This is important if you use Google Adwords… Over the past 6-12 months or so, we’ve seen Adwords lead costs continue to rise, despite several major advertisers (such as Corinthian) leaving the market. It didn’t make sense. With less competition, why were bid cost, and as a consequence cost-per-lead, continuing to rise? We believe we’ve […]
Gregg Meiklejohn facilitates a panel discussion on systematizing admissions processes. Guest panelists are: Tash Uray, Senior Process Improvement Expert Joe Girard, Director of the Admissions Performance Institute Jim Paris, Senior VP Admissions. Check out our Podcast #25: “Systematizing Your Admissions Process” to learn helpful education marketing strategies. With 1 click you’ll have access to over […]
The Virtual Admissions Adviser is a web-based prospect engagement software platform that helps marketing and admissions teams encourage and motivate prospects throughout the Enrollment Management funnel. It allows you to empower prospective students and allows prospects to explore your school in a fun and meaningful way throughout the Admissions funnel. By allowing inquiries to participate […]
At Enrollment Resources, we’ve been known to do things a bit differently and this holiday season is no exception. Other companies may send you Christmas cards or chocolates, however, we are sharing with you a gift we hope will warm your heart. Imagine, if you will, taking a short break from your busy day to […]
I recently heard the most egregious example of lead fraud in my life from a client in DC. One of his admissions rep called on a prospect who, in a fit of anger, let him know that the day prior he’d been on the phone to refinance a loan, and that the operator had asked […]
Enrollment Resources Co-Founders Gregg Meiklejohn and Shane Sparks discuss the 2014 American Private Schools,Colleges and Universities (APSCU) Conference, and the state of For-Profit Career Education. Check out our Podcast #21: “Recap of APSCU 2014” to learn helpful education marketing strategies. With 1 click you’ll have access to over 30 podcasts featuring industry insiders sharing their […]