rethinking the habits you take for granted
  • The specific, easy and immediate ways your school can make 1% improvements to increase your conversion rates TODAY

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[Transcript] How 1% Improvements Can Translate Into Millions Of Dollars

Enrollment Management Round Table with Enrollment Resources TranscriptThis is the full transcript of Podcast #46 “How 1% Improvements Can Translate Into Millions Of Dollars” hosted by Gregg Meiklejohn, Shane Sparks, Tom King and special guest Brian Willett.

Listen to it on demand here.

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[Podcast] Lost Revenue Finder Live

Enrollment Management Round Table with Enrollment ResourcesWe have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself.

We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live.

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[Podcast] How To Create A Culture of Innovation

Enrollment Management Round Table with Enrollment ResourcesInnovation is the best way to give your school a lasting and defendable competitive advantage. Yet most schools operate in largely the same manner as their competitors, preserving stale processes simply because “that’s how things have always been done.” Wouldn’t you rather your school be known as the Apple Computer or Tesla of your sector?

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[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 5

Enrollment Management Round Table with Enrollment ResourcesThe final instalment of our “24 Tips on How to Create a World-Class Enrollment Process” series drills into how to get the most from your Enrollment Retention and Career Services efforts. Retain your students, provide them value, and make sure you give them the best opportunity for career placement with these best-practice tips…

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[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 4

Enrollment Management Round Table with Enrollment ResourcesThe fourth instalment of “24 Tips on How to Create a World-Class Enrollment Process” focuses on the Interview to Start Ratio. Our panelists jump into topics including how your school can optimize your interview-to-sit ratio in an ethical way. Listen for thought-starters you can use today.

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[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 3

Enrollment Management Round Table with Enrollment ResourcesPart three of “24 Tips on How to Create a World-Class Enrollment Process” explores how to build a culture that obsesses about a positive first impression. Our panelists provide valuable, actionable tips that will help your school create a great first impression. 

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Events

Conversion Breakthrough Boot Camps At CECU

We are excited to be co-hosting our popular Marketing and Admissions boot camps on June 2nd in conjunction with the 2019 CECU Annual Convention.

What: Conversion Breakthroughs for Admissions Teams and Conversion Breakthroughs for Marketing Teams
Where: The Hyatt Regency in New Orleans, LA
When: June 2nd from 1 p.m. to 4 p.m.
Cost: Free!

Entry is free for both CECU Annual Convention registrants AND non-registrants. That’s right — get yourself to our New Orleans classroom for either the Conversion Breakthroughs for Admissions Teams or Conversion Breakthroughs for Marketing Teams.

Conversion Breakthroughs for Admissions Teams

Facilitators: Tom King and Scott Spitolnick of Enrollment Resources Inc

Facilitators Tom and Scott will show participants how small tweaks to the Admissions process can create significant lifts in new enrollments, improving enrollment metrics and revenue along the way.

The sessions are fully interactive with participants working together, asking questions and, if need be, challenging information presented by our facilitators. You’ll have fun, make some friends and learn tons.

Here’s what you can expect:

  • How Admissions Advisers can add tremendous value for prospective students.
  • Appointment Setting optimization tactics revealed: Convert more leads to appointments immediately after the conference (like, NOW) and have fun doing so.
  • The perfect Interview and Tour: Create a bulletproof process to convert Interviews to Enrollments. Expect lots of sharing of ideas in this robust and rowdy session.
  • The DOA Little Black Book: Hey there DOAs — Here are some breakthroughs in managing and coaching your Admissions team that you can put to work right after the conference.

Post-boot camp bonus: Bring your current Admissions scripts and talking points with you, and Tom King will give you on-the-fly-suggestions after boot camp.

Register Now!

Conversion Breakthroughs for Marketing Teams

Facilitators: Sterling Simpson and Gregg Meiklejohn of Enrollment Resources Inc

Demand Marketing operates on a razor-thin performance margin. In EDU Marketing, all the spoils go to those who outperform their opponents by as little as 1%.

In this Marketing boot camp, Facilitators Sterling and Gregg will teach you how to tweak your inquiry generation efforts without having to throw money at the challenge. Being in front by 1% does not require resources as much as it requires patience and discipline as you dedicate to a culture of split testing.

You will leave with a laundry list of best practices related to testing colors, photos, words, and turns of phrase. (It’s incredible how a tiny tweak to a landing page can create significant benefits!)

The sessions are fully interactive with participants working together, asking questions and, if need be, challenging information presented by our facilitators. You’ll have fun, make some friends and learn tons.

Here’s what you can expect:

  • 20 Reasons your School is Great: A primer [Brainstorm Session]
  • How top performing schools develop conversion rich websites – Can you improve organic inquiries by 30% by just moving around a few words? Let’s find out. Try these 13 split tests for yourself immediately after the conference.
  • How to write top-shelf direct response ad copy. Learn tricks and formulas used by big-shot copywriters. Use what you’ve learned immediately after the conference.
  • A primer on the ROI of Google, Facebook, Instagram and Pinterest, and what appears to be around the corner.

At the end of the boot camp, Sterling will take some time to review your websites and give you a few specific tips to take away.

Register today for your preferred track and be prepared to learn!

Podcast

Podcast #46: How 1% Improvements Can Translate Into Millions Of Dollars

It’s shocking how little effort it actually takes to be more successful than your competition. In this episode, Gregg, Shane, and Tom of Enrollment Resources are joined by special guest Brian Willett to show you how your school can catapult over your rivals through strategic and compounding one percent improvements!

Takeaways include:

  • The unfortunate reason why second best is actually the first loser
  • How to start making 1% improvements by rethinking the habits you take for granted
  • The specific, easy and immediate ways your school can make 1% improvements to increase your conversion rates TODAY

Take the first steps toward small changes that will have a substantial and lasting impact at your school. Listen now!

Transcript available here.

Podcast #43: Lost Revenue Finder Live

We have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself.

We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live. Join Shane Sparks and Gregg Meiklejohn as they show a few brave volunteers how tiny tweaks to their Enrollment Management process can potentially recoup them millions of dollars in revenue. Read more

Podcast #42: How to Create a Culture Of Innovation

Innovation is the best way to give your school a lasting and defendable competitive advantage. Yet most schools operate in largely the same manner as their competitors, preserving stale processes simply because “that’s how things have always been done.” Wouldn’t you rather your school be known as the Apple Computer or Tesla of your sector?

Join Shane Sparks, Gregg Meiklejohn and Tom King of Enrollment Resources as they explore how you can create a culture of innovation at your school.

Podcast #41: 24 Tips on How to Create a World-Class Enrollment Process – Part 5

The final part of our “24 Tips on How to Create a World-Class Enrollment Process” series drills into how to get the most from your Enrollment Retention and Career Services efforts. Retain your students, provide them value, and make sure you give them the best opportunity for career placement with these best-practice tips, including:

Read more

Podcast #39: 24 Tips on How to Create a World-Class Enrollment Process – Part 3

Part three of “24 Tips on How to Create a World-Class Enrollment Process” explores how to build a culture that obsesses about a positive first impression. Our panelists provide valuable, actionable tips that will help your school create a great first impression. Here’s a peek:

Read more