Posts

Recent Changes In The Paid Search Environment And How They Can Affect Your School [VIDEO]

There are even more changes to the digital marketing environment coming in 2021, and at least five of those developments are likely to affect your school. In this video, Tammy Miles, Director of Paid Search Marketing, and Chris Cunningham, Conversion Leader, share: How to guard your school against the potential fallout from these changes The […]

[Case Study] How This 4 Campus College Saved 43% On Their Lead Generation And Increased Inquiries By 109%

The Managing Partner of a four-campus Career College in British Columbia, Canada, wanted to increase the volume and quality of leads generated through digital advertising. This Case Study shows what happened with their first agency, then looks at the results after the Enrollment Resources Conversion Team took control.

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[Transcript] Where Marketing Meets Admissions

Enrollment Management Round Table with Enrollment Resources Transcript

This is the full transcript of Podcast #51: Where Marketing Meets Admissions. Click here to listen to it on demand. 

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[Case Study] How A Colorado College Drastically Reduced Their Marketing Budgets And Grew Enrollment By 35%

The marketing budget of a multi-campus Colorado Technical College had grown over six figures invested into both traditional media and digital marketing channels. The Managing Directors wanted to increase inquiries and lead quality generated through their website and digital advertising and decrease their reliance on pay per lead providers. This Case Study shows what happened with their first agency, then looks at the results after Enrollment Resources Paid Search Team took control.

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[Transcript] Strategies To Get The Regulators Off Your Back

Enrollment Management Round Table with Enrollment Resources Transcript - Strategies To Get The Regulators Off Your BackThis is the full transcript of Podcast #50 “Strategies To Get The Regulators Off Your Back” hosted by Gregg Meiklejohn, Shane Sparks, and Tom King of Enrollment Resources, with special guest JP Smith, President of Celsius Marketing | Interactive.

Listen to it on demand here. Read more

[Transcript] The Anatomy Of A Rock Star DOA

Enrollment Management Round Table with Enrollment Resources Transcript - The Anatomy Of A Rock Star Director Of Admissions

This is the full transcript of Podcast #49 “The Anatomy Of A Rock Star DOA” hosted by Gregg Meiklejohn, Tom King, and Scott Spitolnick.

Listen to it on demand here. Read more

[Transcript] How To Optimize Enrollment Revenue With Lean Management

Enrollment Management Round Table with Enrollment Resources TranscriptThis is the full transcript of Podcast #48 “How To Optimize Enrollment Revenue With Lean Management” hosted by Gregg Meiklejohn, Shane Sparks, and Tom King.

Listen to it on demand here.

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Podcast

Podcast: The ROI Of Split Testing

Enrollment Management Round Table with Enrollment Resources

In this episode of the Enrollment Management Round Table, Gregg Meiklejohn and Tom King discuss how your school can capture the benefits of split testing. Learn how to test your way into impressive conversion breakthroughs in your enrollment management process and start enjoying the ROI of split testing at your school! 

Read the transcript here. 

Subscribe to our free Training Library to stream this podcast.

Podcast #52: How To Set Up Effective Remote Admissions Fast

Enrollment Management Round Table with Enrollment Resources

Learn how to organize a quality Remote Admissions Program for your school — and get it off the ground immediately and effectively — in this edited recording of our popular April webinar.

Read the transcript here.

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Podcast #51: Where Marketing Meets Admissions

Enrollment Management Round Table with Enrollment Resources

In this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices.

Listen now to learn how using practical fixes for this common problem can also increase your lead to start ratio and enrollment rates!

Read the transcript here.

Subscribe to our free Training Library to stream this podcast.

Podcast: How Positioning Can Increase Market Share And Focus Your Efforts

Enrollment Management Round Table with Enrollment ResourcesIn this episode of the Enrollment Management Round Table podcast, Gregg Meiklejohn and Tom King of Enrollment Resources explore a strategy called Positioning.

Through examples from EDU and other industries, learn how Positioning can help your school…

  • Efficiently realign your internal resources
  • Grab and successfully defend a prominent spot in the mind of your prospective student
  • Increase your market share

Read the transcript here.

Podcast: Organize A Quality Remote Admissions Program Quickly

Enrollment Management Round Table with Enrollment Resources - Organize A Quality Remote Admissions Program Quickly

In this podcast, Tom King and Gregg Meiklejohn of Enrollment Resources give an overview of the pieces needed to organize a quality Remote Admissions program quickly.

For more information about setting-up effective Remote Admissions at your school, read “Immediate Steps For Virtual Admissions.

For a more in-depth conversation on this matter, please call Tom King or Sterling Simpson at Enrollment Resources at 250-391-9494.

Subscribe to our free Training Library to stream this podcast

Podcast #50: Strategies To Get The Regulators Off Your Back

Enrollment Management Round Table with Enrollment Resources - Strategies To Get The Regulators Off Your Back

Our presenters in this episode are Gregg Meiklejohn, Shane Sparks, Tom King of Enrollment Resources, and JP Smith, President of Celsius Marketing | Interactive. The panel explores one interesting strategy that will get the various regulators off your back and have employers wanting to hire your grads. The question you must always ask is, “How can I get my School to world-class like Tesla is to cars and Apple is to smartphones?

Takeaways include:

  • Why, as EDU leaders, we must continuously stay in the question, “How do I make my School world-class” like Tesla is to electric cars or Apple is to smartphones?
  • Some key operational elements that will help your School become world-class.
  • Is a world-class EDU “product” simply teachers and curriculum, or is there so much more? Listen to this debate.
  • As you move toward becoming a world-class school, how do you avoid back-sliding?

Transcript available here.

Podcast #49: The Anatomy Of A Rock Star DOA

Enrollment Management Round Table with Enrollment Resources

In this episode, Gregg, Tom, and Scott explore the ten essential things every Director of Admissions needs to build a dynamic sales team, drive revenue, and promote team development at your school.

Listen to episode #49 of The Enrollment Management Round Table Podcast to take a deep dive inside the Director of Admissions role to find out exactly what it takes to be a Rock Star DOA.

Takeaways include:

  • The exact KPIs to measure, understand and track (and why they’re so important)
  • How to use reports to track your team’s KPIs (and how reports should influence your coaching plans)
  • Why you should use a Starts planning and adjustment tool (and how to do it)
  • Why you should use scripts, how to test and improve on your scripts, and how to ensure your team is always using your scripts
  • How to use all of the above to be an effective coach to members of your team!

At the end of this episode, you’ll know what we mean when we say that “the role of a Rock Star DOA is not to grow sales, but to grow their people!”

Full transcript available here.