KACCS 2017 Educational Conference & Annual Meeting

How Small Changes Can Add Up to Big Enrollments

Tom King will lead a fun and interactive session that will change the way you view everything you do as a school (as well as personally). The session will explore conversion rate optimization (CRO) and school best-practices using A/B split testing.

Attendees will learn how:

  • To increase inquiries by testing alternate versions of a web page or landing page and generate more leads without buying more media, increasing revenue, efficiency, and profitability.
  • Slight improvements in interview techniques and other advertising and school processes can add up to BIG results.

If you aren’t split testing now, you definitely will be after this.

Best Practices for Website Lead Generation

When looking at a website page from a marketing perspective, it’s important to define the ONE action you want your prospects to do when visiting your page. This is a website lead generation best practice, especially in the education sector. When we give our prospective students too much choice, they become overwhelmed and often leave a site without taking any action at all.  You definitely don’t want that!

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