[Transcript] Where Marketing Meets Admissions
This is the full transcript of Podcast #51: Where Marketing Meets Admissions. Click here to listen to it on demand.
This is the full transcript of Podcast #51: Where Marketing Meets Admissions. Click here to listen to it on demand.
Join Enrollment Resources and LeadSquared for a fun and informative webinar exploring how your school can increase enrollment revenue by hundreds of thousands of dollars in 2020 through simple split tests.
The school that masters split testing will generate more leads without buying more media, increasing their revenue, efficiency, and profitability.
In this webinar, you will learn…
2020 is your year for higher conversions, more qualified leads and increased enrollment revenue.
In our experience, split testing is the only tactic that consistently increases school revenues while protecting operating budgets. Register for the February 19th webinar today and learn how to harness the extraordinary power of the simple split test for your school.
This is the full transcript of Podcast #49 “The Anatomy Of A Rock Star DOA” hosted by Gregg Meiklejohn, Tom King, and Scott Spitolnick.
Listen to it on demand here. Read more
In this episode, Gregg, Shane and Tom show you how to use Lean Management to grow your school while on a fixed budget. Read more
Did you know that there are 200+ potential engagement points within your school’s enrollment management process?
Just to name a few.
Sorry, no posts matched your criteria
Join Enrollment Resources and LeadSquared for a fun and informative webinar exploring how your school can increase enrollment revenue by hundreds of thousands of dollars in 2020 through simple split tests.
The school that masters split testing will generate more leads without buying more media, increasing their revenue, efficiency, and profitability.
In this webinar, you will learn…
2020 is your year for higher conversions, more qualified leads and increased enrollment revenue.
In our experience, split testing is the only tactic that consistently increases school revenues while protecting operating budgets. Register for the February 19th webinar today and learn how to harness the extraordinary power of the simple split test for your school.
In this episode, Gregg, Shane and Tom show you how to use Lean Management to grow your school while on a fixed budget.
Listen to episode #48 of The Enrollment Management Round Table Podcast to learn how to use (and develop your own) no- and low-cost best practices inspired by seemingly unrelated industries like…
This podcast is ideal for schools on a fixed budget that also needs to grow!
Did you know that there are 200+ potential engagement points within your school’s enrollment management process?
Just to name a few.
Listen to episode #47 of The Enrollment Management Round Table Podcast to learn…
Take the first steps toward small changes that will have a substantial and lasting impact at your school.
The role of an Admissions Director is not to grow sales, but to grow their people! Click play now to learn the 10 essential things every DOA needs to successfully build a dynamic Admissions team while also driving revenue and team development. Read more
#216-611 Brookside Road
Victoria, British Columbia
Canada V9C 0C3
Tel: 250-391-9494
Fax: 250-391-9455
Office Hours: Mon to Fri, 8:00 – 4:00 PST
An online lead generation and qualification tool that helps prospective customers understand their personal strengths, explore their motivations and match with your school. It is delivered through a simple and fun online questionnaire that guides prospects to request a meeting with your sales team. The comprehensive Career Training Readiness Report generated by the pathway gives your sales teams deep insights about your prospects. In addition to creating high-quality leads, sales staff gain valuable information on each prospect’s perceived strengths, support network, perception of key features of your business, and much more.
This is a survey delivered to your enrolled students to determine their marketing habits. Learn marketing demographic and psychographic information including their content delivery preferences and habits (TV, internet, radio, etc.) to aid your school in determining marketing direction and opportunities.
This is a key tool for capturing those highly interested website visitors who want more than just “Requesting Information”, they are ready for the next step… a virtual or in-person appointment. Use this tool to engage more appointments for your admissions team that will convert higher than your standard organic website leads.
Truth be told, this isn’t a true application, but is very useful for pulling out your highest intent website visitors (typically about 7% of inquiries). Use it to high-grade your top prospects and put these at the top of your contact list.
So much more than a typical “Request Info” form, our website form is a conversion powerhouse that has been tested and perfected with numerous clients. It features a number of subtle but important conversion magnets and “in-the-code” enhancements. Widely copied by competitors, they never capture the beauty and conversion-power of our original.
As young people near the end of high school they face an enormous amount of change and what to do after high school can become a looming question. This 2-part pathway starts with providing a lead gen interface for gathering leads from presentations, then helps high school students and parents to identify goals, articulate strengths and explore their options in a low-pressure survey. Utilizing a variety of question types including sliders, multiple choice and open-ended, the High School Recruitment Pathway allows students to feel empowered and gets parents involved.
Provides an entry point to re-engage old “stale” leads and a reason to reach out to those prospects who may have dropped off of the radar, but who are potentially still interested in going to school. Not only will you increase your ROI by re-engaging existing leads, you’ll also have the opportunity to potentially improve your admissions process by identifying possible barriers that may have held prospects back from initially enrolling.