There are even more changes to the digital marketing environment coming in 2021, and at least five of those developments are likely to affect your school. In this video, Tammy Miles, Director of Paid Search Marketing, and Chris Cunningham, Conversion Leader, share: How to guard your school against the potential fallout from these changes The […]
The Managing Partner of a four-campus Career College in British Columbia, Canada, wanted to increase the volume and quality of leads generated through digital advertising. This Case Study shows what happened with their first agency, then looks at the results after the Enrollment Resources Conversion Team took control.
This is the full transcript of Podcast #51: Where Marketing Meets Admissions. Click here to listen to it on demand.
The marketing budget of a multi-campus Colorado Technical College had grown over six figures invested into both traditional media and digital marketing channels. The Managing Directors wanted to increase inquiries and lead quality generated through their website and digital advertising and decrease their reliance on pay per lead providers. This Case Study shows what happened with their first agency, then looks at the results after Enrollment Resources Paid Search Team took control.
This is the full transcript of Podcast #50 “Strategies To Get The Regulators Off Your Back” hosted by Gregg Meiklejohn, Shane Sparks, and Tom King of Enrollment Resources, with special guest JP Smith, President of Celsius Marketing | Interactive.
This is the full transcript of Podcast #49 “The Anatomy Of A Rock Star DOA” hosted by Gregg Meiklejohn, Tom King, and Scott Spitolnick.
Listen to it on demand here. Read more
This is the full transcript of Podcast #48 “How To Optimize Enrollment Revenue With Lean Management” hosted by Gregg Meiklejohn, Shane Sparks, and Tom King.
Recently, digital marketers and the online advertising platforms they use have been faced with a challenging loss of data. New cookie tracking restrictions went into effect in April of this year for Apple devices that were prompted by privacy concerns around personal data use.
Download the whitepaper here [PDF].
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A number of tips you can take away immediately and use within your school without the help of a guru. Things you can just get done. The by-product will be that you should see some incremental lifts in enrollment revenue and perhaps some incremental opportunities to cut costs.
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In this episode of the Enrollment Management Round Table, Gregg Meiklejohn and Tom King discuss how your school can capture the benefits of split testing. Learn how to test your way into impressive conversion breakthroughs in your enrollment management process and start enjoying the ROI of split testing at your school!
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Learn how to organize a quality Remote Admissions Program for your school — and get it off the ground immediately and effectively — in this edited recording of our popular April webinar.
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In this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices.
Listen now to learn how using practical fixes for this common problem can also increase your lead to start ratio and enrollment rates!
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Through examples from EDU and other industries, learn how Positioning can help your school…
In this podcast, Tom King and Gregg Meiklejohn of Enrollment Resources give an overview of the pieces needed to organize a quality Remote Admissions program quickly.
For more information about setting-up effective Remote Admissions at your school, read “Immediate Steps For Virtual Admissions.”
For a more in-depth conversation on this matter, please call Tom King or Sterling Simpson at Enrollment Resources at 250-391-9494.
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