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Podcast

9 Ways to Immediately Increase Lead Flow During the Pandemic

Increasing Lead Flow

We’d all like to quickly and dramatically convert lead flow in our interesting times

Gregg Meiklejohn, CEO of Enrollment Resources will share some ideas on how schools can increase their lead flow, even during this next COVID wave.

We are all trying to convince Explorers, who may be pulling back on their spending out of fear, to make a big decision about their futures. As leaders, we need to be able to show them how this is a time where they need to be learning, improving, and expanding.

We know it’s a hard sell, and together we can find ways to show them how they are, in fact, in a great position to recover and upgrade their skills.

What are your solutions to mitigate this hesitation?

Come with your challenges and solutions, let’s see what actions we can take now.

Takeaways include:

  • Real-world results. What did the last six months look like for schools?
  • What we think will work for the next six months – and what to avoid.
  • Looking ahead. Positioning for the next wave of COVID
  • Tips and ideas. Enough to save or lift revenues a combined 20% right after you leave the webinar.

Now What? Enrollment Management Lessons (So Far) [Panel]

Now What? Enrollment Management Lessons (So Far) - A webinar from Enrollment Resources

The pandemic has significantly disrupted the Enrollment Management Process. In this new world, very few Marketing, Admissions, and Retention best practices still hold up without innovative modifications.

At the start of this crisis, most schools needed a way to survive; concrete ways to keep Admissions staff connected and efficient in this brand new, often piecemeal, remote environment.

Six months into this upheaval, schools now need to position themselves to weather the next storm — whatever that may be.

Now What? Enrollment Management Lessons (So Far)
Date: Thursday, October 29th, 2020
Time: 11 a.m. PST / 2 p.m. EST
Presenters: Gregg Meiklejohn, Shane Sparks, and Tom King

Register Now!

Our April webinar prepared you to organize an immediate and effective Remote Admissions Program. In Thursday’s discussion, we share the Enrollment Management lessons we’ve learned so far through supporting our clients these past several challenging months. We’ll also explore what may come next and how schools can prepare.

Takeaways include:

  • Real-world results. What did the last six months look like for schools that took advantage of the Remote Admissions Pathway in Virtual Adviser?
  • Research. The key elements helping schools through the mess in terms of Marketing, Admissions, and Retention.
  • What worked and what didn’t. What we think will work for the next six months – and what to avoid.
  • Looking ahead. Positioning for the next wave of COVID, price destruction via online education, the U.S. elections, and more.
  • Tips and ideas. Enough to save or lift revenues a combined 20% right after you leave the webinar.

Have questions you’d like covered by the panel? Please include them in your registration. We will ensure the panel spends time on them!

Podcast #52: How To Set Up Effective Remote Admissions Fast

Enrollment Management Round Table with Enrollment Resources

Learn how to organize a quality Remote Admissions Program for your school — and get it off the ground immediately and effectively — in this edited recording of our popular April webinar.

Read the transcript here.

Subscribe to our free Training Library to stream this podcast.

Where Marketing Meets Admissions [Panel Discussion]

Where Marketing Meets Admissions - Webinar From Enrollment Resources

Most schools lose a considerable number of new students each year because the pass-off between Marketing and Admissions is uneven at best.

On Thursday, July 30th, at 11 am PST / 2 pm EST, our panel will take a deep dive into what creates this problem and practical ways you can close the gap between Marketing and Admissions at your school.

Takeaways include:

  • Why there is a disconnect between the prospective student, the school’s Marketing, and the Admissions endeavors.
  • How to pre-heat and properly qualify interest at the Marketing stage so Admissions folks can work with interested Explorers instead of loosely interested people.
  • How to use optimum timing sequences to engage with prospective students at the first point of contact.
  • How to mix your use of voice mail, email, sales letters, and text messages to communicate with an Explorer without being annoying.
  • When and how to communicate with a prospective student depending on where they are in their interest journey.

Include any questions you have about this topic in your registration. We will ensure the panel spends time on your question!

Please forward this invitation to anyone you think could benefit from training focused on keeping marketing and admissions functioning during the crisis and beyond.

Register now!

Stretching Marketing And Admissions Dollars Amid The Pandemic [Panel Discussion]

Stretching Marketing And Admissions Dollars Amid The Pandemic - Webinar From Enrollment ResourcesThis week, our panel will discuss ways that your school can get every last ounce of value from your marketing budget, and every last opportunity out of your admissions and retention efforts during the pandemic.

For seventeen years, Enrollment Resources has been developing tools and strategies that help our clients increase student enrollment and revenue without spending more on marketing or hiring additional staff. Register today and join us and our guests, Jennifer Flood and John Assunto, on June 17th for insights into how you can stretch your school’s marketing and admissions dollars through this pandemic and beyond.

Register Now!

How To Set Up Effective Remote Admissions Fast [Webinar]

How To Set Up Effective Remote Admissions Fast - Webinar From Enrollment Resources

On Friday, April 3rd, at 12 p.m. PST / 3 p.m. EST, we’re showing you how to organize a quality Remote Admissions Program for your school — and get it done quickly.

Join Gregg Meiklejohn, Tom King, and a special guest to learn what your team needs to get your Remote Admissions off the ground immediately and effectively.

You will learn Remote and Virtual Admissions best practices including:

  • Why you should hold interviews and tours virtually instead of over the phone
  • What you need to conduct successful virtual interviews and tours
  • How to provide your team with the structure that will help them succeed remotely
  • How to handle objections to visiting or starting
  • How to hold on to enrolled students

Please forward this invitation to anyone you think could benefit from training focused on keeping Admissions functioning during the crisis and beyond.

Register now!

Webinar: The Simple Way You Can Increase Your Conversion Rates, Qualified Leads And Enrollment Revenue In 2020

Join Enrollment Resources and LeadSquared for a fun and informative webinar exploring how your school can increase enrollment revenue by hundreds of thousands of dollars in 2020 through simple split tests.

Webinar: 'The Simple Way You Can Increase Your Conversion Rates, Qualified Leads And Enrollment Revenue In 2020 Through Split Tests' on Wednesday, February 19th at 11am PST / 2pm EST

Increase Your Conversion Rates, Qualified Leads And Enrollment Revenue In 2020

The school that masters split testing will generate more leads without buying more media, increasing their revenue, efficiency, and profitability.

In this webinar, you will learn…

  • What split testing and conversion rate optimization (CRO) are,
  • How split testing and CRO bring unmatched value to the enrollment management process,
  • What split testing could look like on your school’s website and landing pages through examples of actual client split tests — including their results,
  • How to immediately put split testing to work for school,
  • How insights learned through testing can become new best practices, and
  • How those best practices can be applied within a lead management system, such as LeadSquared’s predictive lead scoring and drip communications.

2020 is your year for higher conversions, more qualified leads and increased enrollment revenue.

In our experience, split testing is the only tactic that consistently increases school revenues while protecting operating budgets. Register for the February 19th webinar today and learn how to harness the extraordinary power of the simple split test for your school.