Discover Lost Revenue by Shifting How You Communicate Your Business Online
A common misconception about website optimization is that graphic design and “cool features” will drive the best returns. Designers will focus on “brand integrity” with slick images and fonts creating a beautiful presentation of your business online. Clearly, you want your best foot forward as this is your opportunity to make a first impression online. However, you can get lost focusing on the design and lose sight of what the user of your site is looking for – INFORMATION.