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November Mastermind For ER Clients And Friends

Our next Mastermind for ER Clients and Friends will be held on Tuesday, November 24th at 11 am PST / 2 pm EST. Join Tammy Miles, our Director of Paid Search Marketing, and me to explore YOUR landing pages for lessons in how to apply the latest in industry best practices.

Takeaways include:

  1. The 5 keys to creating landing pages that convert
  2. Specific ways to improve your copy
  3. The best practice landing page tools you need to increase your conversion rates

The Mastermind for ER Clients and Friends is a chance to have your questions answered, share your success stories, and learn from others. Send any questions you have ahead of time to your ER Rep, and we will make sure to address them on the call.

If you are close to becoming even a small-purchase client, you can access this training series for free. Check your email for the login information or reach out to your ER Rep.

September Mastermind For ER Clients And Friends

Our next Mastermind for ER Clients and Friends will be held on Friday, September 18th. Join us at 11 am PST / 2 pm EST to learn how to drive enrollments — at no extra cost to you — with the tools in your Virtual Adviser along with the latest tips on virtual admissions.

Takeaways include:

  • A quick review of the virtual admissions tools you can use immediately to increase enrollments, and how to access them
  • For DOAs: How to get the most from the virtual admissions tools available in Virtual Adviser
  • How your team can collect leads from High Schools even when it is difficult (impossible?) to present in-person

Please note that the login information has changed.

The Mastermind for ER Clients and Friends is a chance to have your questions answered, share your success stories, and learn from others. Send any questions you have ahead of time to your ER Rep, and we will make sure to address them on the call.

If you are close to becoming even a small-purchase client, you can access this training series for free. Check your email for the login information or reach out to your ER Rep.

August Mastermind For ER Clients And Friends

Our next Mastermind for ER Clients and Friends will be held on Thursday, August 20th, at 11 am PST / 2 pm EST.

This month you’ll learn how you can harness the power of landing pages for your school. Takeaways include:

  • Why Landing Pages are better than your Homepage for paid traffic
  • The specific elements you need in place for high converting Landing Pages
  • How to measure landing page performance with the right KPIs

Bonus Landing Page Review: Send your landing pages to Sterling Simpson and we’ll review them for you live on the call using best practices developed over a decade of testing and research innovation in the EDU space. Send the links to your landing pages my way ASAP!

The Mastermind for ER Clients and Friends is a chance to have your questions answered, share your success stories, and learn from others. Send any questions you have ahead of time to me or your ER Rep, and we will make sure to address them on the call.

If you are close to becoming even a small-purchase client, you can access this training series for free. Check your email for the login information or reach out to your ER Rep.

Personal Marketing Huddle for ER Clients and Friends

Our next Personal Marketing Huddle for ER Clients and Friends will be held on Thursday, July 16, at 11 am PST / 2 pm EST.

Our conversation will focus on personally-developed leads, or PDLs, including:

  • Why building a Rep’s personal brand is important to your school’s success
  • How to use PDLs to get your team in front of prospective students and cultivate long-term referral sources for your school
  • Cost-free tactics your Reps can use to personally develop leads
  • Any questions or obstacles you have come across

The Personal Marketing Huddle for ER Clients and Friends is a chance to share your personal marketing success stories, have your questions answered, and learn from others. Send questions ahead of time to your ER Rep, and we will make sure to address them on the call.

If you are close to becoming even a small-purchase client, you can access this training series for free. Check your email for the login information or reach out to your ER Rep.

Client-Only Personal Marketing Huddle – June 30

Our review of why your landing pages are letting you down was so popular earlier this month that we’re holding an encore this Tuesday, June 30. If you are curious about how you can increase the effectiveness of your school’s landing pages and website with simple best practices you can do yourself, join us at 11 am PST / 2 pm EST.

Takeaways include:

  • A best practice review of effective landing page layouts
  • The current best practices for website layout and copy
  • CTA best practices – learn how Calls to Action increase both conversion rates and lead quality

If you would like your landing pages or website reviewed LIVE using best practices, please reach out to your ER Rep, and we will make sure to address them on the call.

If you are close to becoming even a small-purchase client, you can access this training series for free. Check your email for the login information or reach out to your ER Rep.

Is Your Website Design Getting In the Way?

Discover Lost Revenue by Shifting How You Communicate Your Business Online

A common misconception about website optimization is that graphic design and “cool features” will drive the best returns.  Designers will focus on “brand integrity” with slick images and fonts creating a beautiful presentation of your business online. Clearly, you want your best foot forward as this is your opportunity to make a first impression online. However, you can get lost focusing on the design and lose sight of what the user of your site is looking for – INFORMATION.

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Best Practices for Website Lead Generation

When looking at a website page from a marketing perspective, it’s important to define the ONE action you want your prospects to do when visiting your page. This is a website lead generation best practice, especially in the education sector. When we give our prospective students too much choice, they become overwhelmed and often leave a site without taking any action at all.  You definitely don’t want that!

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