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New Video in the Library: High School Marketing 101 with Lee Doubleday of Imagine America Foundation

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We have something exciting for you!

We have a video and transcript available of our latest EDU marketing insights webinar to share with you. On March 17th 2022, as part of Enrollment Resources’ Partner Webinar Series, Lee Doubleday, Director of Operations at the Imagine America Foundation, gave an insightful look into why post-secondary schools need to maximize their marketing and recruitment efforts in the high school market.

He touched on the best practices to help get a campaign started, what it requires, and how having a scholarship program helps separate your school from others.

It was an amazing session, full of ideas and insights.

You’ll learn:

  • Who the high school student is and how they’re influenced
  • Why you should care about high school recruiting
  • How to create a 5-step strategy for high school recruitment

Watch the video and read the summary here:

High School Marketing 101 with Lee Doubleday of Imagine America Foundation

Tweaking Tiny Processes in Your Enrollment Management Funnel

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In this video, Gregg Meiklejohn and Sterling Simpson will demonstrate how tweaking a couple tiny processes in your Enrollment Management Funnel can make significant improvements to your school’s bottom line. They will take you through how our fictional “Gregg’s Beauty School” tweaked a couple of tiny processes and blew results out of the water.

See:

  • How improving the internet contact rate by 5% can improve the Enrollment Revenue of a small Cosmetology School by $53,000 a month.
  • How improving the ‘Show Rate” by 5% can increase monthly revenue by $41,000 a month
  • And much more…

Watch this walkthrough, then go press the link and run some scenario planning for yourself!

To do your own Lost Revenue Finder click here!

AI-generated transcript here

Recent Changes In The Paid Search Environment And How They Can Affect Your School [VIDEO]

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There are even more changes to the digital marketing environment coming in 2021, and at least five of those developments are likely to affect your school. In this video, Tammy Miles, Director of Paid Search Marketing, and Chris Cunningham, Conversion Leader, share: How to guard your school against the potential fallout from these changes The […]

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[Case Study] How This 4 Campus College Saved 43% On Their Lead Generation And Increased Inquiries By 109%

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The Managing Partner of a four-campus Career College in British Columbia, Canada, wanted to increase the volume and quality of leads generated through digital advertising. This Case Study shows what happened with their first agency, then looks at the results after the Enrollment Resources Conversion Team took control.

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[Transcript] Where Marketing Meets Admissions

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Enrollment Management Round Table with Enrollment Resources Transcript

This is the full transcript of Podcast #51: Where Marketing Meets Admissions. Click here to listen to it on demand. 

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[Case Study] How A Colorado College Drastically Reduced Their Marketing Budgets And Grew Enrollment By 35%

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The marketing budget of a multi-campus Colorado Technical College had grown over six figures invested into both traditional media and digital marketing channels. The Managing Directors wanted to increase inquiries and lead quality generated through their website and digital advertising and decrease their reliance on pay per lead providers. This Case Study shows what happened with their first agency, then looks at the results after Enrollment Resources Paid Search Team took control.

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[Transcript] Strategies To Get The Regulators Off Your Back

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Enrollment Management Round Table with Enrollment Resources Transcript - Strategies To Get The Regulators Off Your BackThis is the full transcript of Podcast #50 “Strategies To Get The Regulators Off Your Back” hosted by Gregg Meiklejohn, Shane Sparks, and Tom King of Enrollment Resources, with special guest JP Smith, President of Celsius Marketing | Interactive.

Listen to it on demand here. Read more

Podcast

9 Ways to Immediately Increase Lead Flow During the Pandemic

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We’d all like to quickly and dramatically convert lead flow in our interesting times

Gregg Meiklejohn, CEO of Enrollment Resources shares some ideas on how schools can increase their lead flow, even during this next COVID wave.

We are all trying to convince Explorers, who may be pulling back on their spending out of fear, to make a big decision about their futures. As leaders, we need to be able to show them how this is a time where they need to be learning, improving, and expanding. 

We know it’s a hard sell, and together we can find ways to show them how they are, in fact, in a great position to recover and upgrade their skills. 

What are your solutions to mitigate this hesitation?

Takeaways include:

  • Real-world results. What did the last six months look like for schools?
  • What we think will work for the next six months – and what to avoid. 
  • Looking ahead. Positioning for the next wave of COVID
  • Tips and ideas. Enough to save or lift revenues a combined 20% right after you leave the webinar. 

AI-generated transcript here

Paid Search: A Digital Marketing Reset As Privacy Takes Center Stage

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Enrollment Management Round Table with Enrollment Resources

Recently, digital marketers and the online advertising platforms they use have been faced with a challenging loss of data. New cookie tracking restrictions went into effect in April of this year for Apple devices that were prompted by privacy concerns around personal data use.

Download the whitepaper here [PDF].

AI-generated transcript here.

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Podcast: Tips for Increasing Your Enrollment

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Enrollment Management Round Table with Enrollment Resources

A number of tips you can take away immediately and use within your school without the help of a guru. Things you can just get done. The by-product will be that you should see some incremental lifts in enrollment revenue and perhaps some incremental opportunities to cut costs.

Read the transcript here. 

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Podcast: The ROI Of Split Testing

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Enrollment Management Round Table with Enrollment Resources

In this episode of the Enrollment Management Round Table, Gregg Meiklejohn and Tom King discuss how your school can capture the benefits of split testing. Learn how to test your way into impressive conversion breakthroughs in your enrollment management process and start enjoying the ROI of split testing at your school! 

Read the transcript here. 

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Podcast #52: How To Set Up Effective Remote Admissions Fast

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Enrollment Management Round Table with Enrollment Resources

Learn how to organize a quality Remote Admissions Program for your school — and get it off the ground immediately and effectively — in this edited recording of our popular April webinar.

Read the transcript here.

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Podcast #51: Where Marketing Meets Admissions

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Enrollment Management Round Table with Enrollment Resources

In this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices.

Listen now to learn how using practical fixes for this common problem can also increase your lead to start ratio and enrollment rates!

Read the transcript here.

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Podcast: How Positioning Can Increase Market Share And Focus Your Efforts

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Enrollment Management Round Table with Enrollment ResourcesIn this episode of the Enrollment Management Round Table podcast, Gregg Meiklejohn and Tom King of Enrollment Resources explore a strategy called Positioning.

Through examples from EDU and other industries, learn how Positioning can help your school…

  • Efficiently realign your internal resources
  • Grab and successfully defend a prominent spot in the mind of your prospective student
  • Increase your market share

Read the transcript here.

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